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Viral Loop
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› Besuchen Sie die Seite von Adam L. Penenberg auf Amazon
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Produktbeschreibungen
Pressestimmen
"One of the most astounding things about the Web age is how the best advertising is often no advertising at all. Penenberg masterfully explains how this works with case studies of products that were designed to spread. Every product can use a dose of this technique; this is the book to get to learn how. Recommended!" -- Chris Anderson, bestselling author of The Long Tail and Free "In tight, engaging prose, Adam captures the essence of the ever-scaling power of the virus. It's not just for geeks any more." -- Seth Godin, author of Tribes "Penenberg has unlocked the secret to the most successful digital businesses. An indispensable read." -- Robert Safian, Editor-in-Chief, Fast Company
Kurzbeschreibung
Mit großer Klarsicht untersucht der Autor den Motor des rasant wachsenden Web 2.0 - den Viral Loop, die sich virusartig ausbreitende soziale Schlinge, die Facebook, Twitter, YouTube und andere auswerfen. Die Grundlage des Systems ist, dass der Nutzer nur etwas vom Produkt hat, wenn er es selbst verbreitet. Dieses Prinzip ist nicht neu: Man erinnere sich an die Tupperparties, die aus einfachen Hausfrauen ein Heer von engagierten Verkäuferinnen machten..
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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35 Rezensionen
11 von 12 Kunden fanden die folgende Rezension hilfreich
a powerful lesson for anyone working in the digital space
27. Oktober 2009
Format:Gebundene Ausgabe
Penenberg deftly explores the viral growth of businesses through a few historical stages. Tupperware is a good early example, but the book really takes off when he delves into the dawn of the web, a period the author has a tremendous grasp on. He knows this history and the people who shaped it as well as anyone, and brings to it a shrewd analysis that carries through to the more current examples. Unlike too many other books in the category, it is extremely well-reported.
For someone who grew up alongside the Internet, reading the book gave me a richer understanding of the developments that brought us to the current stage. It's impossible not to notice that without a Web there is no Mosaic there is no Netscape there is no IE there is no Google there is no Myspace, Flickr, Facebook, Twitter, there is no whatever's next. Every one of those businesses grew in a strikingly similar way. Which means that the next ones will as well; a powerful lesson for anyone working in the digital space.
Viral Loop is a rare business/tech book that looks back lucidly at the past, is astonishingly relevant to what is happening TODAY, and won't seem the least bit dated in the coming years--if anything, I bet it'll seem prescient.
For someone who grew up alongside the Internet, reading the book gave me a richer understanding of the developments that brought us to the current stage. It's impossible not to notice that without a Web there is no Mosaic there is no Netscape there is no IE there is no Google there is no Myspace, Flickr, Facebook, Twitter, there is no whatever's next. Every one of those businesses grew in a strikingly similar way. Which means that the next ones will as well; a powerful lesson for anyone working in the digital space.
Viral Loop is a rare business/tech book that looks back lucidly at the past, is astonishingly relevant to what is happening TODAY, and won't seem the least bit dated in the coming years--if anything, I bet it'll seem prescient.
21 von 26 Kunden fanden die folgende Rezension hilfreich
NO Insight...reads like business section of National Enquirer
5. Mai 2010
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
I'm an Internet entrepreneur and very keen to learn new insight into viral marketing. In short, I was very disappointed with this book. Contrary to the title of the book, this book offers NO insight what so ever on viral marketing. It offers neither an anchoring framework as in "The Long Tail" by Chris Anderson nor witty / penetrating analysis as in most articles in The Economist.
Without all the gossipy & anecdotal stories, this books will be 30 pages at max. Examples given (Hotmail, Ning) are so over done in terms of unnecessary contextual details (e.g. Ning's founder once dating Marc Andreassen, TMI on Hotmail and Microsoft negotiation) that I felt like reading a newly created business section from National Enquirer.
I still managed to read 2/3 of the book hoping for some insight and found none. If the book was titled "Viral Marketing Success Stories: Hidden Factoids", I would not have been disappointed but probably never bought it either.
Without all the gossipy & anecdotal stories, this books will be 30 pages at max. Examples given (Hotmail, Ning) are so over done in terms of unnecessary contextual details (e.g. Ning's founder once dating Marc Andreassen, TMI on Hotmail and Microsoft negotiation) that I felt like reading a newly created business section from National Enquirer.
I still managed to read 2/3 of the book hoping for some insight and found none. If the book was titled "Viral Marketing Success Stories: Hidden Factoids", I would not have been disappointed but probably never bought it either.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Who said business books have to be boring?
23. Oktober 2009
Format:Gebundene Ausgabe
As a marketing director who has been challenged to grow my business rapidly -- and in new distribution channels -- I found this book to be an excellent resource. Penenberg writes about some of the most spectacular success stories in business history, all of which grew incredibly fast by incorporating what he calls a "viral loop." As he puts it, companies such as Skype, Facebook, PayPal, and eBay, grew because their users spread their product for them -- with no need for a marketing budget!
But this book it's not just a bunch of boring case studies. Penenberg tells GREAT stories. Even if you aren't interested in marketing or business I bet you'd like this book. Viral Loop is challenging--it's not dumbed down by any means--yet it's really fun; it's informative but also entertaining. I defy you to read the prologue with the founders of HotorNot and not laugh out loud in spots. Who said business books have to be drab and
boring?
But this book it's not just a bunch of boring case studies. Penenberg tells GREAT stories. Even if you aren't interested in marketing or business I bet you'd like this book. Viral Loop is challenging--it's not dumbed down by any means--yet it's really fun; it's informative but also entertaining. I defy you to read the prologue with the founders of HotorNot and not laugh out loud in spots. Who said business books have to be drab and
boring?
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