As the title says, not only do ethnographers objectively research and write "about" cultures, in the process, they are also "writing Culture": that is, we constitute the cultural realities even as we attempt to describe them. Language is not a transparent window through which we describe an already existing reality. language "is the maker of this world" says Fisher. Understanding this, the ethnographer is confronted with writing and its importance in the ethnographic description and analysis of cultural worlds. Self-reflexivity in writing ethnography is central to the text. Who has the authority to write Others into being? How does my position as a gendered, racial, and class subject affect my "writing-up" of culture? These are just some of the questions posed by this text, with the added bonus of some possible answers as well. A must read for anyone on the verge of conducting ethnographic research. Also a great text for qualitative research courses concerned with issues of postmodernity and postcolonialism.