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Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions [Kindle Edition]

Bruce Hanington , Bella Martin
3.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)

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"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills

"Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston

This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.

This essential guide:

- Dismantles the myth that user research methods are complicated, expensive, and time-consuming

- Creates a shared meaning for cross-disciplinary design teams

- Illustrates methods with compelling visualizations and case studies

- Characterizes each method at a glance

- Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

Über den Autor und weitere Mitwirkende

Bruce Hanington is an associate professor, director of graduate studies, and former program chair of industrial design in the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. He has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. He has consulted on design projects with GE Appliance and Johnson and Johnson, and his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Designing Inclusive Futures and Design and Emotion: The Experience of Everyday Things.

Bella Martin is a design practitioner and independent consultant in Atlanta, Georgia, where she brings her expertise for design research methods to companies who are new to user-centered design but eager to give their users a voice in the design process. She holds a Master of Design in Communication Planning and Information Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.


  • Format: Kindle Edition
  • Dateigröße: 15022 KB
  • Seitenzahl der Print-Ausgabe: 208 Seiten
  • Verlag: Rockport Publishers (1. Februar 2012)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B007WRCRH8
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Erweiterte Schriftfunktion: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: 3.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: #268.066 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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0 von 2 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Nicht schlecht aber 8. November 2014
Von Barny
Format:Gebundene Ausgabe|Verifizierter Kauf
es gibt bessere Bücher. Etwas Mühsellig sich durch die trockene Darstellung durchzubeissen. Hab noch ein paar Seiten vor mir. Na dann...
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf (beta) 4.4 von 5 Sternen  29 Rezensionen
37 von 37 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Indispensable 14. Oktober 2012
Von Arjun Dhillon - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
As a user experience designer with 10 years of experience and clients like National Geographic, Stephen Hawking, Best Buy, Bon Iver, and Harvard University, I have experience with nearly every method described in this book. Yet when I pack up to go to work or consulting gigs or client meetings or lectures or workshops, this is the first book that goes into my bag before I leave home. When I'm not carrying it with me it is usually still close at hand. There are many more inspiring, industry-changing texts on the market, but Universal Methods of Design is simply the most valuable book in my day-to-day practice.

I thought of saying that this book is to user-centered designers what Strunk's Elements of Style is to writers, but the analogy isn't quite right. Writers generally know the best practices for semicolon usage and unordered list formatting. In contrast, most people that claim the title "user experience designer" still spend the majority of their time wireframing or designing in Photoshop. It's really not your fault, it is ours; the UX community has done very little to help educate entering UX professionals, so you have likely never been exposed to most of the methods detailed in this text. You don't know how powerful a simple technique like Affinity Mapping can be, or how the investment in LEGO's Serious Play products can yield a hundred-fold return, or how an absurd hour spent writing love letters and hate letters to yourself can significantly improve a product. But for the aspiring UX designer, this book is an essential introduction to the methods used in professional experience design projects.

For those of us that have experience with these design methods: we all have dealt with those challenging projects, difficult stakeholders, or unique product requirements that seem to exhaust our standard design toolbox. Those situations where our usual methods for scoping, defining, researching, modeling, prototyping, producing, and testing seem inadequate. In these situations, there is no better reference than what Hanington and Martin have put together in this book. Buy it, and if you are underwhelmed then I'll buy you a drink and let you hassle me about it when I see you at the next conference.
25 von 26 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen I wanted to love it 21. Dezember 2013
Von Bruce - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
Format and layout of this text is attractive, although I'm not sure why designers would choose to use gray 10-point sans serif font; pretty hard on the eyes.

My main complaint is that the writing style is (in my view) obscure. For example, "Prototyping in general is the tangible representation of artifacts at various levels of resolution, for development and testing of ideas within the design teams and with clients and users. However, whereas many prototypes only demand passive viewing for concept communication and review, experience prototyping fosters active participation to encounter a live experience with products, systems, services, or spaces."

Writing a technical book like this is a lot of work and I don't mean to take a cheap shot. It's just that the book would benefit greatly from some aggressive editing. The topic and ideas presented are interesting, just not very accessible.
14 von 15 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Current, Comprehensive Survey of Best Practices in Design Research Methodology 23. April 2012
Von Robert Chave - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
This is a reference book and a survey book, of one hundred current methods in design research methodology, for the fitting of a product, service or system to a user, client or customer population. The survey and the text are the product of the superb learning and research environment for these methods at Carnegie Mellon University.

Methods are listed in alphabetic order. Each is given a two page treatment; one page of text and another of figures and diagram. URLs, standard reference sources are conveniently listed on the same page, and not in an index at the back of the text. The treatment of these diverse methods in identical format makes a cross comparison of methods simple and fast. Further, an indication is given (an index of 1 through 5) of whether the method is useful at the early or the late phases of the research process so that methods can be compared within phase-catagories.

The format and page layout in the hard-copy version are such that moving between methods, and cross comparing methods will be easier in the paper format than in the electronic. At the bargain price of 24 USD this is both an affordable and very complete aid to current best practices in design survey methodology.
6 von 7 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Great overview; great design, but tiny gray type. 19. August 2013
Von MC01 - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
Overall this is a gorgeous & well-organized book of design/usability research techniques, presented alphabetically as well as with numeric hints indicating which are best suited to different phases of a project. I'm really looking fwd to reading the rest of the techniques once I locate a magnifying glass ;)

This is a nice hardcover book with an attractive, modern design that presents the one quibble I have so far: I find the text too small & too light, making it very hard to read. The body text is only maybe 8-9pt, and is light-middle gray in color. On white pages it is tiring to look at, and the amount of whitespace on many pages indicates they probably could've bumped up the font size juuust a tad. I had to hold the book practically up to my nose to read the first few pages (I'm early 30s & have 20/20 vision). On the whole it's an attractive design & would be a great ebook, but for the sake of legibility and usability (ironically...) it might be better w larger, darker type. The magnifying glass on the cover may actually be a suggestion. Still, the quality is great & so is the content thus far - just having to work for it a bit too much.
4 von 4 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Kindle edition not so good 5. Februar 2014
Von A. Fineman - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
I recommend buying the hardcover version of this book. I have the Kindle version, and the layout makes it difficult to read and navigate, and the diagrams/images aren't laid out well. The hard copy on the other hand is quite nice.
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