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The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work
 
 
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The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High Return Tools and Techniques that Really Work [Englisch] [Taschenbuch]

Tom Antion (Autor)
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Tom Antion
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Kurzbeschreibung

Effective, affordable, low-risk online marketing techniques for small business owners
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.

Synopsis

Effective, affordable, low-risk online marketing techniques for small business owners Most small businesses are not taking advantage of the powerful and inexpensive Internet-based marketing tools and techniques that are available to them. These tools and techniques can mean the difference between a viable business and closing up shop. But most of what small business owners hear or read about the Internet applies to large businesses with greater resources than their own, or comes from unreliable or shady sources. The Ultimate Guide to Electronic Marketing for Small Business gives the small business owner or aspiring entrepreneur the real-world tools and tactics to market their small business around the world with little investment and even less risk. Full of practical ideas on reaching new customers and increasing sales, this book will make a real difference in the success rate of small businesses and start-ups everywhere.
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In diesem Buch (Mehr dazu)
Einleitungssatz
This is the "dummies consultation" on how to create a small business website that kicks. Lesen Sie die erste Seite
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Wortanzeiger
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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9 von 10 Kunden fanden die folgende Rezension hilfreich
Bridges the gap between poor dork and rich dork 17. November 2005
Von M. Larson - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
This book is a great example for all of us that believe that riches can be made purely through the Internet - such as the "I wake up and have $3,000 of orders in my email box each day." dreams.

Yes, you can make this kind of money, but your chances are slim - the competition is fierce. Antion's book gives tons of great strategies for your e-biz, that many overlook. He then mixes these with some flesh-and-blood applications so we are not totally dependent on our search engine rankings.

He is not overly technical, as we learn that he was a public-speaking guy that slid in the side door to the ebiz world. This is a plus, as his presentation flows well and draws examples.

The insane amount of affiliate advertising gets old, but hey - the book is a great example of what he preaches.

If you don't make back the 13 dollars you spend on the book, there is something wrong with you :)

Have fun - God bless
6 von 6 Kunden fanden die folgende Rezension hilfreich
Tom Antion Delivers 8. April 2006
Von Denise Wakeman - Veröffentlicht auf Amazon.com
Format:Taschenbuch
The Ulimate Guide to Electronic Marketing lives up to its title. Most importantly if you're just starting an Internet business, then this book must live on your desk. My copy is highlighted and has post-it notes poking out all over the book. There are tons of useful, practical and easy to implement tools and tips throughout. Even if you're a seasoned marketer online, I have no doubt you'll find a new trick or be reminded of a strategy you must implement to make money online. Tom Antion walks his talk. He's a millionaire who has made his fortune by marketing his business, services and products online. I know my business revenue has grown significantly since implementing many of Tom's strategies that are found in this book. But be warned! This is not about getting rich quick. As with most things in life, you have to do the work.
7 von 8 Kunden fanden die folgende Rezension hilfreich
Pretty good basic Electronic Marketing book 11. November 2005
Von Mark Bobiak - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I have read several books on the topic of Electronic Marketing. This book rates average in my opinion. The first half of the book is pretty basic, but would be useful to a novice at E-marketing. The 2nd half gets better with a number of good specific examples and refers the reader to many useful websites/weblinks. Chapter 3 on Mechanics of Website Sales is very good and practical covering how to build an online store, get credit, shopping carts, merchant accounts, using a turnkey outsourced store, etc. If you're a more advanced E-marketer, you might find the book too simplistic. Overall, given the price of the book, I think it's worth reading.

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