Together with Peter Swirski's 'From Lowbrow to Nobrow' this is one of my favourite books on popular art, aka lowbrow, pop, junk, genre, and so on.
Jordan's focus is very much on the visual aspec ts of lowbrow art, an orientation which is only enhanced by the graphic design of the covers and the book itself. I was quite familiar with many of the artists represented in his book, so I was a little less than completely enthused.
One of the chief drawbacks of this very engaging book is the palpable lack of a more historical/analytical framework in which to situate lowbrow art. Another thing I would have loved to see is, especially since Swirski usefully traces it, a detailed treatment of nobrow culture and nobrow art which appears to have been around longer than most critics and commentators would have us believe. All in all, I give Matt Jordan a well deserved four stars, reserving the top score for the book which is really a companion rather than competition to his, From Lowbrow to Nobrow.