"Scott's book offers a number of methods and approaches that various businesses can use to start an online 'wave' of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today's marketing trends."--Fuel Magazine
"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a 'World Wide Rave'.--Miami Herald
"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."--Kansas City Star
What does Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. The book teaches the art and science of creating engaging content and teaches readers exactly how to create "world wide rave".