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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Englisch) Taschenbuch – 30. Oktober 2014


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Perry Marshall (Chicago, IL) the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He's consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. Keith Kranc (Seattle, WA) is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast. Thomas Meloche (Ann Arbor, MI) is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.

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Amazon.com: 6 Rezensionen
4 von 5 Kunden fanden die folgende Rezension hilfreich
Actionable Content, Sage Advice from Advertising and Marketing Experts 21. November 2014
Von David Wogahn - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I received the Kindle edition of this book from Net Galley for considering to write a review. (The edition I reviewed was a pre-release version and the image below is from that file. What you see there is no longer relevant but I cannot remove the image.)

I own two other Perry Marshall books (Google AdWords and 80/20 Sales and Marketing) so I was looking forward to reading this one on Facebook. Also, until I read this book I knew little about advertising on Facebook.

Here is my feedback divided into four categories.

1. Direct marketing. Much of your success in using FB is going to depend on how good you are at writing advertising copy. The authors go into detail about direct marketing best practices and then apply these to the unique features that FB gives us to create and manage campaigns. There are also numerous comparisons here to Google AdWords which will help those familiar with that platform get up to speed that much more quickly.

2. Applicability. There are many social networks, each with their own unique audience profile and community protocols. The first question any marketer needs to ask him or herself is whether that social network is a match for a particular business. They address this up front in Chapter 2 and in great detail. It's the kind of knowledge that could save you a lot of trouble and money. (Actually, you might want to try to understand this before even buying the book...too bad it is beyond the sample size to read it but you can also visit IsFBforME.com as a starting point.)

3. Style and presentation. The reading is easy, conversational, and to the point. No fluff. Again, those familiar with the AdWords book will be right at home with this book. In this regard I think the print book has a leg up on the ebook. There is so much information that you'll find yourself bouncing back and forth in the book which is much easier to do in print.

4. On-going support. Like any book on a fast moving tech topic, the information is bound to get dated quickly. In fact, in mid-November, just a couple weeks after publication, FB announced changes to how promoted posts are handled. To help combat this problem the authors maintain a web page that offers a way to get updates. This sort of on-going support isn't something you'll find with many of the other books on the topic, at least at this level and quality of presentation.

The volume of content here is a bit overwhelming, but if Facebook is a key part of your business or brand, you'll find the advice and strategies first class.
The Only FB AD Guide You Will Ever Need 14. Dezember 2014
Von Kevin - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
AMAZING BOOK

After I read The Ultimate Guide to Google Adwords.... I had to check this book out - AND IT DID NOT DISAPPOINT

I was also taking a paid online FB advertising course (while reading this book as 2nd reference) - and I found myself waiting for my class to catch up....

My favorite part about this book is that - not only does it teach you the entire FB Ad platform... But it even connects pieces around the FB funnel as well (landing pages, e-mail etc)

One thing that could be improved is the clearness of the pictures. If you're reading on a kindle paperwhite (like me) the figure examples will be slightly blurry. It helps a little to maximize it though

Overall - 5 star book. Thank you so much
2 von 3 Kunden fanden die folgende Rezension hilfreich
I got this book thinking it would be pretty boring and dry 23. November 2014
Von Marshall Wirig - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I got this book thinking it would be pretty boring and dry. In fact, I will admit that I put off reading it for a while but when I started doing my facebook ads and read this book along with it, it was great. Not only was it a more entertaining read than I expected, but the information was very good for a complete newbie to facebook ads like myself. Extremely helpful for someone who needs help and is new to this advertising medium. On top of that, I also have a couple of other Perry Marshall books and they are also great information for anyone looking to get an education in marketing.
Great book for beginners who want to create a quick ad. Not comprehensive enough for more skilled advertisers. 3. Dezember 2014
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Kindle Edition
This was a pretty good book., especially for beginners. It provides great definitions and detailed screenshots. The chapter title and some of the content was a little gimmicky, but there's good information to get started. The book spends a lot more time on the details of Facebook advertising (images, bidding, etc.) than on the fundamentals, executing a campaign, but it was still a great book and one that I would recommend for beginners who are seeking to get started with a quick ad on Facebook.
Read it, consume it, apply it. 16. Dezember 2014
Von Martin Brossman - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
It starts at the basic level and builds up from there. Also gives you the fundamental concepts for the details are always changing and they know that. I use this book in my own training and recommend it to my students. They do a great job attracting you to their website from the book, for their own marketing and I recommend noticing how naturally you are drawn in for you may want use this in your own marketing. Always leading with value.
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