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Ultimate Guide to Google AdWords (Ultimate Series)
 
 

Ultimate Guide to Google AdWords (Ultimate Series) [Kindle Edition]

Perry Marshall , Bryan Todd
5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)

Kindle-Preis: EUR 12,59 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Taschenbuch EUR 17,95  


Produktbeschreibungen

Kurzbeschreibung

Double Your Web Traffic - Overnight!
Whether you're brand new at AdWords or 7-year veteran, The Ultimate Guide to Google AdWords will decisively advance your game in 2 hours or less.

Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute...IF you know what you're doing.

Google
AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't.

Discover how to build an aggressive , streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as readable, or relevant in it's coverage of today's fastest, most powerful advertising medium.

* Pay only for leads, signups or sales rather than just clicks
* Connect Google ads to social media
* Use Google's Conversion Optimizer function to it's fullest
* Best practices for using Google's Display Network
* Know the latest information on "relevance" and how to keep Quality Scores high
* Build a powerful, streamlined campaign from scratch
* Develop high quality keyword lists
* Write killer advertising and website copy that gets clicks
* Get your ads in front of the best audience possible
* Keep your ads showing up with high quality scores
* Triple your traffic with Google's Display Network
* Earn high rankings in Google's organic search results
* Slash your bid prices
* Gain more conversions and sales
* Avoid costly mistakes made by all Google advertisers
* Determine what's working with Google's conversion tracking

Unstoppable Forces Will Either Propel You to Victory or Bury You on Page 2-3-4 of Google's Search Results.

You Either Win or Lose. Things aren't getting any easier out there. Which is why we're introducing a new weapon for winning the war on the right side of the page: The Ultimate Guide to Google AdWords.

Record numbers of people are coming to the web to do business. As the offline economy stumbles and falters, as politicians promise helpless, ineffective solutions, the Internet continues to heat up.

Never before has being at the bottom of the AdWords heap been so expensive or cost you more time than it does right now.

And:

Never before have so many people been trying to climb to the top of the AdWords heap!

Staying at the front of the Google AdWords wavefront is critical to the continued success of your business. If your rival gains the upper hand, the long-term consequences may be grave.

When you prevail, the benefits of dominating a market continue to earn compound interest.
Market Dominators still control their own destiny and still make the majority of the profits.

Even in the present crunch, it is still possible to prosper. 
If you are going to prosper this year.... Prepare for battle.

If getting visitors to your site via Google AdWords is oxygen for your business (even if you're doing comfortably well), don't you even think about resting on your laurels, because somebody is hungry to take what's yours.

If you stumble even for a minute, dozens of competitors are positioned to pounce.

When you're #1 in your market, you get the best customers, the best opportunities, and the best defense against competition. "The Winner Takes All."And the winner is you.

Über den Autor und weitere Mitwirkende

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Über den Tellerrand hinaus 22. August 2012
Von Nini
Format:Taschenbuch|Von Amazon bestätigter Kauf
Ein sehr lehrreiches Buch, das nicht die einzelnen Funktionen von Adwords beschreibt, sonder Möglichkeiten aufzeigt, seine Kontoleistung und Kampagnen/Texte/Keywords zu verbessern. Mit schönen Beispielen und interessanten, kreativen Ansätzen. Wer sich schon mit Adwords auskennt, kann sich auch gut mit diesem Buch beschäftigen.
War diese Rezension für Sie hilfreich?
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Amazon.com: 4.4 von 5 Sternen  91 Rezensionen
54 von 57 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen How much has this book been worth to me? 25. Juni 2012
Von Roy Furr - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
Late last week I posted a note on Perry Marshall's Facebook page letting him know what I got from a previous version of this book. He asked me to share here. I don't normally post Amazon reviews, but based on what this book has been worth to me over the past few years, I thought it would only be right to make an exception.

I had the first edition of the Ultimate Guide To Google AdWords at a previous job. When I took over their AdWords, we were spending about $30k a month to get $30k a month in sales. Using many of the techniques outlined in this book, I was able to drop the spending to around $10k - $15k per month. Sales went up, ranging between $30k and $45k per month. The spread there, from a little investment in this book, was as much as $30-$35k per month in profits. And I really just scratched the surface in what I implemented out of the book. Sure, it wasn't all this book (the FTC wants you to know this). I did a lot of work to make it happen. And I was studying a lot of marketing stuff at the time (still do, all the time). But the specific techniques in this book played a huge part in the increased profits. Granted, that wasn't all my money, but it did help me more than double my personal compensation over about 5 years in that job.

I've also used the techniques from Perry's book in my own projects. The numbers are smaller, but I consistently get a 2- or 3-to-1 return on advertising investment in AdWords. Without the info I got from Perry and Bryan in this book, it'd probably be a lot smaller, even negative. I've set up campaigns years ago that still generate as much as a couple hundred in sales a month without any work on my part.

This is the best book on AdWords, period.

Not only that, it's a dang good book on Internet Marketing. If I had to tell someone to get one single book they could use as a manual for how to build an Internet Marketing strategy that would have a high probability of being profitable, I'd say buy this book. Because it covers it all -- it's not just AdWords. It's how to get traffic to your site, and how to convert them into buyers once they get there. Sure, it can't cover everything. But it does a great job in pointing you to where you need to go and what you need to go to generate profits from the internet.

