In weniger als einer Minute können Sie mit dem Lesen von World Wide Rave auf Ihrem Kindle beginnen. Sie haben noch keinen Kindle? Hier kaufen oder mit einer unserer kostenlosen Kindle Lese-Apps sofort zu lesen anfangen.

An Ihren Kindle oder ein anderes Gerät senden

 
 
 
Der Artikel ist in folgender Variante leider nicht verfügbar
Keine Abbildung vorhanden für
Farbe:
Keine Abbildung vorhanden

 

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories [Kindle Edition]

David Meerman Scott
5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)

Kindle-Preis: EUR 0,00 Einschließlich kostenlose internationale drahtlose Lieferung über Amazon Whispernet

Kostenlose Kindle-Leseanwendung Jeder kann Kindle Bücher lesen  selbst ohne ein Kindle-Gerät  mit der KOSTENFREIEN Kindle App für Smartphones, Tablets und Computer.

Geben Sie Ihre E-Mail-Adresse oder Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.

Whispersync for Voice

Wechseln Sie zwischen dem Lesen des Kindle eBooks und dem Hören des Audible-Hörbuchs hin und her. Nachdem Sie das Kindle-Buch gekauft haben, fügen Sie das Audible-Hörbuch für den reduzierten Preis von EUR 2,95 hinzu.

Weitere Ausgaben

Amazon-Preis Neu ab Gebraucht ab
Kindle Edition EUR 0,00  
Gebundene Ausgabe EUR 20,74  
Hörbuch-Download, Ungekürzte Ausgabe EUR 13,95 oder EUR 0,00 im Probeabo von Audible.de
Audio CD, Audiobook, Ungekürzte Ausgabe EUR 22,72  


Produktbeschreibungen

Pressestimmen

"Scott’s book offers a number of methods and approaches that various businesses can use to start an online ‘wave’ of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today’s marketing trends."—Fuel Magazine

"Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a ‘World Wide Rave’.—Miami Herald

"Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business."—Kansas City Star

Kurzbeschreibung

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 


Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 694 KB
  • Seitenzahl der Print-Ausgabe: 210 Seiten
  • ISBN-Quelle für Seitenzahl: 0470395001
  • Verlag: Wiley; Auflage: 1 (26. Februar 2009)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B001UUJ640
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: #11.739 Kostenfrei in Kindle-Shop (Siehe Top 100 - Kostenfrei in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

Mehr über den Autor

Entdecken Sie Bücher, lesen Sie über Autoren und mehr

Kundenrezensionen

4 Sterne
0
3 Sterne
0
2 Sterne
0
1 Sterne
0
5.0 von 5 Sternen
5.0 von 5 Sternen
Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Your audience makes you a star! 16. Februar 2010
Format:Audio CD
Here you can learn how you can help your audience to make you and your business a star.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.6 von 5 Sternen  81 Rezensionen
27 von 28 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Rave: Creating Attention in the Internet Era 17. März 2009
Von David Henderson - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Let me just begin this review of David Meerman Scott's "World Wide Rave" by saying that I admire and respect the innovative concepts that David teaches.

If you are in marketing or communications or public relations or, especially, the leader of an organization, today's world has gotten to be too competitive, too fast-moving, and too smart for you to cling to many of the tired old tenets of traditional outreach. You must ignore the old rules of advertising and PR, David writes ... and I agree completely. Success comes from people wanting to share the more credible information and stories they hear about you with their friends and colleagues. Conventional wisdom, as it is applied to marketing and promotion, is broken and far less effective in today's online world.

"World Wide Rave" is, I believe, one of the most important books about marketing in the Internet Era that I have read. The author is a man with deep credentials and perspective, and who, himself, has created world wide rave for his new approaches and ideas to marketing, and for his books.

David explains that we must "lose control," that we must understand that creating visibility in today's online world means releasing control of old approaches, like promoting messages, and capturing sales leads. The old PR agency idea of counting press clips is antiquated and silly in today's world. We can measure success but no longer through outdated business school Return on Investment (ROI) calculators.

Nobody cares about your organization or your products, David writes. What people care about are themselves and ways to solve their own problems. In order to have people talk about you and your ideas, he writes, you must resist the old urge to sell or hype your products and services. Today's style is rather one of finding "triggers" that stimulate attention and harness the power of the digital revolution. Rave is finding ways to get people talking about you.

