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Synopsis
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. It has a foreword by Seth Godin and Afterword by Guy Kawaski. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. You can learn the five essential steps that make word of mouth work and everything you need to get started using them. You can understand the real purpose of blogs, communities, viral email, evangelists, and buzz - when to use them and how simple it is to make them work.You can learn what sparks the irrepressible enthusiasm of Apple and TiVo fans, and understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. You can discover why some products become huge successes without a penny of promotion - and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business - that honest marketing makes more money, because customers who trust you will talk about you.Learn how to be the remarkable company that people want to share with their friends.
Über den Autor
Andy Sernovitz teaches word of mouth marketing to the biggest brands and thousands of entrepreneurs and small businesses. He is a popular keynote speaker and CEO of GasPedal. He is also the President Emeritus of the Word of Mouth Marketing Association and teaches word of mouth marketing at Northwestern University. An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do fantastic marketing. He taught entrepreneurship at The Wharton School, ran a business incubator, and started half a dozen companies.
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