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White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design (Englisch) Taschenbuch – 20. März 2013

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"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer "I found myself very egnaged in spite of the fact that as a design profressor I know this stuff already" --Jennifer George-Palilonis, Ball State University "The mix of traditional and new media...isexcellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina "Even if you walk away with 'only' a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it."--Darren Ingram, NetGalley "Instructors, students, and professionals will value WSINYE for its concision, lively tone, direct, practical advice, plethora of examples, and a helpful glossary." -- Donald R. Riccomini, Santa Clara University

Über den Autor und weitere Mitwirkende

Rebecca Hagen is an instructor at University of South Florida Mass Communications department, Rebecca Hagen is also the principal at In Focus Design. Dr. Kim Golombisky is a message specialist in the University of South Florida School of Mass Communications, where she teaches a variety of design courses. In 2007 she was named "Top Feminist Scholar" by the Organization for Research on Women and Communication.

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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Amazon.com: 22 Rezensionen
12 von 12 Kunden fanden die folgende Rezension hilfreich
Excellent Reference! 19. Juli 2013
Von Talvi - Veröffentlicht auf Amazon.com
Format: Taschenbuch
WSINYE (White Space Is Not Your Enemy) is a great reference for those with no design background but who have to produce their own marketing vehicles such as brochures, websites, ads, etc. It is not intended for those with a marketing/design background, as is obvious by the byline of "A Beginner's Guide....". I think some criticism has been leveled at it by designers - but they aren't the ones for whom this book was intended.

What I found useful is that the authors give examples of how design is done wrong and then show how to put it into better order. They take the most common mistakes they see out there, the ones that people with no design background would naturally make, and show how to take the same elements and create a more effective and cohesive piece with greater appeal.

Another great chapter in the book provides layout examples for when time is a constraint. Those simple templates will give great results every time - they don't need to be groundbreaking, the just need to work and help communicate an idea effectively.

Important to good design, principles are given easy to digest segments. Readers don't want to have to take art school just to make an ad. So everything from space to focal point to balance are quickly covered with excellent examples.

Honestly, I was highly impressed with this and feel it would make a great reference when design skills are needed. It is easy to read but also meaty enough to be useful. Highly recommended.

Received from the publisher as an ARC.
7 von 8 Kunden fanden die folgende Rezension hilfreich
Very enjoyable 15. Juli 2013
Von I. Darren - Veröffentlicht auf Amazon.com
Format: Taschenbuch
White space within a design is a bit like a pause in a conversation - it need not be a bad thing, yet it is just one element in a larger being that is often overlooked or misunderstood.

This book takes a professional look at design, whether for traditional media such as brochures or for more modern media such as the web. The aim is for the beginner (or more experienced person who doesn't mind refreshing their knowledge) to learn about the concepts and practices necessary for producing effective visual communications. It might challenge your perceptions or be viewed as formulaic, fairly obvious stuff. Only you might really know...

Unfortunately this reviewer was put on the back foot straight away when opening the book and noticing the table of contents was presented in that oh-so-trendy-but-overused manner of using solely lower case characters. it is unclear whether this was deliberate as the issue was compounded by using different font styles and weights, making it look very strange in the process (sic). It only needed comic sans and a few smiley faces to add the metaphorical icing to the cake.

Fortunately the sheer wealth of detailed, considered and thought-provoking material on offer drew this reviewer in. This book carefully, or should that be cleverly, works on many levels meaning that the professional who (allegedly) knows it all need not feel talked down to and neither does the relative beginner need to feel that everything is swooshing over their head. It is unfortunate that the title of this book might restrict its possible audience as it is not really something that conveys just how thorough this book is!

From the start you get a great introduction to the principles and development of design before looking at many of the common errors that the author believes so many of us are guilty of. Be wary of stones in the vicinity of greenhouses? After that it is off to art school to briefly learn about elements, principles and theories of design before looking at matters weighty such as layout, type, colour and adding visual oomph. Content has to also play a role, whether it is an infographic, a visual story, a more involved multimedia presentation or a traditional multi-format offering. Each chapter is like a small, bite-sized cocktail snack that you might think of as being too small and insignificant but yet after a plate full of them you will know you've eaten rather a bit too much and consumed rather a lot of varied, different goodies in the process. If you treat it as a thought-enabler, a guide to future developments and a bit of an everything for everyone sort of book you won't be far off the mark.

The price might be a bit of a concern for some at first glance, but if you have any role within visual communications as part of your work you really will find the investment very modest indeed. Even if you walk away with "only" a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it.

Now, if you will excuse this reviewer, there is a web site that needs some (discreet) work doing to it. You might never look at the "printed" page again in the same light, thanks to this book.
5 von 5 Kunden fanden die folgende Rezension hilfreich
A fast track to learning graphic design 15. November 2013
Von John Arild Angelsen - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
The book communicates the theory of graphic design very easy, but without dumming it down, and the basics are covered in an excellent way.
3 von 3 Kunden fanden die folgende Rezension hilfreich
A Beautifully-designed and Well-written Handbook for More Effective Visual Communication 24. Februar 2014
Von Todd Cherches - BigBlueGumball - Veröffentlicht auf Amazon.com
Format: Taschenbuch
WSINYE is a terrific handbook and reference guide for designers, as well as a wonderful introduction to design for non-designers. Covering everything you need to know from the fundamentals of design thinking to the basics of layout, typography, color, and so much more, this book is an incredibly valuable resource that I refer back to time and time again. For someone like myself who has no formal design training, this aesthetically appealing and highly engaging work opened my eyes to a whole new world of possibilities, and enables me to make more informed and creative design-related decisions in all aspects of my work.
2 von 2 Kunden fanden die folgende Rezension hilfreich
The Most Wonderful Guide for Designers 31. Oktober 2014
Von Amazing - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
After skimming through “White Space Is Not Your Enemy” by Rebecca Hagen and Kim Golombisky, I have found that this book is best used as a reference manual for timely and helpful advice, that can sometimes be read in one’s spare time to achieve a deeper understanding of the referenced material. Although the book does list itself as a beginner’s guide, to me it seems to be meant more for serious designers with some prior experience in the design field because only students of this caliber and connection would be able to properly apply these techniques to meaningful pursuits.

The book lists the proper procedures for every chunk of design as a whole, in the proper order that the chunks should be learned. Starting with an explanation of what design actually is, the book leads readers through detailed explanations and examples of brainstorming, research, layout, layout sins, all the way up through storyboarding, web design, and print.

The format of each chapter makes it easy for readers to understand the information conveyed, and the typography communicates the information in the least-strenuous format for the eye, which speeds up rate of comprehension and increases the ease of reading. The lists of important information are concise and specific, elaborated on later in great detail alongside pictured examples and helpful captions. The images in this book provide comfortable breaks from the well-spaced reading.

Even when I simply flip through the pages, my eye is greeted by pleasing visuals and comfortable reading space that capture my attention. I have had an easier time reading this class-required book than most others that I have been assigned to read. Over the years, a few of them have quite literally put me to sleep in multiple instances, no matter what way or position I read them in. I find that this is likely due to the poor, typographic layout coalesced from too many columns, minuscule type, congested margins, pages overstuffed with type, bland wording on the subject, and a lack of visual breaks from the reading.

In terms of effectiveness of communication, this book has convinced me it is worth a read. In terms of interest generated through text, I am also sold on the friendly, but professional tone the text communicates while teaching. Whether you are a visual or textual learner, the book should satisfy both, and help make you a better designer in the process.
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