"World Wide Rave" is filled with practical examples and guidance on how anyone can create world wide buzz about their organization or products or themselves. And, the best part is that we are living in an age when we have the ability to create rave ... or, a splash of significant awareness ... at little or no cost.

As an author and journalist, myself, who has studied and consulted on evolving trends of image-making and getting attention for many years, I would rank David Meerman Scott's "World Wide Rave" as one of the distinctive, trend-setting works, in the same category as Blanchard's "The One Minute Manager," and Beckwith's "Selling the Invisible."

After reading the 194 pages, I sat back, and thought, Wow!"
4 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Don't read this review, you won't find it helpful! 25. Juni 2009
Von Viriya Taecharungroj - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
(Firstly, the idea of the title of this review comes from the book. The author stated that negative topics are normally more effective than the positive one! Thus, I try it out here. Of course, I'm kidding, please do read the review and I hope it's helpful :) )

"The challenge for marketers is to harness the amazing power of the World Wide Rave. The process is actually quite simple; anyone can do it, including you."

"World Wide Rave" by David Meerman Scott is a small book on the new marketing. It is a book that encourages you to go out and give it a try. The rules of marketing have changed and will never be the same by the Internet and more importantly, social media. This book talks about "how" people use the new media to spread the ideas. Spreading ideas worldwide is no more a privilege of gigantic companies but anyone can do it, including you.

Contents

You (and I) Are Incredibly Lucky
This is the introduction to the World Wide Rave. David Meerman Scott started out with an intriguing story of The Wizarding World of Harry Potter on how telling a story to seven people can spread the idea to more than 350 million people worldwide, for free, of course. There are also a couple more interesting stories in this introduction.

Nobody Cares About Your Products (Except You)
The author explains the term, "buyer personas" and how the company (or you, or anyone) has to focus on the understanding of the market problem of your buyer personas (or target market) without obsessing with your product. Apart from many stories, the author encourages you to start writing an e-book which has replaced resume for many people (while multiplying the effect phenomenally).

No Coercion Required
Sometimes viral marketing is badly implemented which is just an extension of the old-world marketing. This short chapter tells you the difference between viral marketing and the World Wide Rave.

Lose Control
There is no such thing as a free lunch. But currently, there are millions such things as free videos, free songs, free information, free media, and so on. The author writes that trying to taking control will painfully backfire. An interesting part of this chapter tells you how to start making videos on YouTube. He also tells you how blocking social media sites, MySpace, facebook, YouTube, etc. in the workplace is a foolish way to increase productivity. Hear hear!

Put Down Roots
This chapter focuses on facebook, Twitter, and blogging. David Meerman Scott gives you advice on how to "put down roots" or participate in these social media websites.

Create Triggers That Encourage People to Share
The great site does not come with lousy contents. You need to have great contents to create the World Wide Rave and the advice for a great content is being interactive. And interaction can spread the ideas vigorously.

Point the World to Your (Virtual) Doorstep
Being in the first page of Google does not come from spending huge on SEO but rather from the content itself. You need a great content and you need the web site that synchronises with your customers. Instead of hiring an SEO, David Meerman Scott believes that you should hire a journalist instead.

...

I'll compare this book to an ideal business book; a book that is easy to understand, distinct, practical, credible, insightful, and provides great reading experience.

Ease of Understanding: 8/10: This book is a short book and it is plainly easy to read and understand. The two points taken are from the blog-like writing which, although easy to read and understand, can be difficult to link with one another. Moreover, you might struggle a tad if you are over 30. Nevertheless, this is a straightforward book surrounding the idea of spreading ideas.

Distinction: 5/10: There have been countless books on the Internet and social media already. "World Wide Rave" is just one of them, albeit a good one. The great point of this book is that the author does not tell you how facebook, or Twitter, or YouTube work but he told you how real people used them and created a World Wide Rave.

Practicality: 8/10: The author gave you very good guidelines and instructions. One of the best parts of the book is the "Advice for generating a World Wide Rave" by the actual people who made it after their stories. However, everything depends on your contents and also your luck. However, I am fairly disappointed with the part of Venture Capitalist that creating a World Wide Rave is like investing, you hit some and you miss some. Although it's true, it's not particularly helping.

