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Uncommon Grounds the History of Coffee and How It Transformed Our World
 
 
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Uncommon Grounds the History of Coffee and How It Transformed Our World [Englisch] [Taschenbuch]

Mark Pendergrast
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Produktinformation

  • Taschenbuch: 504 Seiten
  • Verlag: Basic Books (1. April 2000)
  • Sprache: Englisch
  • ISBN-10: 0465054676
  • ISBN-13: 978-0465054671
  • Größe und/oder Gewicht: 23,3 x 15,5 x 3,2 cm
  • Durchschnittliche Kundenbewertung: 3.9 von 5 Sternen  Alle Rezensionen anzeigen (19 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 382.339 in Englische Bücher (Siehe Top 100 in Englische Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Mehr über den Autor

Mark Pendergrast
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Produktbeschreibungen

Amazon.com

Since its discovery in an Ethiopian rainforest centuries ago, coffee has brewed up a rich and troubled history, according to Uncommon Grounds, a sweeping book by business writer Mark Pendergrast. Over the years, the beverage has fomented revolution, spurred deforestation, enriched a few while impoverishing the many, and addicted millions with its psychoactive caffeine. Coffee is now the world's second most valuable legal commodity, behind oil, according to Pendergrast, who is also author of For God, Country, and Coca-Cola.

"A good cup of coffee can turn the worst day tolerable, can provide an all-important moment of contemplation, can rekindle a romance," he writes. "And yet, poetic as its taste may be, coffee's history is rife with controversy and politics." For example, coffee bankrolled Idi Amin's genocidal regime in Uganda and the Sandinistas' revolution in Nicaragua. Uncommon Grounds provides some fascinating tidbits. Did you know that coffeehouses helped spawn the French and American revolutions? Or that coffee supplanted alcohol as a favorite breakfast drink in Britain in the late 1600s, and later became a patriotic American beverage after the Boston Tea Party? Pendergrast also details the rise and fall of regional coffee brands in the United States, the role of advertising in the industry, the global economic impact of coffee prices, and the recent emergence of specialty-coffee retailers--Starbucks, for example. Finally, he explores the social and environmental ramifications of coffee and highlights recent attempts to encourage a livable wage and environmental protection in coffee-producing nations such as Brazil. Pendergrast also includes an appendix on "how to brew the perfect cup." This wide-ranging book is a good read for those curious about the history and context behind that morning cup of coffee, as well as for those strictly interested in the business side of the industry. --Dan Ring -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

From Booklist

Pendergrast's sprightly, yet thoroughly scholarly, history of America's favorite hot beverage packs the pleasurable punch of a double espresso. From the drink's origins in sixth-century Ethiopia through the Arab introduction of coffee to Europe in the sixteenth century, the brown infusion has generated passion and intrigue. Tropical New World nations became economically (and politically) tied to a volatile market manipulated by financiers far from their shores. Pendergrast vividly sketches an amazing cast of characters created by the coffee trade, notably Hermann Sielcken, a coffee monopolist, and C. W. Post, who founded an empire promoting a coffee substitute. Pendergrast also limns the mutual growth of America's grocery chains and the nation's advertising industry, which created some of the earliest demand for brand-name products. As baby boomers matured, postwar expansion of specialty coffee roasters burgeoned in the eighties and yielded the mighty Starbuck's empire and those ubiquitous green and white paper cups that rival McDonald's arches as contemporary cultural icons. Mark Knoblauch -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

In diesem Buch (Mehr dazu)
Einleitungssatz
Possibly the cradle of mankind, the ancient land of Abyssinia, now called Ethiopia, is the birthplace of coffee. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Kundenrezensionen

Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Spin Doctor Fake History 26. Juli 2000
Format:Gebundene Ausgabe
If you are interested in an extremely limited, totally upper middleclass WASP history of only the aspects of coffee that apply to the 20th century US then this book is perfect for you. If, however, you are interested in a balanced history of coffee that applies equal weight to different times, countries, and societal impacts then I very strongly suggest you look elsewhere. I had very much looked forward to reading this book only to be very dissapointed. It is extremely selective in its coverage of 'facts', it is consistently biased in its presentation of the 'winners/losers', and does not describe, or even at times acknowledge, significant affects of coffee in other nations and times other than to do things like quote tittilating paragraphs from very restrictive audience London 'brochures'. Don't waste your time or money on this so-called history, read something relevant.
War diese Rezension für Sie hilfreich?
Format:Taschenbuch
I loved this man's history of Coca-Cola, and his book on coffee is every bit as good. At least I learned one hard fact: coffee beans come in two types -- Arabica and Robusta. The good-tasting ones are the Arabica. The Robustas are vastly inferior, but are more robust plants. One commonly recurring theme then, is coffee merchants trying to sell as much Robusta as possible -- at Arabica prices! Instant coffee is a great refuge for Robusta beans, and so is espresso.

