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What the Plus! Google+ for the Rest of Us (English Edition)

What the Plus! Google+ for the Rest of Us (English Edition) [Kindle Edition]

Guy Kawasaki
3.8 von 5 Sternen  Alle Rezensionen anzeigen (4 Kundenrezensionen)

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You are ninety minutes away from mastering Google+. That's all it takes. But don't take Guy's word for it. Here's what three experts have to say about What the Plus! Google+ for the Rest of Us:

"We didn't expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!" Vic Gundotra, Senior Vice-President, Social, Google

"What The Plus is the G+ motherlode! Guy's book will make you fall madly in love with Google+ and never look back!" Mari Smith, author The New Relationship Marketing and coauthor Facebook Marketing: An Hour A Day

"People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network." Robert Scoble, Rackspace videoblogger

Über den Autor und weitere Mitwirkende

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way. Attract


  • Format: Kindle Edition
  • Dateigröße: 3994 KB
  • Seitenzahl der Print-Ausgabe: 208 Seiten
  • Gleichzeitige Verwendung von Geräten: Keine Einschränkung
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B007HD7HT0
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Durchschnittliche Kundenbewertung: 3.8 von 5 Sternen  Alle Rezensionen anzeigen (4 Kundenrezensionen)
  • Amazon Bestseller-Rang: #60.398 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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3.8 von 5 Sternen
Die hilfreichsten Kundenrezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Kindle Edition|Verifizierter Kauf
Ich habe mir die eBook Variante des Buches um 2,50 heruntergeladen.

Es war zu dieser Zeit das erste Nachschlagewerk auf Englisch. Der Autor ist sehr bekannt aus seinen zahlreichen Auftritten in den sozialen Medien und bringt seine Leidenschaft zum neuen G+ Netzwerk mitein.

Er beschreibt darin die einzelnen Schritte zur Erstellung eines persönlichen Profils, Netzwerkaufbau und allen dienlichen Funktionen sowie die Unterschiede zu Facebook, dem Mitbewerber. Er gibt viele persönliche Erfahrungen im Umgang mit den Leuten auf G+ wieder. Es ist ein nettes Einsteigerbuch. Ich habe mir ein wenig mehr erwartet, aber nach dem ich selbst täglich in zahlreichen Medien unterwegs bin, sind meine Anforderungen höher.
Für Einsteiger, die gerne auf Englisch, das Netzwerk kennen lernen ist es durchaus geeignet.

Wenn man ein Praxisbuch zur unterneherischen Nutzung sucht ist man beim Data Becker Verlag besser aufgehoben.

Dazu empfehle ich das G+ Buch von Inga Palme und Tina Gallianaro Webselling - Google+ für Unternehmen erfolgreich einsetzen
War diese Rezension für Sie hilfreich?
1 von 1 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen very much a book for beginners 28. Dezember 2013
Format:Kindle Edition|Verifizierter Kauf
I was expecting more insight into G+ and where it is heading but it is ok for a start into G+
War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen a great and inspiring read 18. Juli 2013
Format:Kindle Edition|Verifizierter Kauf
i wish i had started earlier to read this book and that i would have used google+ more often since i started my digital presence there (mid 2011 -- i was not convinced). anyway, after i've been reading this book that will change radically. guy kawasaki did a fabolous job by evangelising me and i will follow his trail. go out, read that book and at least start using google+. it seems worth it. (of course it was not just the book that made me think so, it was the experience after testing what guy was telling in the book. awful. gorgeous. great.) thanks.
War diese Rezension für Sie hilfreich?
0 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Gute Lieferung 28. März 2013
Format:Kindle Edition|Verifizierter Kauf
Gute Lieferung und schnelle Abwicklung. Kaufe gerne wieder.
Vielen Dank von mir. Werde mich demnächst gerne wieder bei ihnen melden.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf (beta) 4.5 von 5 Sternen  192 Rezensionen
31 von 32 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The Google+ guide you've been looking for! 7. März 2012
Von Peg Fitzpatrick - Veröffentlicht auf
Format:Kindle Edition
Being a huge Twitter fan, I was reluctant to spend much time on Google+, one thing brought me there and that was Guy Kawasaki's passion for it. In this book, you will learn all the tips and tricks to be a social media whiz in no time from the master of Google+ himself. Interspersed between Guy's practical advice for all social media, not just Google+, are the unknown secrets of Google+ circles, streams, and much more. This is truly a handbook for Google+ but offers much more than a dry list of how to's.

