This masterpiece contains explanations of "magic" and illusions, displays of scientific charts, graphs, and maps as well as analysis of photographs and historical drawings. Tuft illustrates the need to present information in alternate formats taking in to account a variety of contexts and perspectives in which it will be consumed. Numerous examples, illustrations and descriptions are included which detail the importance and methods used to encode information in a pictorial medium, enabling an audience to identify critical relevant details of that which is depicted, including relative size, amount, scale, and time, whichever may be appropriate for a given subject. An interesting and well documented commentary is presented about the Space Shuttle tragedy, which illustrates just how important information design can be, and the dramatic effects, which may result down the line if not proper consideration is not given to such a basic issue.
The methods and subjects covered are applicable to a variety of media, and subject matter including, marketing and promotional materials, web design and information presentation, the presentation of scientific data, and general photography. No matter what your occupation or ambition, if it involves conveying information in a graphical format, this book will provide insight and examples that will help you get your point across more effectively, and enhance the end user experience.