Whether you’re a working professional, an aspiring filmmaker or the home/office paparazzi, the power of the medium—to inform, to entertain and to inspire—flows not from the camera but from the craft: the fine-tuning of a viewer’s perceptions. When you think of the camera as the viewer’s brain and yourself as a surgeon, you’re ahead of the game.
VIDEO RULES will dramatically shorten your learning curve, showing you how to:
COMPOSE IRRESISTIBLE IMAGES
HARNESS THE EMOTIONAL FORCE OF AUDIO
GET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES
PREPARE FOR A WAR ZONE (and live to tell the story)
GROW A BULLETPROOF CAREER
Veteran cameraman and producer Dave Lent distills forty years of know-how—shooting news, documentaries, sports, business and entertainment—into a set of simple, easy-to-grasp principles.
With passion, practice and VIDEO RULES as your guide, the stories you shoot will be the ones people remember .
“This book will make everybody want to shoot.”—Amy Marash, veteran news and documentary camerawoman