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In many ways, the media messages in the respective countries mirrored each other. For example, both Japan and the US looked upon each other as simian others. That is to say, the Japanese portrayed Americans as large apes and we portrayed them as monkeys. Another aspect of the war-time propaganda that the book explores is how each side used the protection of their country's women from the rapacious enemy as cause to fight.
Many other examples of how we and our enemy de-humanized the other to make killing easier are presented throughout the text. The book includes many images of political cartoons and magazine covers that are shocking in their brutal stereotyping of the enemy. It is somewhat ironic that two countries which claimed to be so different from each other could make that claim in such similar ways.
If you are interested in the Pacific War or about how propaganda was used in either the US or Japan, I would highly recommend this book
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