I highly recommend this book for anyone starting out in social media or new to Google+. Or anyone who would like to read an interesting and informative book. And really, how can you beat that price for world-class advice. Seriously. Just buy it.
20 von 20 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Easy, entertaining, empowering 7. März 2012
Von Marylene Delbourg-Delphis - Veröffentlicht auf
Format:Kindle Edition
What the plus -- or what makes Google+ so special? It's what you like about Facebook and Twitter without their limitations. It's the ability to categorize your relationships and define your circles from the get-go. It's the ability to immediately identify people who share your passions or see the ripple effects of what you post. It's video-conferencing made easy, and so much more! Google+ offers both the personal social media experience and its communal dimension. So start today. And start with Guy Kawasaki. This book is more than a tutorial: Guy recounts his own experience candidly, helps you gain familiarity with Google+ and makes it work for you by contagion -- and he transforms "the rest of us" into power users: That's enchantment!
14 von 14 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen truly for the rest of us 7. März 2012
Von Jose Hanchi - Veröffentlicht auf
Format:Kindle Edition
Google+ is still fairly new and this book will guide you through the features
but more importantly Guy's contribution is on the philosophy of Google+ as it
applies to you and this is worth a read in itself.
The humor, perspectives, and guest chapters make it a truly enjoyable read.
If you like to get the big picture of things this is a must read.
9 von 9 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Everything You Need to Know About Google+ 12. März 2012
Von Bruna Martinuzzi - Veröffentlicht auf
Format:Kindle Edition
If you are not one of the early adopters of Google+ and are sitting on the sidelines, as I was, wondering if this is going to be yet another time sink, this book will remove any uncertainties from its very first pages.

The book starts with a concise explanation of how Google+, Facebook and Twitter compare and provides a simple way to decide on whether or not you need Google+. It will lift the fog on what Facebook is for, what Twitter is for and what Google+ is for.

If you decide Google+ is for you (and I suspect most people will, if not now, at some point,) Guy Kawasaki will then take you by the hand and walk you through how to get started. He will explain a lot of the terminology so that you can feel right at home and save countless hours trying to figure out what everything means.

You will find out about things like "Compiled Shared Circles" (thematic shared circles that allow you to benefit from others' research in a field that might be of interest to you.)

You learn how to master circles and streams, the do's and don'ts and some important information for privacy/security.

You'll know how to increase the quality of your stream with "what's hot" and "hash tag" features.

One section of the book I particularly liked is "How to Make an Enchanting Profile" which is so crucial for that first impression where people make snap judgments on whether they should pay attention to your postings (e.g. your tagline, you avatar, your scrapbook.) I now know I have to do a major rewrite of my profile!

There is also sound advice on being trustworthy and a good citizen of the online community. So many other useful sections: how to comment, share posts, where to cherry pick interesting stuff to post, how to optimize for social search, how to attract more followers, what hangouts are, (if you are promoting something, you ought to check this feature.)

Another interesting and useful section is what to do if you are followed by Schmexperts, Bigots, Idiots (people who share spam) etc.

If you are a woman concerned about being circled by strangers, you should read Lynette Young's excellent essay on Chapter 11+. (The + is not a typo - there are two chapter 11.) Lynette is the creator and curator of Women of Google+.

From the book, I also made a note of Google+ shortcuts.

You'll also discover how to optimize your posts for search engines, how to cross-post and how to use Google+ from mobile devices.

The book is clearly laid-out, easy to read, with beautiful color photos and screen shots to help you see what Kawasaki is explaining. This is a timely book and a bargain at $2.99!
4 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen if you are looking for a decent, quick, jargon free, smartly written introduction to google+ that you will keep handy as you use 18. März 2012
Von Arin Basu - Veröffentlicht auf
Format:Kindle Edition
I read this book cover to cover; I think he covers all topics related to Google+ very well. He starts with how to access google plus, getting an account, and then navigating various aspects of it, and includes a nice chapter on photo management and hangout management.

Guy Kawasaki writes well; this book is written in a fast paced lucid style, with very little jargon and extremely easy to follow. If you have never used Google+ before and are getting used to it, I'd say this should be the first book you should read. There are other manuals on Google+, including one from O'Reilly Press on their missing manual series, but this one is easier to follow and is very quickly gets to the nitty gritty of the book.

That said, there are a few areas where the book could be improved: (1) it does very little justice to the several shortcuts that are available for Google+ (pressing the "/" key can bring you up to the horizontal dark bar, for instance), and others that are not covered. These I hope will be covered in the next edition. It also does not give you a lot of tables and cheat sheets to navigate. Finally, Guy Kawasaki is a genius in his follower management and presentation of ideas. He has not provided much insights about those issues in this book.

In summary, if you are looking for a decent, quick, jargon free, smartly written introduction to google+ that you will keep handy as you use Google+, this is definitely the book you should buy.

Disclaimer: "I have no affiliation whatsoever with Guy Kawasaki, and I do not gain anything in any way if you decide to buy the book. It is a completely neutral review and I do not have any conflict of interest"
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