- Taschenbuch: 245 Seiten
- Verlag: Univ of Missouri Pr; Auflage: Editio. (September 2009)
- Sprache: Englisch
- ISBN-10: 0826218776
- ISBN-13: 978-0826218773
- Größe und/oder Gewicht: 23,2 x 15,6 x 1,8 cm
- Amazon Bestseller-Rang: Nr. 307.894 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Pressestimmen
“Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices.”—Robert Giles
“Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon.”—Gilbert Cranberg
Praise for the first edition, a Choice Outstanding Academic Title:
“Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism.”—Choice
Kurzbeschreibung
Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. Now he has updated this groundbreaking volume, taking current declines in circulation and the number of dailies into consideration and offering a greater variety of ways to save journalism.
Meyer’s “influence model” is based on the premise that a newspaper’s main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. The model is supported by an abundance of empirical evidence, including statistical assessments of the quality and influence of the journalist’s product, as well as its effects on business success.
Meyer now applies this empirical evidence to recent developments, such as the impact of Craigslist and current trends in information technologies. New charts show how a surge in newsroom employment propped up readership in the 1980s, and data on the effects of newsroom desegregation are now included. Meyer’s most controversial suggestion, making certification available for reporters and editors, has been gaining ground. This new edition discusses several examples of certificate programs that are emerging in organizations both old and new.
Understanding the relationship between quality and profit probably will not save traditional newspapers, but Meyer argues that such knowledge can guide new media enterprises. He believes that we have the tools to sustain high-quality journalism and preserve its unique social functions, though in a transformed way.
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2 Rezensionen
6 von 6 Kunden fanden die folgende Rezension hilfreich
Promoting an 'influence' model, author Philip Meyer offers newspapers much sage advice for their modern survival
17. Oktober 2009
Format:Taschenbuch
Why read a newspaper when the internet has everything one wants and more? Now in a newly revised and updated second edition, "The Vanishing Newspaper: Saving Journalism in the Information Age" is a business model for newspapers who want to keep their business booming during a time where newspapers seem more and more like a relic of the past than a way to communicate the news. Promoting an 'influence' model, author Philip Meyer offers newspapers much sage advice for their modern survival. "The Vanishing Newspaper" is a very highly recommended read for those who run newspapers of any size, or those who are concerned with the future of print media.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Very Informative
13. Dezember 2011
Format:Kindle Edition|Von Amazon bestätigter Kauf
The Vanishing Newspaper provides a great overview on the newspaper industry's history and its probable future. It is written in an academic manner, with many charts and footnotes and lots of statistical analysis. The reading is heavy, but full of great information. I refuse to pay more than $10 for a Kindle book as a general rule, but I made an exception with the Vanishing Newspaper and I don't regret it. Still, this is a lot of money for something that you ultimately don't own. The content is worth 5 stars, but I can't give this purchase 5 stars because it is too expensive for an electronic book.
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