Credibility: 9/10: All the stories are from actual successful people including the author himself. Although David Meerman Scott did not create the World Wide Rave of more than ten millions in a week like Susan Boyle, his e-book, "The New Rule of Viral Marketing", is an achievement. And I would like to exphasise more that "Advice for generating a World Wide Rave" is a gem.

Insightful: 5/10: The author has done a fine job in a small book. He had lots of interviews and insight from the actual World Wide Rave creators. The size of the book is the constraint but for a small book, it is insightful in its own right.

Reading Experience: 8/10: It is very fun and it is encouraging. It is not yet a revelation but it is eye opening. The book really encourages you to participate more in the social media.

Overall: 7.2/10: If you are not virtually active, this book will tell you how to be active. If you are already active, this book will give you an advice to spread your idea and become a World Wide Rave. If you already created a World Wide Rave, you can still read the book and sing your own praises! It might be time for marketing students to dump their huge 400 pages marketing communication and PR textbooks and read this book instead.
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen It is an authentic RAVE 12. August 2013
Von Gisela Hausmann - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories by David Meerman Scott is an awesome book. A 6 stars book to those, who can think big, less stars to the others, depending on how small they think.

When I started reading the first story of David Meerrman Scott's book, in which he refers to the Harry Potter theme park and the marketing thereof, I thought, "This ought to be my problem, Harry Potter has already millions of fans..." A funny episode came to my mind, which happened on the first day the 4th book got delivered. I was at a supermarket, where I met a friend, whose 9-yr old daughter obviously could not be kept from reading. The relatively big girl sat in the grocery cart and read, while her mother pushed her around and shopped at the same time. When we met again at the cash registers, the girl was almost submerged in groceries, but - not even noticing that - she read, obviously in awe.

Spinning off my thoughts from there, I suddenly realized that this is what the author wants readers to do: Think Big! Don't confine yourself to little thoughts, like what the neighbor's business is doing. This is the 21st century and the bigger your horizon, the better the wave you can create. Why stop brainstorming in your backyard when the world and world's best campaigns can be your playground and inspiration?
Indeed, I must admit, reading the book I have had an idea, which I consider one of my best so far. As soon as I am finished writing this review I will get started with it.

The second thought that goes with this is, our goals should be to market our product to people, who will be as excited as the girl in the grocery cart. (Betting $10 that she got her mother to take her on vacation to the theme park.)

Meerman Scott's style comes across as authentic, which is so important because it proves that this is not recanned literature like so much nonsense out there. Scott's book offers a truly new perspective.

A must-read for people, who are looking to get inspired by the best ideas instead of the same-old-same-old step-by-step. Obviously, to create a world wide rave one must walk a new path. David Meerrman Scott delivers the ideas. Thank you.

Gisela Hausmann - author & blogger
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Good advice in this book 26. Juni 2009
Von Gary Dale Cearley - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I have been an avid reader of David Meerman Scott's blog for some time. I even have an Outlook task set so that I can remember to have my once a week look. As such, you won't be that surprised that I would be a fan of his latest book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. For all of us who look to promote ourselves on the web better, and that should be everyone who isn't driving an ice cream truck - and some of these guys could use an idea or two - this book is an excellent starting place. Get your education here!

We all need something, some tool to bring our market to us. But more than that, we need to get them speaking about us in a positive manner and passionately spreading the word about our goods and services in a positive way. Your mind is this tool. Not in any esoteric way, but in a very practical and real way. David Meerman Scott shows us how everyone is looking for expertise and the best way to draw people to you is to share that expertise. Each and every one of us have something unique to offer and by offering this freely people (the market) want more and more and will be willing to pay.

David Meerman Scott provided many examples in the book of creating World Wide Rave but the one great example that really touched a nerve with me in the book had not so much to do with marketing online but rather a whole marketing philosophy. And it came from what most people would consider an unorthodox place. The "free giveaway" mentality is the Greatful Dead. First of all, the author and I split when it comes to his love of all things Dead - I have never really been that much of a fan but I have loads of friends who are among the faithful. David tells how the Dead have one of the greatest marketing systems going by simply allowing their fans to make bootleg copies of their numerous shows as well as taking pictures and video taping the experience. The author even listened to the concert he just attended on his drive back home. The Grateful Dead even incorporate this totally into their marketing plan! One can buy personalized photo albums of the experiences. By allowing the fans to make the bootleg copies they, the fans, share the copies and preserve their fond memories of the experience. And they share the experience with other fans and even those who had never been introduced to the band in the past.

