oder
Loggen Sie sich ein, um 1-Click® einzuschalten.
oder
Mit kostenloser Probeteilnahme bei Amazon Prime. Melden Sie sich während des Bestellvorgangs an.
Jetzt eintauschen
und EUR 4,96 Gutschein erhalten
Eintausch
Alle Angebote
Möchten Sie verkaufen? Hier verkaufen
Der Artikel ist in folgender Variante leider nicht verfügbar
Keine Abbildung vorhanden für
Farbe:
Keine Abbildung vorhanden

 
Den Verlag informieren!
Ich möchte dieses Buch auf dem Kindle lesen.

Sie haben keinen Kindle? Hier kaufen oder eine gratis Kindle Lese-App herunterladen.

Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations [Englisch] [Taschenbuch]

Leandro Herrero

Preis: EUR 22,30 kostenlose Lieferung. Siehe Details.
  Alle Preisangaben inkl. MwSt.
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Nur noch 1 auf Lager (mehr ist unterwegs).
Verkauf und Versand durch Amazon. Geschenkverpackung verfügbar.
Lieferung bis Montag, 25. August: Wählen Sie an der Kasse Morning-Express. Siehe Details.

Weitere Ausgaben

Amazon-Preis Neu ab Gebraucht ab
Taschenbuch EUR 22,30  

Kurzbeschreibung

15. Juli 2008
Most conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process/system, people will change their behaviour . Changes need to come from the top and filter down . Big changes need big actions . Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent 'discoveries' across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of 'tipping points', creates lasting cultural change in organisations. Unlike conventional methods of change management, Viral Change(TM) is faster, far more effective, potentially more inclusive and certainly long lasting. Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership, who want to reshape their culture through the power of internal social networks and aim at greater organisational effectiveness in day-to-day organisational life (not just during change initiatives).

Wird oft zusammen gekauft

Viral Change: The Alternative to Slow, Painful and Unsuccessful Management of Change in Organisations + Homo Imitans: The Art of Social Infection: Viral Change in Action
Preis für beide: EUR 43,90

Die ausgewählten Artikel zusammen kaufen

Kunden, die diesen Artikel gekauft haben, kauften auch


Produktinformation


Mehr über den Autor

Entdecken Sie Bücher, lesen Sie über Autoren und mehr

Produktbeschreibungen

Synopsis

Most conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: . When we change the process/system, people will change their behaviour . Changes need to come from the top and filter down . Big changes need big actions . Cultural change is a painful, long-term process with no short-term results Viral Change(TM) provides a completely different framework for change. It is based on recent 'discoveries' across disciplines such as network and behavioural sciences. It shows how a combination of the right language and frame, a small set of non-negotiable behaviours (all spread by a small number of activists) and the creation of 'tipping points', creates lasting cultural change in organisations. Unlike conventional methods of change management, Viral Change(TM) is faster, far more effective, potentially more inclusive and certainly long lasting.Since change is constantly present in any organisation, this book will appeal to people at different levels of management or leadership, who want to reshape their culture through the power of internal social networks and aim at greater organisational effectiveness in day-to-day organisational life (not just during change initiatives).

Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?


In diesem Buch (Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Hier reinlesen und suchen:

Eine digitale Version dieses Buchs im Kindle-Shop verkaufen

Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen. Weitere Informationen

Kundenrezensionen

Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Sterne
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.2 von 5 Sternen  6 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen It's almost in the "I couldn't put it down" category 9. Dezember 2009
Von Rodney Gray - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is a fantastic, easy-to-read paperback (written by a psychiatrist turned organisational consultant) for anyone interested in organisational change. It's almost in the "I couldn't put it down" category.

Like many HR practitioners, for decades I've wondered about how best to manage organisational change. None of the traditional processes work well.

I had been impressed by Malcolm Gladwell's "The Tipping Point - how little things can make a big difference" (Abacus, 2000) about social change and how changed behaviour can suddenly become the norm.

Viral Change marries Gladwell's tipping point concepts (especially "The Law of the Few") to viral communication (as espoused by Dr TJ Larkin - see Communicating Big Change Using Small Communication at [...]).

