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Kurzbeschreibung
Subtitled: }How To Move People To Action Through Audience-Centered Speaking{.
Synopsis
Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10 to 30 percent of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert, Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this "kinesthetic connection" comes from truly listening to your audience - not just with your brain, but with your body.In this book, he draws from more than twenty years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking.Through entertaining and insightful examples, Morgan illustrates a three-part process - focusing on content development, rehearsal, and delivery - that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.Nick Morgan is Editor of the Harvard Management Communication Letter and founder of Public Words, a communications coaching company.
In diesem Buch
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Einleitungssatz
I'LL BEGIN WITH A BRIEF HISTORY OF HOW we got to the rather sorry state of public speeches and presentations we find ourselves in today. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Rückseite
I'LL BEGIN WITH A BRIEF HISTORY OF HOW we got to the rather sorry state of public speeches and presentations we find ourselves in today. Lesen Sie die erste Seite
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17 von 17 Kunden fanden die folgende Rezension hilfreich
This is about giving speeches
8. Mai 2008
Format:Taschenbuch|Von Amazon bestätigter Kauf
The concept of giving a speech is very different from the more general concept of public speaking. For example, a trainer who teaches a class for five days is a public speaker; however, she is not really giving a speech. A speech is shorter in nature and very focused. One might argue that a training class is just a collection of speeches, but this is untrue. The public speaker - acting as a trainer - must involve the audience more so that they really learn and retain the information. The public speaker - acting as an orator or speech giver - does not have the same demands placed upon him.
Why all this discussion of speech versus training? Because this book seems to indicate that it is about public speaking (the back cover says, "There are several universal truths about public speaking") in general, but it is really about giving a speech. I point this out because the research shows that many recommendations in the book are completely wrong when applied to training though they are correct when applied to speeches.
For example, recommending that you do not use slides (I won't say PowerPoint because there are many presentation tools used for delivering slides) is a great suggestion for a speech but a horrible recommendation for training. Visual aids are absolutely and scientifically proven to improve the learning process in a training event. Slides should definitely be used to represent processes, show technical concepts and so on in a training class. The question is this: are you going to get extremely technical in a speech? It's doubtful; however, if you are, you should probably use handouts with the speech.
This is why I gave the book four stars. I think it's one of the best books I've read on giving speeches; however, it is not the best book on the more general topic of public speaking - which includes training. The back cover should be clearer about the focus of the book. Believe the cover and not the description is the best advice.
In fairness though, there aren't a lot of good books about public speaking in general that give the right advice for the varied types of presentaitons. You usually do need to get a book on the specialized mode of presentation in which you'll be involed. This book is an excellent one for giving speeches.
I'd recommend Beyond Bullet Points as another excellent book that shows how slids can be effectively used in a speech and Life is a Series of Presentations for a general resource on public speaking.
Why all this discussion of speech versus training? Because this book seems to indicate that it is about public speaking (the back cover says, "There are several universal truths about public speaking") in general, but it is really about giving a speech. I point this out because the research shows that many recommendations in the book are completely wrong when applied to training though they are correct when applied to speeches.
For example, recommending that you do not use slides (I won't say PowerPoint because there are many presentation tools used for delivering slides) is a great suggestion for a speech but a horrible recommendation for training. Visual aids are absolutely and scientifically proven to improve the learning process in a training event. Slides should definitely be used to represent processes, show technical concepts and so on in a training class. The question is this: are you going to get extremely technical in a speech? It's doubtful; however, if you are, you should probably use handouts with the speech.
This is why I gave the book four stars. I think it's one of the best books I've read on giving speeches; however, it is not the best book on the more general topic of public speaking - which includes training. The back cover should be clearer about the focus of the book. Believe the cover and not the description is the best advice.
In fairness though, there aren't a lot of good books about public speaking in general that give the right advice for the varied types of presentaitons. You usually do need to get a book on the specialized mode of presentation in which you'll be involed. This book is an excellent one for giving speeches.
I'd recommend Beyond Bullet Points as another excellent book that shows how slids can be effectively used in a speech and Life is a Series of Presentations for a general resource on public speaking.
17 von 17 Kunden fanden die folgende Rezension hilfreich
Turbo Charging Your Presetation Skills
11. Juli 2003
Format:Gebundene Ausgabe
Finally, a truly great book concerning the art/craft of public speaking. If you heard advice like "picture the audience in their underwear", then you owe it to yourself to read "Working the Room". In this insightful and eminently useful text, Nick Morgan explodes the myths of bad speech-making and crafts a better mousetrap.
Morgan's central theme is that the the only reason to give a speeach is to "change the world". According to the author, a speech is not a collection of information rather it is a forum to showcase the unique passion of the speaker to sway hearts and minds in the audience. Morgan takes the reader through a thorough process of crafting a speech, rehearsing it, and rendering it to an audience in an entirely new and effective way. I guarantee that you will never think of giving a presentation the same way again. Hint: It has nothing to do with the quality of your PowerPoint.
Morgan's style is first rate. Filled with useful insights and stories, the book is lazer precise, witty, and absolutely right on time. No fuzzy thinking here. Just solid advice from a unique perspective. It's also an excellent length. It isn't too short and at the end, like many great reads, it leaves you wanting more!
If you are a person who presents on a regular basis or even if you are a neophyte looking to hone your speaking skills, there is only one book to buy and that's "Working the Room."
10 von 10 Kunden fanden die folgende Rezension hilfreich
Powerful, practical, proven principles on public speaking
5. April 2003
Format:Gebundene Ausgabe
Nick Morgan nails it. No one working with people can achieve much of anything without the ability to communicate effectively. "Working the Room" is an artful blend of theory and story that shows how to develop a message and deliver it. Very useful are the analyses of speeches and speaking styles of great orators from the past as well as contemporary sources. These historical references give context to how the nature of the stand?up presentation has changed from podium oratory to up?close and personal relationships via the media. According to Morgan, speakers need to connect with their audiences "kinesthetically" a blend of word, action and commitment. "Working the Room" contains solid advice on developing the speech, choreographing the speech, and rehearsing the presentation to get everything just right. And unlike many other books on this topic, Morgan addresses the need to listen to the audience and react accordingly in order to connect with impact and meaning. Morgan begins Working the Room with a quote from a speechwriter who postulated the only reason to give a speech was to "change the world." There is no better advice to give to any speaker in any environment. For anyone who cares about the power of the spoken word, either as speaker or writer, this book is a must?read and a must?have. I heartily recommend "Working the Room."
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