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Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design (Englisch) Gebundene Ausgabe – 1. Oktober 2003

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  • Gebundene Ausgabe: 216 Seiten
  • Verlag: Rockport Publishers (1. Oktober 2003)
  • Sprache: Englisch
  • ISBN-10: 1592530079
  • ISBN-13: 978-1592530076
  • Größe und/oder Gewicht: 2,5 x 2,5 x 2,5 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 277.810 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

Über den Autor und weitere Mitwirkende

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, "Universal Principles of Design," which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

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8 von 8 Kunden fanden die folgende Rezension hilfreich Von Andreas Schwankl am 19. März 2004
Format: Gebundene Ausgabe
At the momement my favorite train lecture. Most of the allday business language gets described in a very comfortable way. From the 80/20-Rule over Consistency and Performance Load to Wayfinding. 100 easy read- and understandable principles for the architect, the designer, the engineer and other professions that work on systems, structures, relations and communication. Not an theoretical approach for scientific autism, this book evolves in you a huge load of new ideas and a feeling of "Hey, now I have a word for that and understand the way it works." Every principle is represented in a textual and a visual description. Both work perfectly: Page one: theory - Page two: examples. 100 principles = 200 pages description + 20 pages periphery (cover, index, preface, etc.) = 220 Pages of "Something Good", that you should buy.
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Die hilfreichsten Kundenrezensionen auf (beta) 78 Rezensionen
73 von 79 Kunden fanden die folgende Rezension hilfreich
Concise and Complete 15. Dezember 2003
Von Shahr Yar - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
This is the **most essential design book** I've had the pleasure of learning from. If there was only one book I could only recommend to design students or for client education, this would be it! The organization of the book follows it's own principles, the content is specific and accurate, and it cites and gives credit where due (also promoting deeper study of a subject/concept). I truly value it because of the quality summaries of design principles I've learned elsewhere consolidated into one book. The ONLY thing I would change about the book is to use a Serif typeface on the body texts for better readability.
Excellent writing, excellent topical content, and excellent diagrams and examples.
My compliments to the authors, as well as Rockport (whose books I usually despise for lacking substance despite their nice graphics).
34 von 35 Kunden fanden die folgende Rezension hilfreich
At last a book about design not focussed on aesthetics 28. Juli 2004
Von MR NEIL MOFFATT - Veröffentlicht auf
Format: Gebundene Ausgabe
The problem, it seems, as manifested by places like The Design Museum, is that the concept 'design' has become equated with appearance. This narrow perspective allows designers to shirk the responsibilities they have to end users in the design process. All too often a newly graduated designer will seek to stamp their personality or ideas on a product, flagrantly disregarding the basic principles of design.

In one fell swoop, this book destroys any excuses designers may have. It is itself an elegant, highly accessible and successful example of good design. Each concept is covered in narrative, by reference and by example(s).

From Occam's Razor, Affordability, Hick's Law to many areas not immediately obvious, the breadth of the book is wonderful, and no subject is anything other than easily understood.

This coverage is no mean effort, and the beneficiaries cross all industries.

Mandatory reading and reference for anyone who calls themselves a designer.
42 von 48 Kunden fanden die folgende Rezension hilfreich
Not A Design Book...a LIFE BOOK! 2. August 2004
Von R. M Zeitman - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
This isn't a book about design, it's a collection of distinctions revealing the human experience. I've already used many of them to improve my marketing materials, my websites, how I speak to clients, and how I relate to the world. It's a just a wonderful ontological exploration. The wonderful references alone justify the cover price.
14 von 14 Kunden fanden die folgende Rezension hilfreich
A must have for every serious designer 12. April 2004
Von Devrim PINAR - Veröffentlicht auf
Format: Gebundene Ausgabe
---"The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles" from the Introduction.--- Really a cross reference whether you are designing for screen, print or industry, to tune and power up your designs. Simple 100 design principles laid and explained clearly by example. You will be amazed how instantly it works out. But if you are looking for an inspiration look for other items like "Big Book of Design Ideas"
12 von 12 Kunden fanden die folgende Rezension hilfreich
A dictonary of design guidelines 16. Dezember 2003
Von Ein Kunde - Veröffentlicht auf
Format: Gebundene Ausgabe
This is one of the best books I've seen lately, combining theory from usability, perception and design. The book consists of small explanatory texts on the left pages, with examples on the right. The chapters of the book are in an alphabetical order; this means for instance that principles from the Gestalt Psychology are devided over different chapters (closure, constancy, good continuation etc.) However, on the bottom of every page is a 'hyperlink' to related chapters. To categorize the chapters the book has a categorical table of contents, with categories like perception, learnability, usability, appeal and design decisions. Students from technical courses, to whom I showed the book, immediately liked it.
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