Viral Change is also reminiscent of "Roses and Rust: redefining the essence of leadership in a new age" by Australians David Clancy and Robert Webber (Business & Professional Publishing, 1995). They argued that organisations were like gardens to be tended rather than Meccano sets that could be assembled and dissembled at will. Herrero says the structural "plumbing" approach does not work in the highly networked social environments of today.

Rather that the traditional "big issues, big initiatives, big sets of actions + all management levels + massive communication and training = change (initiative)" Herrero recommends Viral Change. This involves using "small sets of behaviours + small number of people + internal networks of influence = fast sustainable change". You don't even need all the top executives on board to achieve effective change this way.

The book starts with 15 "change management assumptions" which are progressively more or less debunked. These include "big change requires big actions; only change at the top can ensure change within the organisation; and people are resistant to change". A key concept is that we should focus on changes to everyday behaviour rather than culture change as happens in traditional approaches. Small changes in behaviour will change the culture.

There are 15 chapters over 387 pages. The main arguments are presented in four sections: Language, frames and conversations; new behaviours; tipping points; rules and rituals ("cultures"). There are countless lists and many diagrams and flowcharts. The result is a "how to do it" approach that is both radical and workable.

You can get a feel for what the book is about by going to [...] where there are lots of materials including presentations.

Viral Change is self-published. Despite being a second edition it needs a professional edit and justifies printing using proportional spacing. Nevertheless, it is strongly recommended for experienced practitioners who wish to understand how to best manage change in organisations. Don't attempt a change program without a careful read of this one. It will cause you to think hard, but you'll enjoy doing it.
2 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Theoretic but also pragmatic 18. Januar 2009
Von Che Broekman - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Herrero's work offers a define alternative to the big bang org change approach, but he does tend to make it easier than it looks. I think I will need to read it a couple of times before I would attempt it in a real organizational change environment.

The book is a bit repetitive and could have been written with perhaps a 100 less pages. Also, those areas where the processes to be applied are a bit too brief.

Despite these short comings, the book is an excellent resource for managers or consultants wanting to drive change. The idea (applying VC) just needs to get some runs on the board to achieve an appropriate level of professional believability
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen An extraordinary book on HOW to effect sustainable change 9. Februar 2013
Von divadesigner - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I found this book to provide a great deal of simplicity on the far side of complexity!

We use this book as one of the text books for our certification course in Practicing Perfection. It is typically cited as the favorite read by our participants.
4.0 von 5 Sternen Change Practitioners Should Take Notice 13. August 2014
Von Bill Wiersma - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
As someone involved in change, I found this book to be quite useful. Herrero takes on several sacred cows involving the 'change business' and I believe successfully makes his case. Earlier reviews get into the things that make Herrero's approach different, so I won't repeat those here. I found the book a little on the academic side. Plus, it's too long. I would have liked to have heard more war stories from Herrero's experience in the trenches using Viral Change. His examples were fine but they didn't seem to have the specificity that would normally come from a practitioner with his experience. Herrero advances a big idea (an important one). Those involved in change efforts will be well served by understanding Herrero's point-of-view.

Bill Wiersma, Author--The Power of Professionalism
2.0 von 5 Sternen A very long PowerPoint pitch 9. Dezember 2013
Von Ben Whitmer - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
too much cheerleading and corporate-speak for me. It was like listening to a vendor pitch to a room full of middle managers. The idea has value; I fled the presentation style.
Waren diese Rezensionen hilfreich?   Wir wollen von Ihnen hören.

Kunden diskutieren

Das Forum zu diesem Produkt
Diskussion Antworten Jüngster Beitrag
Noch keine Diskussionen

Fragen stellen, Meinungen austauschen, Einblicke gewinnen
Neue Diskussion starten
Thema:
Erster Beitrag:
Eingabe des Log-ins
 

Kundendiskussionen durchsuchen
Alle Amazon-Diskussionen durchsuchen
   


Ähnliche Artikel finden


Ihr Kommentar