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What's This India Business?: Offshoring, Outsourcing and the Global Services Revolution (Englisch) Gebundene Ausgabe – 11. März 2004

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In "What's this India Business?" Paul Davies reveals the secrets you need to take full advantage of the competitive edge that India can give your company. A major global services revolution is happening, and India is at the forefront. As India becomes the fourth largest economy in the world, it is progressing from being an international IT power house to the world's back office provider for the twenty first century. "What's This India Business?" shows you how to take advantage of the edge India can give your company, and shows how to transform your business responsibly and effectively. Everyone is familiar with call centres located in Bangalore or Delhi, but human resources, internal accounting and legal processes are following. India, ahead of all other countries, will be the main service industry centre for the West. "What's This India Business?" contains proven strategies to enable your company to work effectively and confidently with Indian businesses.

It allows you to establish competitive advantage, surge ahead of market trends, build effective and sustainable new business models and unleash the flexibility, quality, and availability of Indian business people to the lasting benefit of your business and the international economy.

Über den Autor und weitere Mitwirkende

Paul Davies was Managing Director of Unisys India, responsible both for developing the business within the Indian domestic market and also for transferring IT development and significant business processes to India from the US and Europe. Over the years, Davies has had a successful career in the IT industry, developing a strong partnership with Microsoft and working on international marketing in Holland. Currently, he is Managing Director of Onshore Offshore Ltd, a consultancy providing initial advice through to implementation of offshore services, as well as advice and consultancy to Indian companies that wish to address the European and US markets more effectively.

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Die hilfreichsten Kundenrezensionen auf (beta) 11 Rezensionen
26 von 30 Kunden fanden die folgende Rezension hilfreich
The Inevitable Generates Passion 24. September 2004
Von Craig L. Howe - Veröffentlicht auf
Format: Gebundene Ausgabe
While I understand and am sympathetic to the passion the topic of outsourcing generates, there is no doubt in my mind it is here to stay.

I know from my personal experience, the cost savings are enormous. I also know from my personal experience, outsourcing adds complexity to a project. Paul Davies, an international businessman and consultant, has written a timely book addressing these issues. He offers valuable insight into the advantages and benefits of outsourcing and off-shoring projects to India. While acknowledging the substantial cost savings, he is not blind to the other side of the equation. Citing Gartner Group analysts, he acknowledges about half of all outsourcing projects fail.

Davies devotes the first part of his book to background on India as a country and as a worldwide services provider. He offers insight into the types of services U. S. and European businesses can take offshore and how to select the right business partner or supplier.

Next, he offers valuable insights into the Indian culture. These lessons will help the newcomer avoid many of the problems newcomers to Indian out-sourcing experience. Davies explores the mind and culture of the Indian people. He offers valuable insights into local concepts of time and working, dressing, eating, traveling and tipping.

Finally, he offers suggestions for successfully doing business in India. Davies offers suggestions on how to write a business plan, due diligence, navigating risks and negotiating and haggling. The early savings, he notes, are pale compared to the long-term benefits that will come from a long-term relationship.

This is a timely book on a controversial subject. I have personally lost work to out-sourcing; I have also out-sourced projects. While I prefer the old days, I am convinced they are done. The cost savings generated will not be ignored. They represent a major competitive advantage for business opting to take advantage of them. I agree with Davies that ultimately they will trigger new investment and more prosperity here at home.
18 von 20 Kunden fanden die folgende Rezension hilfreich
Read your reviews carefully 11. Mai 2005
Von lingvistika - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
Notice that almost all the negative reviews of this book do not actually review the book, but go off on a personal rant about something else. Davies' book is terrifically well-written and clear. The first section deals with the hard business aspects of outsourcing to India. The middle is an informative and very amusingly candid explanation of Indian culture and business manners that I would recommend to cultural trainers as well as to business people. The third portion of the book explains more business considerations. Contrary to what you might think from some of the non-review reviews, Davies does do a good job explaining what can go wrong when outsourcing corporate functions to India, and he encourages scepticism and close monitoring throughout the process. While he tells a lot of success stories, any alert person reading the book will also come away knowing that failure is possible and how it may be prevented. He does deal to some degree with the ethics of the whole issue, but from the point of view of someone who considers the whole outsourcing trend to be inevitable. I would highly recommend this to anyone interested in the issue of Indian outsourcing, even if, like me, you have no part in it.
10 von 11 Kunden fanden die folgende Rezension hilfreich
Complete with pungent anecdotes 18. Januar 2005
Von George F. Simons - Veröffentlicht auf
Format: Gebundene Ausgabe
This next decade will certainly see an extraordinary and painful reorganization of the social, cultural and economic orders, first because of the increasing free movement of labor across borders, and secondly, and much harder to manage, the free movement of work via telecommunications and information technology. Both create both new hopes and significant disruptions in the populations affected and the organizations that conduct them. Paul Davies, now MD of a consultancy for Onshore-Offshore, previously was responsible for transferring business processes to Unisys India. The fact that working for the Indian part of the organization is currently spoken of in Unisys in the USA as "joining the dark side" is a good indicator of the pain in this process.

What's This India Business? is about two things. Firstly, it unabashedly advocates offshoring as not only a given, but as a evolutionary inevitability for successful enterprises in the now and future global economy. Secondly, it is about India and its business culture, currently the outstanding example of the global trend to offshoring work in the service sector. As Davies puts it in his introduction, his book aims to help the reader "comprehend the scale of the change and what India can do for your business" and to help the reader be more on a par with the more extensive knowledge that his or her Indian counterpart is likely to have of Western business people and practices.