That's why it's one of my most recommended books for internet related marketing education. Not just AdWords. And why I think just about anybody involved with selling things online needs a copy of this book.

It's why I've recommended it personally at least a dozen times, and why -- when I bought this latest edition for my bookshelf -- I bought the first of what could be many "giveaway" copies as well.

If you're reading this review, I bet it's because you're interested in the book but haven't bought yet.

Get off your duff. Buy the book. Amazon probably already has your billing and shipping addresses, plus your credit card number. Just hit "add to cart" and breeze right through the checkout process. Get it, and read it with a highlighter. Start putting what you learn to use immediately. You will not be disappointed.

I have no financial interest in making this recommendation -- I don't even know Perry personally (not yet, at least). But I firmly believe it is the right decision -- and that's why I'm putting my name to it in such a public forum. So what are you waiting for? :)
17 von 18 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen 1st Edition changed my life, this one's even better 27. Juni 2012
Von Adam K - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
The biggest compliment I can give this book is that the 1st edition changed the course of my professional career. Using the foundation I got from that book in AdWords, I left the job I was in and opened up a company focused on helping business owners create and manage their own AdWords accounts. That was 5 years ago and not a day goes by that I don't apply the principles laid out in the 1st edition to campaigns I manage for clients.

What that 1st version did so well and the 3rd version does even better is makes sure the reader understands the underlying principles and strategies of AdWords in an entertaining, easy-to-read manner. Yes, it lays out the technical aspects of getting your campaign up and running which is important. But the technical stuff you can learn anywhere. What really separates the winners from the losers in AdWords is applying it strategically to meet your marketing objectives. I've found no one who does that better than Perry and Todd.

Whether you're just getting started with AdWords or have been using it for a while, this book is a must-have on your bookshelf and well worth the small investment of time and money.
8 von 8 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen This is a great product. A little wordy and unstructured, but packed with useful information. 28. November 2012
Von Jesse Guardiani - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
This is a great product. It is absolutely packed with great information, and case studies to back that information.

I didn't give it 5 stars because it tends to be a little wordy, repetitive, and unstructured. I'm a software developer, so I'm used to reading technical manuals. In a technical manual, I often have to re-read the same line repeatedly to fully understand it. This book has the opposite effect. Often I go for pages without finding new information. Each time I've encountered this situation I continue, and within a few pages I find another brilliant nugget of information nestled between pages of fluff.

Perry and friends could take a lot of the sales talk out of this book and create a really excellent, concise reference.

The book mentions there isn't really much to Adwords, when compared to more traditional subjects, such as Computer Science. I suspect Perry is desperately trying to meet some word count to give the book perceived credibility. I believe "less is more". Just something to think about.

Would I recommend this book? Absolutely. I would enthusiastically recommend this book to anyone with an interest in Adwords. It contains gobs of time saving, money making information. The format might be a little wonky, but it's worth it every penny. I wish I had this back in 2008 during some of my previous projects. If I did, those projects might have turned out very different.

If you like this book, I also recommend reading, The Lean Startup, by Eric Ries. It is interesting how much overlap there is between Perry's strategy and Eric Ries' strategy. I suspect they're on to something.
11 von 12 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Thoughts on Ultimate Guide to Google Adwords by Perry Marshall and Bryan Todd 6. August 2012
Von Jer - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I'm often asked by peers in my niche how I manage to rank so well in the search engines and not go broke using Google's PPC AdWords Program. Well, there are a couple of reasons:

1) I've been subscribing to Perry Marshall's Newsletters since 2003. I've read every one of his books. I listen-in on all the conference calls he organizes. And finally, I IMPLEMENT his strategies and tactics. He and Bryan Todd have been offering their insight into "playing the Google AdWords game" for years. Not only do they "talk-the-talk" but they "walk-the-walk."In Man and Superman, 1903, George Bernard Shaw suggested that:

"He who can, does. He who cannot, teaches."

It's obvious to anyone who reads, "The Ultimate Guide to Google AdWords" by Marshall and Todd that these guys can do both!

2) The new chapters on "The Dark Side of Google" were of particular interest to me. I, and more than a few of my clients, have experienced the wrath of Google. Again, Marshall & Todd do a brilliant job of explaining this phenomena and how to deal with it.

3)The previous editions to "The Ultimate Guide to Google AdWords" by Marshall and Todd were jamb-packed with additional resources and tools. The 3rd edition goes even farther in this regard.

"The Ultimate Guide to Google AdWords" lists for $24.95. Only a fool would continue to run Google AdWords campaigns and NOT invest in, study and implement the ideas in it. And no, you'll not find an affiliate link to Amazon here. Just get their book!

Jer - Trihouse
6 von 6 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Out of date already 27. Juni 2013
Von The Kenosha Kid - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
This is probably a great book on how to run a Google ad campaign, but only a few pages in I find that the book is outdated already because Google has changed the procedure for setting up an Adwords campaign. None of the actual windows for setting up a campaign look the same as in the book and due to the changes, some of the settings and keyword tools are hard to find and manage. When the next edition comes out, I'm sure the book will be very useful (for a while!) but until then I can't recommend this book for a complete newbie. Unfortunately, there doesn't appear to be any newer book that addresses the changes in Google Adwords, so this one is probably still the best choice.
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