Anyone can throw up a Web page, but Web Design for Dummies
shows how to organise, illustrate and lay out Web sites that really work. The main themes are planning, colours and graphics, navigation and usability and optimising HTML code. The focus is on professional rather than personal Web sites, and the book is best suited to those who have already mastered basic Web concepts.
Divided into five parts, the book begins by explaining the Web design process, from assembling a team to planning and sketching out a Web site map. Part two is the core of the book, and covers the nitty-gritty of graphic design. Subjects include how to choose fonts, creating balanced layouts that draw the user to the most important elements, and smart use of colours. There is an explanation of bit map versus vector images, image transparency, slicing graphics, and how to use techniques like anti-aliasing and drop shadows. The third part puts the focus on navigation and usability, including a valuable chapter on testing. Part four peeks into the underlying HTML code, explaining how to control positioning and page margins and sets out the pros and cons of frames versus tables. Finally, there are four chapters of tips, on diverse topics ranging from how to add background music, to what to charge for your work. The bundled CD is disappointing, consisting mostly of product demos.
The strength of Web Design for Dummies is its designer's perspective, right down to the author's affection for the Apple Macintosh. This makes it ideal for techies who need to pick up some design expertise, or for print designers looking to move into Web design. The illustrations are clear and well chosen and the book benefits from the friendly, informal style typical of the Dummies series. --Tim Anderson
Get the inside secrets for great looking Web sites that keep customers coming back. Web Design For Dummies covers all the latest Web technologies and tools such as Dreamweaver, Flash, XML, and SMIL. Site design is crucial to attracting and keeping Web visitors to your site. Turn to this friendly guide to discover what makes an attractive Web site. Discover the traps to avoid in Web site design and the keys to a successful Web site.