The book itself is cioppino mix of everything from code snippets to advice to reflective essays. It's a quick read, fun for someone like me who's immersed in blogdom and willing to gloss over the stuff I already know while picking out the nuggets that when implemented, will transform me into a Blogger Extraordinaire. It's eclectic and blog-like in its coverage of the weblog phenomenon. It might make a good non-technical intro to blogging.
I especially enjoyed Stone's discussion of "The Strength of Weak Ties" and how blogs fit into the weak network scheme of disseminating information, fads, job opportunites, etc.