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Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth [Englisch] [Gebundene Ausgabe]

Sarah Petty , Erin Verbeck

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.7 von 5 Sternen  56 Rezensionen
38 von 41 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Too basic 3. Mai 2012
Von Tina Bee - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
I bought this book after being a longtime reader -- and appreciator -- of Sarah Petty and Erin Verbeck's site, "The Joy of Marketing." I've also purchased several of their products and webinar recordings, and I've been a boutique business owner for four years.

That being said, I expected this book to go into more detail about how to implement successful boutique strategies and offer concrete steps. Instead, it's more of a primer on what it means to be boutique.

If you've done any reading or research on boutique businesses and know the basics -- don't compete on price, differentiate you products, offer outstanding customer service, build relationships with your clients and in your community -- then there may not be much you'll glean from this book that you didn't already know.

I read it straight through in under two hours and highlighted a few things in my $10 Kindle version, but it didn't immediately inspire any new ideas for my business. The best part is probably the "action steps" at the end of each chapter, prompting you to brainstorm ideas to move your business forward. But overall, it wasn't quite what I expected it to be, or significantly different than the authors' content you can find elsewhere.
12 von 12 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen short and very basic entry level info 26. Juni 2012
Von rachael - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
im a sarah petty and the joy of marketing fan, so when i heard she was writing a book i assumed it wouldn't be the
same information that you can get for basically free on her website, blog and by listening to their sometimes free webinars.
this "book" was VERY short. i wouldn't even say it was a book, it would have better been served as a PDF for sale on her
website. all info was very entry level. i was hoping by sarah petty putting hte time and effort into marketing and writing
a book, it would be more detailed.
great for those who know nothing about business and pricing themselves accordingly though.
12 von 13 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A true page-turner 20. April 2012
Von Barbara Bell - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
When I picked this up for a read, I expected it to be another sales-y book, but it was more than that. It was a book that started by asking what you want and what you love to do. It continued with the real questions: you may love this work, but will you do it 24 hours a day and 7 days a week? Will you miss out on family time and vacations to make it profitable? What it comes down to is quality of life. You can do what you want, charge what you are worth, and have a good life that allows you to get what you want out of it.

This isn't a magic formula, and everyone needs a mentor to find their way. Sarah and Erin do that in this book. They talk about how to find your way so that you can get paid what you (and your work or art) is worth.

This is not a read-it-once and be done with it kind of book, either. This is meant to live on your bookshelf or on your desk as a reference guide. Great, great book!
6 von 6 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Best Basic Boutique Business Book 25. April 2012
Von Benjamin Leavitt - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This is a very basic book about creating value with a boutique business model.
If you are a business owner who's trying to compete with others on price, STOP IT and read this book. You can't and shouldn't compete on price, and Worth Every Penny gives you a good foundation on how to level the playing field and swim in blue waters. It's not about getting more customers, it's about getting the RIGHT customers.

What I love about this book:
1. Action items you can take to implement what you've learned in each chapter.
2. Original examples of businesses who have applied the concepts taught in this book.
3. Examples of what NOT to do (which you are probably doing)
4. Applicable to any boutique business model, not just photographers or creatives.
5. Erin Verbeck & Sarah Petty. They are great. Check out their other products and services at [...] because they're also a great value for boutique businesses.

Selfish Gripes about this book:
1. The layout and design of the book is very simple/generic/not boutique. I was hoping for a more interesting layout and maybe at least SOME PICTURES!
2. There are "added value" items the book references that can be found on the book's website such as an image of Sarah's mailer. In my opinion these items should have been included in the book! Content shouldn't be omitted in a book and placed online to drive traffic. To me it felt like I had an incomplete book because I felt the items were integral to completing the picture the author(s) were painting. Jeffrey Gitomer Little Red Book of Selling: 12.5 Principles of Sales Greatness does these added value items in his books perfectly, and for some reason I don't feel short changed the way he does it. (Don't get me wrong, this is a tiny complaint, I love the book)
3. I want more! The concepts were great, but I still want more and more details and examples and strategies. If this could be made into a 500 page book I would devour every delicious morsel. As it is though, it's very basic and generalized, probably to keep it affordable and applicable to more audiences. Still worth every penny.
4. The Epilogue. I don't know why this section is even in the book. It doesn't fit anywhere or have anything to do with the real meat of the book.
5. I found 3 teeny tiny typos in the pre-release version.

In conclusion:
BUY THIS BOOK! It's an amazing value with no fluff. You won't be sorry. I do wish there was a much more detailed version for photographers I could buy for $50 or so.
5 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Worth Every Penny 20. April 2012
Von Ashley Berger - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Sarah and Erin have once again taken what could be long and laborious and turned into meaty information that sticks! This book is a MUST READ for any business owner and anyone THINKING about becoming a business owner. The simple strategies Sarah and Erin provide for discovering your brand's identity and using that brand to its fullest potential is worth WAYYY more than a penny!
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