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I felt the non-fiction format allowed him to be more explicit about his ideas than in his novels. He uses a lot of examples from his seminars to illustrate key learning points, which I thought was helpful to illustrate the learning process he recommends his readers go through. I didn't get the impression he was simply trying to sell more seminar tickets.
Since I read this shortly after reading The Goal, I felt I learned a great deal about the Theory of Constraints and its background. He elaborates on many of these concepts in later books, so you probably won't learn much more here if you have read many of his other books. I would still recommend reading this book just to get a more complete picture of the strengths and especially the pitfalls of the Theory of Constraints.
If you hunger for more, there are plenty of pitches for various seminars on Socratic teaching and cloud evaporation, conducted by the local branch of the Goldratt Institute (with a handy listing of these branches located in the book).
The Goal was helpful and well done. The successor is not worthy.
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