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Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles (Plume) [Englisch] [Taschenbuch]

Frank Rowsome
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Produktinformation

  • Taschenbuch: 128 Seiten
  • Verlag: Plume; Auflage: Reissue (1. September 1979)
  • Sprache: Englisch
  • ISBN-10: 0452267625
  • ISBN-13: 978-0452267626
  • Größe und/oder Gewicht: 20,4 x 12,7 x 1 cm
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (4 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 487.074 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Produktbeschreibungen

Rowsome Frank : Verse by the Side of the Road The story of the Burma-Shave signs and jingles. All 600 of the roadside rhymes are indexed. Full description

In diesem Buch (Mehr dazu)
Einleitungssatz
LIKE SO MUCH ELSE, the cars too were different in those days. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Rückseite
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Kundenrezensionen

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4.5 von 5 Sternen
4.5 von 5 Sternen
Die hilfreichsten Kundenrezensionen
5.0 von 5 Sternen Best of nostalgia 5. März 1999
Von Ein Kunde
Format:Taschenbuch
I read this book twenty odd years ago, and I loved it. It brought back such fond childhood memories of my days on the farm in Belsano, PA, where a set of the signs stood soldier-like in the lower field of my grandad's farm. I heard from the grown-ups that someone paid him to put them there, and money was scarce in those days.
I was always intrigued by those signs, so when I saw the book advertised for the first time, it was a must-have for me. I cherished owning a complete set of the verses, most of which I'd never seen.
The book is well-written in that it has a lot of historical fact, loads of humor, and the story-telling holds your interest to the last page. One of those "can't put it down" types.
Somewhere in my travels, I've lost my copy and have mourned it's loss. Thanks to Internet, I will once again have my own cherished copy of "Verse by the Side of the Road."
War diese Rezension für Sie hilfreich?
4.0 von 5 Sternen delightful book - brings back a flood of memories 2. Dezember 1997
Format:Taschenbuch
This book tells the story behind those great and now gone Burma-Shave signs that so many of us remember seeing along the highways from the late 1920's to the early 1960's. When we were kids we read the signs but now it is fun to learn some of the events that took place "behind the scenes". Included in the back of the book are all the verses that were used and listed by years. A great gift!
War diese Rezension für Sie hilfreich?
Von Ein Kunde
Format:Taschenbuch
Being raised in the midwest, and traveling through Minnesota, Iowa, Wisconsin where they seemed to be on the roadside every 20 miles, our family used to read them and then one of us would have to try to come up withour own. We came up with some good ones of our own. I recommend this book to anyone who traveled and enjoyed these pieces of Americana.
War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen A must for old car buffs! 18. September 1998
Format:Taschenbuch
If you currently own a car built before 1965, there's a pretty good chance you remember driving past those wonderful Burma Shave signs.
How delightful those signs were as we went on Sunday drives with Mom and Dad. Here is not only the complete history of the company but also ALL of the rhymes.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.7 von 5 Sternen  45 Rezensionen
34 von 34 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Captivating story of one of advertising's greatest triumphs 4. August 2000
Von hyperbolium - Veröffentlicht auf Amazon.com
Format:Taschenbuch
With the low-brow humor of "whazzzzzup" and high-speed editing of MTV-style ads dominating the landscape, it's almost hard to imagine how memorable the quaint multi-sign Burma-Shave ads were. The combination of clever verse and brilliant exposition -- stretching along the wide-open road until the punch line could be delivered -- is unlike any other ad delivery in history.
Author Frank Rowsome, Jr. tells the story of the campaign's creation and life, and provides a listing of all signs from the first in1927 ("Shave the modern way / No Brush / No Lather / No Rub-in / Big Tube 35-c Drug Stores / Burma Shave") through their last in 1963 ("Our Fortune / Is Your / Shaven Face / It's Our Best / Advertising Space / Burma-Shave"). In between is an amazingly clever collection of poems, including contest winners, shorter signs for smaller displays, spin-off tooth powder and lotion jingles, and regional ads.
Great reading for those remembering the signs as well as those who just want to get a smile from some great advertising - one of the USA's most underappreciated art forms.
29 von 30 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Best of nostalgia 5. März 1999
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I read this book twenty odd years ago, and I loved it. It brought back such fond childhood memories of my days on the farm in Belsano, PA, where a set of the signs stood soldier-like in the lower field of my grandad's farm. I heard from the grown-ups that someone paid him to put them there, and money was scarce in those days.
I was always intrigued by those signs, so when I saw the book advertised for the first time, it was a must-have for me. I cherished owning a complete set of the verses, most of which I'd never seen.
The book is well-written in that it has a lot of historical fact, loads of humor, and the story-telling holds your interest to the last page. One of those "can't put it down" types.
Somewhere in my travels, I've lost my copy and have mourned it's loss. Thanks to Internet, I will once again have my own cherished copy of "Verse by the Side of the Road."
15 von 16 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A must for old car buffs! 18. September 1998
Von kniffler_pin@fwbnet.com - Veröffentlicht auf Amazon.com
Format:Taschenbuch
If you currently own a car built before 1965, there's a pretty good chance you remember driving past those wonderful Burma Shave signs.
How delightful those signs were as we went on Sunday drives with Mom and Dad. Here is not only the complete history of the company but also ALL of the rhymes.
8 von 10 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen I relived excellent memories of childhood travels in the car 4. Januar 1998
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Being raised in the midwest, and traveling through Minnesota, Iowa, Wisconsin where they seemed to be on the roadside every 20 miles, our family used to read them and then one of us would have to try to come up withour own. We came up with some good ones of our own. I recommend this book to anyone who traveled and enjoyed these pieces of Americana.
3 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Of all the ads / From my youth / The one I miss / Forsooth / Is / BURMA-SHAVE 27. Oktober 2013
Von R. M. Peterson - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Pretty wretched doggerel. But the sentiment is sincere. From the time I learned to read (about 1955) until the sets of signs by the side of the road were relegated to history and the Smithsonian, I kept a keen eye out for them on family car trips. They were far better than counting cows or VW Bugs and Beetles. Then the signs disappeared. I never really knew what happened to them until reading this book, THE VERSE BY THE SIDE OF THE ROAD.

In about seventy engaging and well-written pages, Frank Rowsome, Jr. tells the story of the Burma-Vita Company, its effort to develop a brushless shave cream, and then its novel and serendipitously successful marketing campaign - installing sets of six red-and-white signs along roadsides, the first five of which usually rhymed in some fashion and the last of which proclaimed BURMA-SHAVE. In their thirty-six years (1927 to 1963), the BURMA-SHAVE signs became a classic of Americana. Other advertisers aped the formula, but as the public drove past their last sign they invariably substituted "Burma-Shave" for the name of the imitator's product.

The story behind the product and the merchandising campaign is heart-warming: from its start as a family business; to Fidelia, the secretary who kept track of all the sign locations in America and all the leases with farmers and all the routes for the crews going around maintaining and rotating the signs; to the board of directors meetings to choose the next year's roster of slogans. One highlight is Arliss French, a manager of a supermarket who responded to the jingle "Free-Free / A Trip / To Mars / For 900 / Empty Jars" by collecting empty Burma-Shave jars from his customers and then presenting 900 of them to the Burma-Vita Company. For how the company humorously made good on its promise, you will have to read the book.

The last fifty pages of the book contain all of the texts or jingles for the Burma-Shave sign sets, by year, from 1927 to 1963. It's hard to pick an outright favorite, but this is one I recall from my boyhood: "Dinah Doesn't / Treat Him Right / But If He'd / Shave / Dyna-Mite! / BURMA-SHAVE."
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