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Ultimate Guide to Google Adwords: How to Access 1 Billion People in 10 Minutes (Englisch) Taschenbuch – 25. September 2014


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Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry's formula, you are leaving millions on the table. -Brian Kurtz, Executive Vice President, Boardroom Inc. Perry's methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He's a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords -- optimizing response for his clients, and teaching others how to do it for themselves. -Dan S. Kennedy, Author, No B.S. Direct Marketing I've used the Ultimate Guide To Google AdWords since the first edition. Transforming a client's unprofitable AdWords account into a cash cow -- churning out $30-$35k profits every month. Just scratching the surface of the book's contents. This is the best book on AdWords, period. Plus, it's a dang good book on Internet Marketing. Not only can you use it to tap Google's huge traffic stream, you'll also convert the thundering hordes of traffic into buyers and profits in your pocket. Do what I do -- don't just buy and use it yourself, buy copies for your friends! - Roy Furr, Editor, Breakthrough Marketing Secrets, Direct Marketing Consultant I'm often asked by peers in my niche how I manage to rank so well in search engines and not go broke using Google AdWords. There are a couple of reasons--I've been subscribing to Perry Marshall's newsletters since 2003; I've read every one of his books; I listen in on all the conference calls he organizes; and finally, I IMPLEMENT his strategies and tactics. The Ultimate Guide to Google AdWords lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study, and implement the ideas in it. And no, you'll not find an affiliate link to Amazon here. Just get the book! -Jer Ayles-Ayler, AdWords User, Trihouse Enterprises, Inc. I bought this book to learn how to get better results from AdWords for my clients. The advice given is easy to follow, and following up on the results of your campaign is exciting. I've already seen a huge increase in click-through rates for the different customers and campaigns I run. I get far better results for less money. I would recommend reading Ultimate Guide to Google AdWords to anyone interested in starting AdWords marketing, or tuning their current campaigns for better results. On the other hand, I'd like to keep what's in here a secret. -Henrik Hedberg, AdWords User Naming this the Ultimate Guide is not a fluke. I have been tweaking the hell out of the ads I'm using to lead searchers into my funnel. Over the past few weeks, I've managed to get one of my ads up to just over 7% CTR from a previous 1-2%! -Bill Perry, AdWords User I thought I knew it all. I set up an AdWords account and a couple of days later I came back to check if I was rich yet. Unfortunately, the only thing that happened was Google enjoyed free access to my bank account. Luckily the traffic was not that high so it was just a couple hundred dollars. And I made no money. Frustrated, I went online and did some research. Every forum, article, and blog seemed to be talking about Perry Marshall, so I decided to get Ultimate Guide to Google AdWords. 30 minutes into reading my mind was blown away. Next, my Quality Score went up from an average of two and three to a six and nine for various keywords. At the same time, my cost-per-click went down from over $4 to about $0.50. The rest is history. Seriously, if you don't know the stuff in this book don't even think of AdWords. This is THE guide. -Jean Paul Essiam, AdWords User

Über den Autor und weitere Mitwirkende

Perry Marshall is the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions. Bryan Todd is an international marketing consultant and Google AdWords specialist.

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Amazon.com: 19 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
Valuable advice for PPC and business in general finding the right market and opportunity for products 6. Oktober 2014
Von Mauricio E. Restrepo - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
I just start reading the book, I read over 50% of the content on the kindle version, excellent the formatting.
I've been waiting patiently for the release of this edition.
I realized that I was wasting time and money in how I was setting up the pay per click marketing and not just me I know many clients that gave the control to Google Adwords team and other internet marketers to manage their PPC campaigns and they don't even know what are getting back for the money invested, now I am feeling more confident on what I am going to do with my advertising dollars and I know I need to stick more with Perry Marshall's teachings and tools to master these skills.
Thank you Perry, I will update this review once I put in practice and get results with your teachings in the book.
3 von 4 Kunden fanden die folgende Rezension hilfreich
... the first few chapters of this book was relatively boring. I work full time and study part time ... 4. November 2014
Von DylanC - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I knew the basics of Google Adwords so the first few chapters of this book was relatively boring. I work full time and study part time so I like to cut to the chase and get to the actual 'this is how you do it' part. But, that said, there's a lot of information in this book and so far I am finding it useful.

If you're new to Adwords, I think this would be a highly recommended reading resource. But, if you're someone who knows the basics and wants to understand and learn more of the advanced adwords strategies, this may not be your cup of tea.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Stop 'Cold Calling' 22. Oktober 2014
Von Bill Sefton - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
A step by step book that is easy to follow and tracks well with Google AdWords. Such detail, that if I wanted to read it, and absorb it, in just a few days that I found that I would have to take frequent naps so that my brain could digest all of the meat in this book. Well worth the money; and, the turn-around time using Amazon was awesome. My campaign? www.executormanual.com..
1 von 1 Kunden fanden die folgende Rezension hilfreich
It's like someone is taking my by the hand and walking me through the entire process. 16. Oktober 2014
Von Snyder - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
As a online newbie this book rocks. It's like someone is taking my by the hand and walking me through the entire process.
Great book! Sort of. 6. Dezember 2014
Von quickpatch - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
This book is loaded with fabulous marketing information from cover to cover. It does however miss the fact that AdWords will not work for a small business on a budget. The book does not recognize that the cost of the clicks from the people that don't buy are all added to the cost of advertising when you finally make a sale. It takes a very expensive product to be able to absorb the cost of 20 clicks if you have a 5% sales rate. I am very glad that I read this book before losing money on adwords. I now understand the situation and avoided losing hundreds or thousands of dollars by diving into adwords. I only gave the book four stars because it glosses over the mathematical problems that will prevent most of us from making money with adwords.
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