Davies starts with the basics of Indian economy, history and geography, what the business traveler can expect to find there. He follows this with a picture of the educational level of the people he or she will deal with. This is followed by a "primer of offshoring," spelling out which business functions are suitable for offshoring and how one can to do this as safely as possible. Given the high failure rate of outsourcing projects, this is much needed advice.

The focus then turns to India's role in the services revolution and the advantages which widespread English language competence and engineering education have given it in the IT marketplace. He answers questions about how one should approach this resource, align objectives, and structure relationships to do business together.

The second part of the book is a well-focused cultural briefing that concerns itself with what the eager entrepreneur is faced with having set foot in India. Like one who learns a foreign language to the point of being able to share humor and take pleasure in foreign company, Davies has learned to enjoy the differences and convert irritation into delight. Insights are shored by pungent anecdotes largely from the author's first-hand experiences.

That being said, whatever the author's personal successes in navigating the Indian business environment-and they appear considerable-this section tends to drift into imperially British wit, full of off-the-cuff judgments at the expense of Indian culture. While Brits may snigger at and lampoon the things that don't work or work for them in Indian culture, this is at the expense of the host culture, and appears arrogant and somewhat off-putting to this reader. One only has to think of Peter Mayle whose Year In Provence and subsequent books regale British tourists and attract settlers with while leaving a trail of resentiment locally.

Once surviving on the ground in India, it is decision time. A solid cost-benefit analysis is needed and Davies stimulates the process of preparing a business plan that fits this new environment and the particular risks it brings to the business arrangement.

Chapter 12 carefully explores the rhythm of Indian style negotiation and provides valuable insights both into the processes one may encounter and into the need to control ones impulses when entering into the local rhythm of give and take. This negotiation does not end with the decision to hire or partner with an Indian firm. The following chapters are about how to manage in order to get the results you need from the arrangement, and how to leverage the advantages your Indian collaborators can bring to you, even opening doors in the Indian market itself.

Most of us have already been consciously or unconsciously impacted by the services we receive from offshore agents of the many companies we deal with. Recently I had the occasion to ask for customer service for a crisis with my laptop software while I was working in Europe. Idled by the situation, I waited for the better part of the business day be able to connect the supplier during their posted Silicon Valley office hours-8:00AM to 6:00PM PST, only to speak to a Mumbai technical support professional on night shift. Not only did the US company try to dissimulate its offshoring activity, but it could have easily have offered better service hours to their customers given their multiple service locations.

In a final chapter on "Corporate Social Responsibility" Davies identifies some of the public relations risks and a few of ethical dimensions that offshoring is bringing about both in the home workforce as well as in the society of the offshore workforce. There are some suggestions but few solutions to the disturbing social disruptions that are now beginning to surface.

Perhaps the directness of What's This India Business? will serve not only as a handbook to offshoring to India, but as a wake-up call to reflective readers to the fact that few practical suggestions are being offered to help us cope with the social impact of what seems to the new economic offshoring imperative for Western enterprises. The energy of the new economic giants, India and China, will not be repressed. We all need better theories for managing our human planet than the worn version of Darwinian selection that seems to be capital's anachronistic mode of thinking.
11 von 15 Kunden fanden die folgende Rezension hilfreich
Highly Recommended! 4. August 2004
Von Rolf Dobelli - Veröffentlicht auf
Format: Gebundene Ausgabe
Paul Davies offers a very thoughtful, useful and interesting look at how to outsource overseas. Davies taught for nine years and has a Ph.D. in English focused on the novels of George Eliot. He also served as Managing Director of Unisys in India. The book reflects his varied expertise and idiosyncrasies. Both his left and right brains are well developed, and the competition between the two plays out in the pages of his book. At times it reads like a management consultant's manual on the growing practice of "offshoring." At other times, it reads like a very perceptive travel book that guides executives on what to expect when they encounter the culture shock of India. The effect is not disjointed, however, and this volume would be valuable for any firm considering an offshore effort in India and, probably, in other countries as well. Because Davies gives you a good overview of what you will encounter when you outsource, as well as practical business advice. We highly recommend his book for those who are considering moving aspects of their businesses overseas, especially to India.
Concise summary and review 14. Mai 2014
Von Andy K - Veröffentlicht auf
Format: Gebundene Ausgabe
Paul Davies' book has three bits. He starts with an excellent clear overview of the Indian economy, continues with an fine personal insight into the day to day life of a foreign businessman in India, and concludes with a superb business report on how to manage a business in India.

I found the start bit dull but essential and helpful because it is clear and direct general information on India. The cogent contrast of India with China was especially instructive and worth the price of the book.

I found the middle bit delightful and easy to read because Paul Davies is a charming Englishman and his subject is fascinating (the kind of man you would buy gins and tonic just to hear him tell stories about India).

And I found the concluding bit difficult to read but of extraordinarily high value. Paul Davies is the perfect author, because his socially sophisticated, articulate British English can tells subtleties of Indian manners without actually oversimplifying the complexity and ambiguity involved. Contrary to the opinion of one low star review, the author never condescends to his subject.

Also contrary to the one star reviews, this is not a book about the politics of outsourcing and globalism, so there is no point in criticising it for not being what the reviewers want it to be. But the book does conclude with sensitive and diplomatic and helpful tips on how a businessperson can handle the ethical question with the media, workers, unions, and general public.

Essential reading for anyone - not just big businesses - intending to do business with India.
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