Stop Slashing prices to compete with the big-box stores and start succeeding as a boutique business. A way for small-business owners to grow their client list through a focus on high-end service. The book shows why marketing strategies for boutique businesses can't follow the big-box mould. The authors provide a blueprint for how to maximise a client database to nurture loyalty; direct outreach through channels that will bring in the right customers; develop a brand that elevates a business; and run all business decisions through the "boutique filter" for consistent, unique, high-quality results. Serious marketing strategy, explained through vivid anecdotes, humour, and engaging discussions. The authors believe that running a small business should be fun. Their lessons in basic business economics and marketing strategy are presented through conversational explanation and easy-to-understand examples from the authors' own network of boutique business owners. Written by marketing industry veterans who are also successful small-business owners. After founding her own photography studio, Sarah Petty partnered with Erin Verbeck to educate and inspire other small and boutique business owners to live their passion and pass their enthusiasm on to their customers -- without selling themselves short on pricing. The authors lead by example, demonstrating that you can grow a customer base that will happily pay you what you're worth.
Worth Every Penny
und über 1,5 Millionen weitere Bücher verfügbar für Amazon Kindle. Erfahren Sie mehr
| |||||||||||||||
Kurzbeschreibung
Produktinformation
|
Mehr über die Autoren
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
Produktbeschreibungen
Pressestimmen
"This is a business book that isn't filled with theory or fluff. It lays out a proven way of running a small business that will show you how to get every penny you're worth."
--John Jantsch, author of Duct Tape Marketing and The Referral Engine (03/28/2012)
--John Jantsch, author of Duct Tape Marketing and The Referral Engine (03/28/2012)
In diesem Buch
(Mehr dazu)
Kundenrezensionen
Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Sterne
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
4.8 von 5 Sternen
43 Rezensionen
22 von 25 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen
Too basic
3. Mai 2012
Von Tina Bee
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
I bought this book after being a longtime reader -- and appreciator -- of Sarah Petty and Erin Verbeck's site, "The Joy of Marketing." I've also purchased several of their products and webinar recordings, and I've been a boutique business owner for four years.
That being said, I expected this book to go into more detail about how to implement successful boutique strategies and offer concrete steps. Instead, it's more of a primer on what it means to be boutique.
If you've done any reading or research on boutique businesses and know the basics -- don't compete on price, differentiate you products, offer outstanding customer service, build relationships with your clients and in your community -- then there may not be much you'll glean from this book that you didn't already know.
I read it straight through in under two hours and highlighted a few things in my $10 Kindle version, but it didn't immediately inspire any new ideas for my business. The best part is probably the "action steps" at the end of each chapter, prompting you to brainstorm ideas to move your business forward. But overall, it wasn't quite what I expected it to be, or significantly different than the authors' content you can find elsewhere.
That being said, I expected this book to go into more detail about how to implement successful boutique strategies and offer concrete steps. Instead, it's more of a primer on what it means to be boutique.
If you've done any reading or research on boutique businesses and know the basics -- don't compete on price, differentiate you products, offer outstanding customer service, build relationships with your clients and in your community -- then there may not be much you'll glean from this book that you didn't already know.
I read it straight through in under two hours and highlighted a few things in my $10 Kindle version, but it didn't immediately inspire any new ideas for my business. The best part is probably the "action steps" at the end of each chapter, prompting you to brainstorm ideas to move your business forward. But overall, it wasn't quite what I expected it to be, or significantly different than the authors' content you can find elsewhere.
9 von 10 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen
A true page-turner
20. April 2012
Von Barbara Bell
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
When I picked this up for a read, I expected it to be another sales-y book, but it was more than that. It was a book that started by asking what you want and what you love to do. It continued with the real questions: you may love this work, but will you do it 24 hours a day and 7 days a week? Will you miss out on family time and vacations to make it profitable? What it comes down to is quality of life. You can do what you want, charge what you are worth, and have a good life that allows you to get what you want out of it.
This isn't a magic formula, and everyone needs a mentor to find their way. Sarah and Erin do that in this book. They talk about how to find your way so that you can get paid what you (and your work or art) is worth.
This is not a read-it-once and be done with it kind of book, either. This is meant to live on your bookshelf or on your desk as a reference guide. Great, great book!
This isn't a magic formula, and everyone needs a mentor to find their way. Sarah and Erin do that in this book. They talk about how to find your way so that you can get paid what you (and your work or art) is worth.
This is not a read-it-once and be done with it kind of book, either. This is meant to live on your bookshelf or on your desk as a reference guide. Great, great book!
5 von 5 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen
short and very basic entry level info
26. Juni 2012
Von rachael
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
im a sarah petty and the joy of marketing fan, so when i heard she was writing a book i assumed it wouldn't be the
same information that you can get for basically free on her website, blog and by listening to their sometimes free webinars.
this "book" was VERY short. i wouldn't even say it was a book, it would have better been served as a PDF for sale on her
website. all info was very entry level. i was hoping by sarah petty putting hte time and effort into marketing and writing
a book, it would be more detailed.
great for those who know nothing about business and pricing themselves accordingly though.
same information that you can get for basically free on her website, blog and by listening to their sometimes free webinars.
this "book" was VERY short. i wouldn't even say it was a book, it would have better been served as a PDF for sale on her
website. all info was very entry level. i was hoping by sarah petty putting hte time and effort into marketing and writing
a book, it would be more detailed.
great for those who know nothing about business and pricing themselves accordingly though.
›
Gehen Sie zu Amazon.com, um alle 43 Rezensionen zu sehen
4.8 von 5 Sternen
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
Ähnliche Artikel finden
- Fremdsprachige Bücher > Business, Karriere & Geld > Industriezweige & Berufe > Kundenservice
- Fremdsprachige Bücher > Business, Karriere & Geld > Kleinunternehmen & Unternehmertum
- Fremdsprachige Bücher > Business, Karriere & Geld > Marketing & Verkauf > Marketing
- Fremdsprachige Bücher > Business, Karriere & Geld > Marketing & Verkauf > Verkauf
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