Fascinating stuff. Highly recommended! I can't wait for his book on tea (hint hint).

War diese Rezension für Sie hilfreich?
Strong brew! 19. Juni 2000
Format:Gebundene Ausgabe
In Uncommon Grounds: The History of Coffee and How It Transformed Our World, Mark Pendergrast traces the commercial, political, and social impact of the bean from its mythical discovery by an Ethiopian goatherd named Kaldi to its modern vacuum-packed ubiquity. Pendergrast does best when describing the coffee-drinking habits of populations around the world down through history. Also of great interest are the sections illustrating the impetus that the coffee trade provided empire-building nations during the age of colonialism. Some of the strongest sections of the book deal with the role of the coffee trade in Cold War and contemporary U.S. foreign policy. Pendergrast also devotes ample attention to the social and environmental effects of the cultivation of coffee in the countries where it is grown. The text only lags a bit, however, during the long accounts of relatively mundane business maneuvers by various U.S. companies attempting to gain market supremacy. There is a useful appendix illustrating how to brew "the perfect cup" of coffee.
War diese Rezension für Sie hilfreich?
Die neuesten Kundenrezensionen
Informative
I found this book generally readable and informative - apparently well-researched, but not scholarly to the point of being burdensom. Lesen Sie weiter...
Veröffentlicht am 18. April 2000 von "jeff_man"
A definitive history & a great read
Sometimes I'm unsure how I've managed it, but I've gotten through more than three decades of life without once having tasted coffee. Mocha, sure, but never the stuff itself. Lesen Sie weiter...
Veröffentlicht am 11. Februar 2000 von Matthew Budman
Good to the last page
Mark Pendergrast has done an excellent job chronicling the history of coffee and its impact on the world. Lesen Sie weiter...
Veröffentlicht am 19. Januar 2000 von "matrixzine"
Interesting book.
Rarely does a book surprise me the way "Uncommon Grounds" did. Who would have thought that the history of coffee was so interesting or complex? Lesen Sie weiter...
Veröffentlicht am 6. Januar 2000 von Michael J. Berquist
The Prism of History
Uncommon Grounds is the best history of coffee and the coffee trade to be published in English in over three-quarters of a century. Lesen Sie weiter...
Veröffentlicht am 1. Dezember 1999 von Donald Schoenholt
Coffee makes the world go 'round
It's not everyday you find a five hundred page book on the history of coffee. But then again, most coffee fans take their jobs quite seriously. Lesen Sie weiter...
Veröffentlicht am 22. November 1999 von Sebastian Good
Doesn't deliver
This book's title promises much more than it delivers -- it is mostly a mishmash of information on pricing and policies and just about nothing on how it "transformed our... Lesen Sie weiter...
Am 29. Oktober 1999 veröffentlicht
INVIGORATING LOOK AT OBSCURE SUBJECT
"UNCOMMON GROUNDS" IS A FACINATING LOOK AT A WIDELY USED, BUT LITTLE UNDERSTOOD, PART OF DAILY LIFE. Lesen Sie weiter...
Veröffentlicht am 22. Oktober 1999 von MARTIN HIRSCHFELD
Great Gift for one who has or thinks knows everything
I thought it was a good blend between history, socio-economic, business theory, anthropology --- who knew coffee was so interesting and me from Seattle - Starbucks land. Lesen Sie weiter...
Am 18. Oktober 1999 veröffentlicht
An excellent light read
I think this guy's ambitions were too big for the scope of this book. He explained in great detail the market for coffee, but he didn't talk enough (for me) about the implications... Lesen Sie weiter...
Am 29. September 1999 veröffentlicht
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