I bought this book after being a longtime reader -- and appreciator -- of Sarah Petty and Erin Verbeck's site, "The Joy of Marketing." I've also purchased several of their products and webinar recordings, and I've been a boutique business owner for four years.
That being said, I expected this book to go into more detail about how to implement successful boutique strategies and offer concrete steps. Instead, it's more of a primer on what it means to be boutique.
If you've done any reading or research on boutique businesses and know the basics -- don't compete on price, differentiate you products, offer outstanding customer service, build relationships with your clients and in your community -- then there may not be much you'll glean from this book that you didn't already know.
I read it straight through in under two hours and highlighted a few things in my $10 Kindle version, but it didn't immediately inspire any new ideas for my business. The best part is probably the "action steps" at the end of each chapter, prompting you to brainstorm ideas to move your business forward. But overall, it wasn't quite what I expected it to be, or significantly different than the authors' content you can find elsewhere.