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Winning Results with Google AdWords, Second Edition
 
 
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Winning Results with Google AdWords, Second Edition [Kindle Edition]

Andrew Goodman (Autor)
Kindle-Preis: EUR 14,39 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Produktbeschreibungen

Kurzbeschreibung

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! Create strategic groups of ads and keywords Understand Google's Quality Score ad ranking system and quality-based bidding Use the keyword tool to your advantage Develop a successful bidding strategy Write, test, and refine winning ads Filter out inappropriate prospects Expand proven ad campaigns Measure success using Google Analytics and other methods Increase conversion rates.

Synopsis

Reach millions of targeted new customers. The AdWords system developed by Google is a sophisticated, well-developed, and wildly popular advertising program based on a hierarchy of search returns on Google's website. This fully updated guide is designed to dispel the confusion within the AdWords system and enable marketing professionals in both small and large businesses to build successful AdWords campaigns to tap this massive resource.
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Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 4900 KB
  • Seitenzahl der Print-Ausgabe: 400 Seiten
  • Verlag: McGraw-Hill Osborne Media; Auflage: 2 (29. Dezember 2008)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B001FA0QFI
  • Text-to-Speech (Vorlesemodus): Aktiviert

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Amazon.com:  8 Rezensionen
26 von 26 Kunden fanden die folgende Rezension hilfreich
Newly Updated Version is Helpful But Wordy 28. Februar 2009
Von Frank Salvatore - Veröffentlicht auf Amazon.com
Format:Taschenbuch
The title implies that the book will be a how-to manual getting great results with Google AdWords. Not exactly. It does however provide great nuggets of information and helpful tips as well as great insight into how Google evaluates your AdWords campaigns - especially relative to Quality Score. It is up to date as well, as the strategies presented here are new - and many of them are being echoed elsewhere - such as starting campaigns with relatively few keywords and then expanding to the long tail once your quality scores are high. This is in stark contrast to the old way of doing things which involved going after the long tail right out of the starting gate with hundreds of keywords. Your quality score is likely to suffer these days with this old approach.

The book is however way too wordy and provides a lot of extraneous information for the online marketer who is looking to improve their campaigns. If you're already familiar with the industry and search in general, I would recommend skimming the first two chapters - especially chapter 2 - to find nuggets that would be helpful for what you are trying to do. For example, it is good to know just how often a user clicks on a sponsored ad as opposed to a paid listing - on page 22 (Chapter 1) Goodman mentions that Google staff have stated informally that this number can be 15% of the time or higher. Chapter 2 goes into history, which I found to be not so helpful. Chapter 12 was a look to the future which I also didn't get a whole lot out of. The middle chapters of the book were very good, although still too long.

Strengths:
* A lot of great tips
* Insight into how AdWords evaluates you and your campaign (direct quotes from Google spokespeople and inferred info from Google as well)

Weaknesses:
* Too Long and too Wordy - could do a better job at getting to the point. It takes a while to get through this book.

Overall:
I consider myself an Advanced AdWords advertiser - I found the book very helpful and would recommend it for intermediate AdWords users and above. I did learn techniques and approaches that I'll be able to apply to my online marketing. My only wish was that these nuggets of good information could have been accessed in a less lengthy book. Beginning AdWords users will likely find AdWords for Dummies more helpful.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Interesting 13. Juni 2011
Von Charles - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Interesting book, provides a lot information regarding the story of adwords and how it became such a massive business. With regards to advise, good but a little too neutral
1 von 1 Kunden fanden die folgende Rezension hilfreich
Excellent content, much better than the cover suggests 1. Oktober 2010
Von Kyle Cordes - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
From the cover and title, I expected a rather low-end book, targeted at neophytes only. But I bought the book anyway (based on a strong recommendation from a peer) and was very pleased! Aside from the first few chapters (with many details about the history of search advertising), many chapters of this book are very helpful in getting up to speed on core, competent use of AdWords and similar tools.

Beliebte Markierungen

 (Was ist das?)
&quote;
Ive had better luck with Keyword Spy, which offers uncanny (and more usable) competitive intelligence on the keywords your competitors are advertising on, their ad copy, their organic search performance, &quote;
Markiert von 4 Kindle-Nutzern
&quote;
In Google-speak, they normalize CTR based on such factors as ad position, &quote;
Markiert von 3 Kindle-Nutzern
&quote;
The key to strong margins and customer loyalty is to have customers think that youre the only viable solution to their problem at a given time. &quote;
Markiert von 3 Kindle-Nutzern

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