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Understanding Electronic Commerce: A Manager's Guide (Strategic Technology Series) [Englisch] [Taschenbuch]

David Kosiur
4.2 von 5 Sternen  Alle Rezensionen anzeigen (13 Kundenrezensionen)

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Produktinformation

  • Taschenbuch: 287 Seiten
  • Verlag: Microsoft Press,U.S. (April 1997)
  • Sprache: Englisch
  • ISBN-10: 1572315601
  • ISBN-13: 978-1572315600
  • Größe und/oder Gewicht: 22,6 x 17,8 x 2 cm
  • Durchschnittliche Kundenbewertung: 4.2 von 5 Sternen  Alle Rezensionen anzeigen (13 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 2.210.828 in Englische Bücher (Siehe Top 100 in Englische Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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David R. Kosiur
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Produktbeschreibungen

Kurzbeschreibung

Easy to read overview for non-specialists. Shows business people how to stay with the leaders and profit from rapidly changing technologies.

Synopsis

Provides an overview of electronic commerce and discusses the importance of security on the Internet, consumer and business markets, online catalogs, electronic consumer support, and strategies for conducting business online.

In diesem Buch (Mehr dazu)
Einleitungssatz
For some time now, large business enterprises have used electronic commerce to conduct their business-to-business transactions. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen

Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Basic, Basic, Basic 25. März 2000
Von JRK
Format:Taschenbuch
3 stars may have been generous for this title. This book was released in 1997, which probably means it's over a decade old in IT years. This book provides the most basic of introductions to the whole idea of e-commerce. I think this book is good for a certain type of person. If you fit this description, you will benefit by reading it. You obviously have to be interested in learning e-commerce. Maybe you know what they are, but you shouldn't be able to give in-depth descriptions of protocols, networking, security or encryption. The case studies were disappointing. I only really liked the Gateway one. Again, very outdated. The best part of the book has to be the diagrams. I'm a Master's IT candidate and they even help me. Simple with icons to represent a supplier or buyer, it's the easiest way to describe a situation (like electronic processing using Verisign) without giving someone a long, confusing speech on each step. One final warning, while this book covers all these topics and concepts, all it really does it provide definitions of them and moves on to the next one. Perhaps information overload?
War diese Rezension für Sie hilfreich?
Good for Beginner 18. Mai 2000
Von "bonhk"
Format:Taschenbuch
If you dont know anything about ecommerce. This book will help you understand the whole picture of the ecommerce. (The payment and security sessions are quite useful for beginner) But if you are seeking book about technical implementation, this book are too simple for you. To sum up, it is a good book for who dont know anything about ebusiness. Especially, the payment and security sections
War diese Rezension für Sie hilfreich?
Great overview 7. März 2000
Format:Taschenbuch
I will preface by saying that the book is outdated(i.e., referring to the typical fastest modem speed in homes as 14.4) but nothing that any knowledgeable person couldn't insert more current info.

Anyway...the book is excellent for providing an overview of E-commerce...it is a very easy read, could be finished in a day or two...the best part may be the case studies at the end. They describe the situation of each company/website and detail how they developed a solution for furthering E-commerce. It even describes what kind of system hardware/software utilized.

I strongly recommend you buy this book. Other books could provide more detailed, supplemental info.

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Die neuesten Kundenrezensionen
A well-designed technical overview of e-commerce functions.
Kosiur's book is a well-designed, clear introduction to e-commerce functionality and transaction processing. Lesen Sie weiter...
Veröffentlicht am 21. September 1999 von Dante
Wanna know more about e-commerce, get it now.
Everyone seems to be talking about e-commerce. And so did I. Not knowing what e-commerce is actually all about. The book gives a very good picture of what is e-commerce. Lesen Sie weiter...
Am 7. September 1999 veröffentlicht
Interesting but too repetitive
I found this book to be a good intro to the possiblities of E-Commerce for management-types; however, the book seems to spend a fair amount of time rehashing topics that were... Lesen Sie weiter...
Am 19. Juli 1999 veröffentlicht
Good bang for the buck
Hey, it's Microsoft Press. This was the first place that you could get a glimpse of how Microsoft might be viewing the e-commerce space from a business perspective. Lesen Sie weiter...
Veröffentlicht am 21. Mai 1999 von Michael Darmody (mdarmody@answerthink.com)
Good Intro to E-Commerce
This book is a great introduction for the technology manager who is developing a strategy for bringing his or her business onto the Web. Lesen Sie weiter...
Veröffentlicht am 22. April 1999 von Marcus A
Good Intro to E-Commerce
This book is a great introduction for the technology manager who is developing a strategy for bringing his or her business onto the Web. Lesen Sie weiter...
Veröffentlicht am 22. April 1999 von Marcus A
Well worth the read if you want to learn about e-commerce
The book is well worth the read for anyone interested in e-commerce. The author covers the basics as well as the deeper issues necessary for comprehending e-commerce. Lesen Sie weiter...
Veröffentlicht am 22. Februar 1999 von George LeBrun (digitalvortex@mindspring.com)
This is one of the first books on E.C. you should read.
In this book, David Kosiur explains the foundations of Electronic Commerce with clear and precise language. Lesen Sie weiter...
Am 8. Januar 1999 veröffentlicht
Offers Clear Vision Of The World Of Electronic Commerce!
     David Kosiur has written Understanding Electronic Commerce to dispel some of the mystery of how online business transactions are made and how they can impact online businesses... Lesen Sie weiter...
Am 11. Dezember 1998 veröffentlicht
I found this book very useful for the students like me.
I found this book very useful for the students like me as well as the managers of the companies who are switching over to the Electronic Commerce. Lesen Sie weiter...
Am 28. Februar 1998 veröffentlicht
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