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Produktbeschreibungen
Kurzbeschreibung
This is the 25th anniversary edition of the creativity classic by Dr. Roger von Oech.
Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.
Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world.
Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
Synopsis
Over the years, A WHACK ON THE SIDE OF THE HEAD has been praised by business people, educators, scientists, homemakers, artists, youth leaders, and many more. The book has been stimulating creativity in millions of readers, translated into eleven languages, and used in seminars around the world. Now Roger von Oech's fully illustrated and updated volume is filled with even more provocative puzzles, anecdotes, exercises, metaphors, cartoons, questions, quotations, stories, and tips designed to systematically break through your mental blocks and unlock your mind for creative thinking. This new edition will attract an entire new generation of readers with updated and mind-stretching material.
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Einleitungssatz
Exercise: In my seminars, I like to start the participants off with the following exercise. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Rückseite
Exercise: In my seminars, I like to start the participants off with the following exercise. Lesen Sie die erste Seite
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Kundenrezensionen
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1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
This book should be read in combination with A Kick in the Seat of the Pants...and preferably read first. Just a suggestion. Von Oech demonstrates in his thinking and in his writing the same principles he advocates so eloquently. In Whack, first published in 1983, he identifies ten "locks" which limit (if not preclude) creative thinking:
The Right Answer
That's Not Logical
Follow the Rules
Be Practical
Play Is Frivolous
That's Not My Area
Avoid Ambiguity
Don't Be Foolish
To Err Is Wrong
I'm Not Creative
How does each limit (if not preclude) creative thinking? How can each be "unlocked"? To what extent are these barriers interdependent? Von Oech devotes a separate chapter to each of the ten, answering these and other questions while providing various exercises in support of his explanations.
Whack will be immensely valuable to executives in any organization which needs a culture within which to generate and then nourish fresh ideas and new perspectives. The same is true of all self-employed people (especially independent consultants) whose customers or clients expect them to address the same need. Finally, I think that school, college, and university classroom teachers can devise all manner of appropriate applications of von Oech's ideas. When you listen to Richard Feyman's lectures on physics (now available on audio cassettes), you suspect that he has read all of von Oech's books. He probably didn't. Nonetheless, he and von Oech are kindred spirits.
In addition to von Oech's A Kick in the Seat of the Pants, there are other excellent books also worthy of your consideration. They include those written by Edward de Bono, Guy Claxton, Michael Michalko, and Joey Reiman.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
I think you will never be able to find a book like this, you're surely to be more creative with this book, Good Examples are included, not a theroretical approach but pratical, a really good book.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
I used "Whack" as required reading in a class I teach on creative thinking. It really opened up their minds. They asked a lot of good questions and created some wonderful projects.
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Die neuesten Kundenrezensionen
Now I'm More Creative
I loved the stories, exercises, and examples. My wife used this book at an off-site at work and brought it home. I'm glad she did. I've greatly benefitted from it!
Am 29. Juli 1999 veröffentlicht
What A Wonderfully Creative Book!
I love this book. It has opened up my creativity a greal deal. I especially liked the "Avoid Ambiguity" and "Be Practical" chapters. Lesen Sie weiter...
Am 18. Juli 1999 veröffentlicht
Disappointing
This is a disappointing revision of a classic book. Less than 30% had been revised. The reader is well advised to re-read the original. Lesen Sie weiter...
Am 8. Juli 1999 veröffentlicht
Sort of rehash
Sort of a rehash of the original book, which was excellent. I would have enjoye a more original treatment, instead of a simple update.
Am 8. Juli 1999 veröffentlicht
This book changed my life!!!
This book deserves 8 stars out of 5! My first encounter with this book came when my roommate gave it to me as a Christmas present. Lesen Sie weiter...
Am 16. Mai 1999 veröffentlicht
A definite must-read for anyone who wants to be creative!!!
This book transformed my thinking! It gave me the tools I need to be more creative. The illustrations are amazing. I gave "Whack" to all my friends for Christmas.
Am 21. Februar 1999 veröffentlicht
A Wonderful Creativity source! A Must Read!
This classic book provides a host of tips and techniques on how to be more creative. It's filled with stories, anecdotes, exercises and provocative illustrations that will... Lesen Sie weiter...
Am 11. Dezember 1998 veröffentlicht
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