I eventually want to start my own apparel business, but I know the industry is rife with ethical abuse. Because of this, I want to run a business that does as little harm and as much good as possible. Until a few weeks ago, I was not sure how to bring that ideal to practical fruition. After receiving "Values-Driven Business" from someone who works for a socially responsible company, many of my questions were answered.
Why am I glad I read the book? Here are some attributes:
1) It is quick to read, enjoyable, and optimistic. No gloom and doom.
2) It is a fantastic overview of socially responsible business. This is NOT a deep, complicated analysis of the topic. It is simple enough for people who aren't sure where to start and need an introduction, yet has interesting, enlightening examples for someone already familiar with socially responsible business.
3) It is well organized. The authors go over five dimensions of values-driven businesses (some of which I had not considered): employees, suppliers, customers, community (local and global), and the environment. At the end of each section is a list of specific actions that one might consider incorporating into a business to create positive change.
4) The text goes beyond black and white binary opposition, and challenges assumptions about socially responsible businesses (e.g., they can't make a profit, they make inferior products, etc.).
5) Practical examples of values-driven companies comprise the backbone of the text. This shows the principles at work, and shows that two businesses can have different ways of incorporating values; there is not one "right" way to be socially responsible. Reading about all the different solutions people have devised to make a difference was my favorite part of the book!
I highly recommend this book as a concise introduction that is chock-full of inspiring examples of values-driven businesses in action. It will empower you to make abstract ideals a reality and it provides an excellent foundation for further inquiry!