Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now. "Universal Principles of Design is the first comprehensive, cross-disciplinary reference of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. This comprehensive, cross-disciplinary encyclopaedia of design pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.
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8 von 8 Kunden fanden die folgende Rezension hilfreich
Von Andreas Schwankl
Format:Gebundene Ausgabe
At the momement my favorite train lecture. Most of the allday business language gets described in a very comfortable way. From the 80/20-Rule over Consistency and Performance Load to Wayfinding. 100 easy read- and understandable principles for the architect, the designer, the engineer and other professions that work on systems, structures, relations and communication. Not an theoretical approach for scientific autism, this book evolves in you a huge load of new ideas and a feeling of "Hey, now I have a word for that and understand the way it works." Every principle is represented in a textual and a visual description. Both work perfectly: Page one: theory - Page two: examples. 100 principles = 200 pages description + 20 pages periphery (cover, index, preface, etc.) = 220 Pages of "Something Good", that you should buy.
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34 von 35 Kunden fanden die folgende Rezension hilfreich
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At last a book about design not focussed on aesthetics
28. Juli 2004
Von MR NEIL MOFFATT
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
The problem, it seems, as manifested by places like The Design Museum, is that the concept 'design' has become equated with appearance. This narrow perspective allows designers to shirk the responsibilities they have to end users in the design process. All too often a newly graduated designer will seek to stamp their personality or ideas on a product, flagrantly disregarding the basic principles of design.
In one fell swoop, this book destroys any excuses designers may have. It is itself an elegant, highly accessible and successful example of good design. Each concept is covered in narrative, by reference and by example(s).
From Occam's Razor, Affordability, Hick's Law to many areas not immediately obvious, the breadth of the book is wonderful, and no subject is anything other than easily understood.
This coverage is no mean effort, and the beneficiaries cross all industries.
Mandatory reading and reference for anyone who calls themselves a designer.
In one fell swoop, this book destroys any excuses designers may have. It is itself an elegant, highly accessible and successful example of good design. Each concept is covered in narrative, by reference and by example(s).
From Occam's Razor, Affordability, Hick's Law to many areas not immediately obvious, the breadth of the book is wonderful, and no subject is anything other than easily understood.
This coverage is no mean effort, and the beneficiaries cross all industries.
Mandatory reading and reference for anyone who calls themselves a designer.
41 von 47 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen
Not A Design Book...a LIFE BOOK!
2. August 2004
Von R. M Zeitman
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
This isn't a book about design, it's a collection of distinctions revealing the human experience. I've already used many of them to improve my marketing materials, my websites, how I speak to clients, and how I relate to the world. It's a just a wonderful ontological exploration. The wonderful references alone justify the cover price.
14 von 14 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen
A must have for every serious designer
12. April 2004
Von Devrim PINAR
- Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
---"The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles" from the Introduction.--- Really a cross reference whether you are designing for screen, print or industry, to tune and power up your designs. Simple 100 design principles laid and explained clearly by example. You will be amazed how instantly it works out. But if you are looking for an inspiration look for other items like "Big Book of Design Ideas"
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