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A Whole New Mind: Why Right-Brainers Will Rule the Future
 
 
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A Whole New Mind: Why Right-Brainers Will Rule the Future [Englisch] [Taschenbuch]

Daniel H. Pink
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Produktinformation

  • Taschenbuch: 288 Seiten
  • Verlag: Riverhead Trade; Auflage: Rep Upd (7. März 2006)
  • Sprache: Englisch
  • ISBN-10: 1594481717
  • ISBN-13: 978-1594481710
  • Größe und/oder Gewicht: 15,3 x 1,7 x 22,9 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (5 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 16.164 in Englische Bücher (Siehe Top 100 in Englische Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Mehr über den Autor

Daniel H. Pink
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Produktbeschreibungen

Pressestimmen

Will give you a new way to look at your work, your talent, your future. (Worthwhile magazine)



Very important, convincingly argued, and mind-altering. (Po Bronson, author of What Should I Do With My Life?)



Wow! This is not a self-help book. It's way more important than that. (Seth Godin, author of Purple Cow)

Kurzbeschreibung

The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment-and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.


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Kundenrezensionen

Die hilfreichsten Kundenrezensionen
7 von 7 Kunden fanden die folgende Rezension hilfreich
Fails to keep its promises ... 18. November 2010
Von JustBeep
Format:Taschenbuch
The book recycles old ideas about right and left brain hemispheres, adds some new stuff and claims to be neutral.
So why is the title "Why Right-Brainers will Rule the Future"?
We are back in the biased views ... the author has a clear preference.

I like the portfolio sections, because they give interesting links to discover and learn new things about yourself.
I also agree with most of the analysis about globalization effects - although these days they are mostly common place.

The solutions offered, however, are not really convincing.
I travel through asia a lot - I have relatives there. Given that most people in/from asia I know are much more "whole brainers" most western people, it's pretty hard to get why we might gain a competitive advantage if we catch up.

Even if it was different: What makes the author think that asians would be left behind and not able to learn and catch up with us if we were able to gain this right brainish advantage?

Why would western Right-Brainers rule the future?
No idea. There's too much of "I want to believe that we might have a chance to survive competing with asia. I want it! It has to be possible!". That might be seen as pretty right brainish, emotional - but it's without analytic foundation.

Belief is not a solution. Hope is not an answer. And your right hemisphere will not pay your bills.
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4 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch|Von Amazon bestätigter Kauf
Part 1 of the book explains why the book is necessary. Two frameworks are introduced don't pop up much in the book - nothing new here: Asia, abundance and automation will eat your job unless you add some real value. Real values are design, story, symphony, empathy, play, meaning (not bundled into an acronym, thanks!). Not much substance here.

Part 2 are what you can do when finding out your programming work lacks "story". Here the book shines as an indication of ressources (such as books and tests) you wouldn't have discovered on your own. This is what makes the book worth reading!
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11 von 14 Kunden fanden die folgende Rezension hilfreich
Von Donald Mitchell TOP 500 REZENSENT
Format:Taschenbuch
Ever since Peter Drucker pointed out that the future performance of organizations in the developed world would be in the hands of knowledge workers, we've been blessed with an understanding that the dominant economic focus can shift rapidly into new directions. Prior to that, the industrial age had lasted for over two centuries. The agricultural age that preceded it lasted several thousand years, and the hunter-gatherer age had lasted even longer.

What is the conceptual age? It's a time when due to applying all of our brain's many functions and the many advances of technology that we enjoy, a person can imagine totally different ways to serve and entertain others. Imagination is the limit.

A number of people have preceded Mr. Pink's message in partial ways such as those who have written about the entertainment economy, works about serious play, cataloguers of storytelling best practices and those who consider emotional intelligence.

But I think Mr. Pink's concept is both bigger and more accurate than that which has preceded this book. Most methods of making improvements only harness parts of our capabilities and serve only parts of our needs. Anyone who has sat in a traffic jam recently realizes that. What good is s beautiful sports car if traffic is bumping along at 10 mph? Put that same driver into a Grand Prix simulator, and the person comes alive in a way that's almost beyond belief.

Mr. Pink points out six key opportunities to supplement traditional, linear thinking. These are design, story, symphony (integration of disparate elements), empathy, play and meaning.

I think, however, that Mr. Pink is wrong about these being the primarily undeveloped senses. Given what I've read about brain research, I wouldn't be surprised if aroma, physical touch, musical stimulation, simulation and directed meditation didn't end up being as, if not more, important.

Some will be disappointed that Mr. Pink doesn't give them a manual to operate in the new age. Given how little we know about how to engage one another in these other ways, time will have to pass before we have what amounts to instructions. In the meantime, Mr. Pink does a good job of pointing towards experiences and books that can help with whole brain development.

If you think the problem with the economy is that we have too few engineers, you should read this book. It'll take you ahead into a future you need to start preparing for now.

To give you a sense of how important I think Mr. Pink's concept is, I made this book the focus of this week's briefing for The Billionaire Entrepreneurs' Master Mind.
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