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Winning the Zero Moment of Truth - ZMOT (Enhanced Version) [Kindle-Edition mit Audio/Video]

Jim Lecinski
5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)

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Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.

At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.

Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.

If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.


  • Dateigröße: 172337 KB
  • Seitenzahl der Print-Ausgabe: 86 Seiten
  • Verlag: Vook (24. Juni 2011)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B005B1LBS8
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Aktiviert
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: #4.342 Kostenfrei in Kindle-Shop (Siehe Top 100 - Kostenfrei in Kindle-Shop)

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5.0 von 5 Sternen
5.0 von 5 Sternen
Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen very good internet marketing guide 5. Februar 2012
Von pessoist
Format:Kindle-Edition mit Audio/Video
If you don't have a specific knowledge about internet marketing this little ebook is really explaining a lot of new and valuable tricks and approaches to position and sell your products online. It shows a lot of insight about how to use search engines or prepare to position well in their ranking, as well as how to structure your websites to keep the customer motivated to stay and buy.

low cost, big quality for newbies, like me.
War diese Rezension für Sie hilfreich?
Von Rugbyfiel
Format:Kindle-Edition mit Audio/Video|Verifizierter Kauf
I hope that this excellent research work, written down in this book, will be repeated on a regular basis. It would also be very interesting to compare continents and to monitor the differences and developments over time!
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf (beta) 4.3 von 5 Sternen  64 Rezensionen
19 von 21 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Marketing Pamphlet for Google 9. Januar 2012
Von Sarah V - Veröffentlicht auf
Format:Kindle-Edition mit Audio/Video|Verifizierter Kauf
The whole point of this book can be summed up in one sentence. In today's increasingly digital retail environment, a product or service's moment of truth against the competition now occurs before a customer reaches the store/shelf. Pages and pages of examples of this same point that a small child could grasp serve only to provide additional ways for Google products' to prove themselves useful. Either you get that you need to market early and often in the online environment to be the top product/service in your category--or you don't. This book won't help anyone learn that past the first page. It's free, yes, but so are brochures and reading this review.
10 von 11 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Interesting to see the data, no new information for marketers. 23. Juli 2011
Von Lindsay S. Nixon - Veröffentlicht auf
Format:Kindle-Edition mit Audio/Video|Verifizierter Kauf
Good book--but why 3 stars? Same gripe that I had with Gary V's books -- great information but nothing new.

I'm glad this book is available for total newcomers (esp. since its FREE-thanks!) but it's a sink or swim market. If you've managed to stay afloat with your company or brand, you've already figured most of this out. You had to. I didn't learn anything I didn't already know or wasn't already doing with my brand/business, but it was interesting to see all of the data compiled and have that reinforcement that what I believed was correct. That I was doing the right thing.

However, that's not to say that you shouldn't read this book. All books have value and this one does too. Like with Gary's books I didn't learn anything new, but reading the book jogged some ideas in my head and reminded me about projects I may have left too long on the back burner. My to do list got much longer after reading this book and that's never a bad thing.

It's also a fast read--took me about 45 mins (read while exercising) so I recommend at least skimming it at the gym, especially if you've been putting someone other than yourself in charge of your marketing and SMM.
7 von 10 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Short, simple, relevant and free 21. August 2011
Von AGUSTIN ARAMBURU SIERRA - Veröffentlicht auf
Format:Kindle-Edition mit Audio/Video|Verifizierter Kauf
Unless you are at the forefront of Internet marketing, you should read this book. It presents a simple, yet powerful, model of consumer behavior between the first advertising stimulus a consumer receives and before she goes out and actually buys something.

As consumers we all know what happens in-between: we ask friends, search the Internet and otherwise inform ourselves, most likely without any intervention of the vendor's marketers.

This spells opportunities and threats for all our businesses, consumer or B2B -the world has changed.

Be aware that the book was written by a current Google employee, and it serves Google's interests well -nonetheless the book is highly relevant and actionable; if anything, its somewhat shallow, the subject deserves deeper analysis.

Short, simple, relevant and free -your choice now.
5.0 von 5 Sternen A timely and important reminder of how real consumers ACTUALLY behave ... 1. Dezember 2014
Von Rohit Bhargava, bestselling author of Likeonomics - Veröffentlicht auf
Format:Kindle-Edition mit Audio/Video
While the initial premise for this ebook may have been something of a rebuttal to the idea of FMOT (First Moment of Truth) developed by Proctor & Gamble ... it offers an insight into consumer behaviour that far too many marketers and businesses forget. P&G described FMOT as the "three to seven-second window of time when a consumer notices a product on a store shelf." The simple insight in this book is that there is a moment that happens before that - and it is encompassed in that "grab the laptop moment" when you start to research a product or service online. Drawing upon a vast store of information about consumer behaviour, this book reminds people of the fact that most consumers rarely live online OR offline. They use both - and while you might separate them in terms of your marketing, the ultimate message of this book is that the only way to succeed is to understand what role the web does play in the purchase cycle for your customers. More often than not, it's the first place they go - which makes the Zero-Moment-of-Truth an idea that your business can't afford to ignore. Especially when the ebook describing it is free.

NOTE - I wrote about ZMOT in my book LIKEONOMICS as well, however I have no affiliation or business relationship with the creators of this ebook and was not compensated in any way for this review.
5.0 von 5 Sternen good read 10. Juli 2014
Von mary - Veröffentlicht auf
Format:Kindle-Edition mit Audio/Video|Verifizierter Kauf
Insightful, interesting love the mix if video and text. Easy to digest and understand in the context of my job and what is happening everyday in the world.
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