It's usually a good sign when picking up a collection of essays to find that they have been previously published in some noted periodical such as The New Yorker or Harper's or in this case (with one exception) from The New York Times Magazine. Gleick's focus in these thirty highly polished essays is information and especially the Internet and how the Internet and related technology are changing our lives. There is a personal, and an "I lived it" quality to the writing that I found engaging.
Author of the challenging Chaos and the very long and adoring Genius about physicist Richard Feynman and the more recent Faster, here Gleick gives us short and easy to appreciate recollections of the communications revolution. His observations are trenchant, mildly apocalyptic and/or gee-whizzed, amusing and very well expressed. Having good editors is something Gleick says he has been blessed with, and in these pieces it shows. This attractive book is simply a pleasure to read.
The first piece is from 1992 about the bugs in software, in particular those in Microsoft's Word for Windows; and I want to tell you even though (or especially because) I use WordPerfect, I identified. I felt the aggravation. Gleick notes that software is unlike any other product in its complexity, an observation that no doubt pleases Microsoft's software engineers. However, he reports that Microsoft, unable to cope with the bugs munching on their code and unable or unwilling to excise them, came to an accommodation with the world by declaring that "It's not a bug--it's a feature," while compiling an in-company list of known bugs dubbed, "Won't Fix."
And then, I guess, had lunch.
My favorite essay in the collection is the one entitled "The End of Cash" beginning on page 143 in which Gleick notes among other things that issuers of digital cash cards expect to "profit generally from lost cards." He adds that "telephone companies and transit systems already figure gains ranging from 1 percent to a phenomenal 10 percent." (p. 152) This is an example of privatized "escheatment," an aptly named phenomenon in which governments have traditionally benefitted from lost coins and paper money, or people dying without heirs. Gleick reports that billions of pennies "simply vanish from the economy each year" which he cites as a "hidden cost of money." (pp. 157-158) But credit cards too have their hidden costs. They amount to a tax on those who do not use credit cards (basically the poor) because "the credit card companies have mostly succeeded in forbidding merchants to offer discounts for cash purchases." (So everybody buying the product shares the credit card transaction costs.)
Gleick also looks into the changes that a cashless society will bring, noting what kinds of crime will no longer be worth doing (e.g., kidnaping for ransom, armed robbery.) He reflects on the phenomenon of "float" in which digital money can be used by financial institutions to earn interest for themselves. Gleick observes that holders of the Yankee dollar at home and world wide (think of the large safe-deposit drawers of Arabian sheiks) are actually lending "their wealth to the United States, interest free, just as holders of American Express traveler's checks lend their money to American Express." (p. 153)
I also liked the essays on advertising ("Who Owns Your Attention") and on the growing lack of privacy ("Big Brother Is Us") and on the awesome power of Microsoft ("Making Microsoft Save for Capitalism"). There are lesser essays on political websites... web browsing ("Here Comes the Spider") and software contracts between vendor and user ("Click OK to Agree"), etc. Finally Gleick notes that we are "Inescapably Connected" and gives on page 299 a weird but telling example of how we are being transformed. We are not yet "neurons in the new world brain," he observes, yet we have gotten so much in the habit of knowing things, or at least being able to find them out that "You get a twitchy feeling that you ought to push a button and pop up the answer."
I've felt that, and soon a connecting chip may be inside my brain that really does do something like twitch as my synapses are activated by the World Wide Web.