- Taschenbuch: 192 Seiten
- Verlag: Watson-Guptill; Auflage: Pbk. (1. April 2000)
- Sprache: Englisch
- ISBN-10: 0823056201
- ISBN-13: 978-0823056200
- Größe und/oder Gewicht: 21,1 x 1,3 x 27,7 cm
- Amazon Bestseller-Rang: Nr. 469.968 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Kurzbeschreibung
Now in a more affordable format for students, this stimulating hands-on course in creative thinking gets right down to specific design problems and offers viable solutions to them.
Nineteen challenging assignments and over one thousand pieces of solution art executed by the authors’ students are presented. Each visual problem shows the actual assignment sheet given to the students and includes an analysis of the problem’s underlying intent, addressing principles such as framal reference, negative-positive relationships, cropping techniques, and other important issues.
Nineteen challenging assignments and over one thousand pieces of solution art executed by the authors’ students are presented. Each visual problem shows the actual assignment sheet given to the students and includes an analysis of the problem’s underlying intent, addressing principles such as framal reference, negative-positive relationships, cropping techniques, and other important issues.
Synopsis
The process of visual communication runs throughout our daily lives, whether its as simple as a traffic light or as complex as sign language. Many people find learning the underlying principles of visual communication a very personal venture, though most graphic design and illustration teaching methods focus only on technical facility, ignoring the need for personal and innovative thought in visual communication. This text proposes that the repertoire of principles and techniques needed for effective visual communication cannot simply be taught, but must be developed through hands-on experience with broad-ranging visual problems. To this end, the book presents 19 challenging visual problem assignments and over 1000 pieces of solution art executed by the Wildes' students. Each problem shows the actual assignment sheet given to the students, along with detailed analysis of the problem's underlying intent and special notes that will be of particular interest to instructors. Specific design principles that are reinforced include framal references, negative-positive relationships and cropping techniques.The results give an idea of the solutions that can be achieved with this teaching approach.
In diesem Buch
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Einleitungssatz
i was shocked when I read through Richard and Judith Wilde's Visual Literacy. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
i was shocked when I read through Richard and Judith Wilde's Visual Literacy. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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18 Rezensionen
65 von 73 Kunden fanden die folgende Rezension hilfreich
Stop Searching: Visual Literacy is It.
22. März 2000
Format:Gebundene Ausgabe
I am launching a high school commercial art program in the fall of 2000 and, while doing research, stumbled upon "Visual Literacy." It stopped me dead in my tracks; the quest for a concise source of design principals, assignments, and assessments was over. I kept telling myself that it was too good to be true, you simply cannot find a resource that is so complete, comprehensible, and engaging. I chalked it up as a fluke and proceeded to continue my research. To resume the search was a waste of time, Visual Literacy was the total package. Two thumbs way up.
40 von 45 Kunden fanden die folgende Rezension hilfreich
Fascinating
24. Januar 2000
Format:Gebundene Ausgabe
I think this book is an extraordinary source for designers to expand not only the way they work but the way they find new and different solutions for problems.
Richard Wilde, takes you in to exciting exercises and techniques to free your potential, to relax and look for deeply introspectation, motivating your imagination to go beyond cliches.
The best way to describe this book will be quoting Albert Einstein: Imagination is more important than knowledge, knowledge is limited, imagination encircles the world.
Richard Wilde, takes you in to exciting exercises and techniques to free your potential, to relax and look for deeply introspectation, motivating your imagination to go beyond cliches.
The best way to describe this book will be quoting Albert Einstein: Imagination is more important than knowledge, knowledge is limited, imagination encircles the world.
19 von 20 Kunden fanden die folgende Rezension hilfreich
It's a nice book in concept
19. Mai 2005
Format:Taschenbuch
Yes, it has some good exercises for students. However, it was not what I expected because they did not really explain concepts and graphic principles along the way. Also, it would have been better to label this a guidebook and for it to be spiral-bounded to add to its ease of use.
It only has a few exercises that are really good for a college-level class (a visual communications class).
It only has a few exercises that are really good for a college-level class (a visual communications class).
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