The author is very passionate about his subject and throughout the book he urges the reader (yes, you!) to get started on creating your own World Wide Rave. One bit of advice that he did add that I thought was very interesting but extremely astute was that the reader should get on Twitter and keep everyone updated on what they are doing in real time. So if you want to know even more about creating your own World Wide Rave, get on Twitter and start following @dmscott. And while you are at it, tell him that @garydale sent ya!
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen World Wide Rave: A New Media Marketer's Dream 24. März 2009
Von Tony Faustino - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
David Meerman Scott has written another winner describing how to successfully spread online thought leadership. He defines a World Wide Rave (WWR) as "a phenomenon that occurs when other people help to tell your story and drive action." Several, diverse WWR examples show that success can be measured in impacting millions of people or just as importantly, small, local markets / causes.
He defines the "Rules of the World Wide Rave" as:

* Nobody Cares About Your Products (Except You): an important revisit of the critical task of defining and creating "buyer personas;" the most important step driving the content creation as well as the selection of online vehicle(s)

* No Coercion Required : examples of cautionary tales related to questionable marketing tactics

* Lose Control: generating a WWR requires making your content free, easy to find, and easy to share; no registration forms for providing contact information

* Put Down Roots : get involved if you want to be taken seriously in the online world; start participating and sharing your own content and expertise by blogging, making posts on other blogs / discussion groups, sending "tweets," etc.

* Create Triggers That Encourage People To Share: sometimes this most obvious trigger is your own set of experiences that you implemented to address a personal or professional problem

* Point the World to Your (Virtual) Doorstep: the best search engine optimization strategy is creating great content that people want to share versus a comprehensive understanding of complex mathematical algorithms

Lessons and anecdotes I have taken to heart and am working towards implementing online (both personally and professionally):

* Creating an eBook (the white paper's sexier sister) and making it free online so you share your content / thought leadership with as many people as possible

* A WWR Is Not About Lead Generation: I'm not sure if I completely agree yet with this premise simply because I operate in an environment where you have to produce quantifiable lead generation results (i.e., people have to register for downloading our content); I'm working on striking the appropriate balance among different vehicles (i.e., webcasts require registration, podcasts and eBooks are free); I will grant Mr. Scott this: He walks the walk and talks the talk; See the YouTube video from the 2009 SXSW Summit where he describes making WWR a free download for a week on Amazon's Kindle 2 - (~ 7:35 into the video).

* Traditional ROI Metrics Don't Apply to a WWR: This is another key learning I wrestle with but to Mr. Scott's credit he provides some ideas and metrics on page 79 that can be useful in evaluating the success/failure of a WWR. In today's current economic environment (and the inherent battle for financial resources), measuring the impact of your marketing investments is paramount. According to a recent eMarketer article (March 23, 2009), Marketers Moving to Social Media, one of the biggest challenges with social media initiatives is measurement.

Lastly, a lot can be learned from this book not only in its content, but also in its effective writing style. The book is filled with 39 stories describing how people created their own WWRs. Each "rave story" is memorable and "sticky" (borrowing the terminology of Chip and Dan Heath -- authors of the best seller, Made to Stick). This is what I find makes Mr. Scott such an accessible and effective writer. He writes in a voice with "Made to Stick" traits. His messages and examples are simple, concrete, and involve stories with emotion.
Waren diese Rezensionen hilfreich?   Wir wollen von Ihnen hören.
Kundenrezensionen suchen
Nur in den Rezensionen zu diesem Produkt suchen

Kunden diskutieren

Das Forum zu diesem Produkt
Diskussion Antworten Jüngster Beitrag
Noch keine Diskussionen

Fragen stellen, Meinungen austauschen, Einblicke gewinnen
Neue Diskussion starten
Thema:
Erster Beitrag:
Eingabe des Log-ins
 

Kundendiskussionen durchsuchen
Alle Amazon-Diskussionen durchsuchen
   


Ähnliche Artikel finden