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Typographic Design: Form and Communication (Englisch) Taschenbuch – Februar 1993


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Produktinformation

  • Taschenbuch
  • Verlag: John Wiley & Sons Inc; Auflage: 2nd (Februar 1993)
  • Sprache: Englisch
  • ISBN-10: 9990813027
  • ISBN-13: 978-9990813029
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Synopsis

This book includes 80 full-color pages addressing the important issue of color in typographic design. New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and way finding graphics, along with outlines for analysis and solutions. Revised technology section emphasizes current digital type technology. Five new typefaces are included in the type specimens chapter. New information is included on legibility and the Internet. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

Klappentext

This new edition of the premier reference on typographic design provides a comprehensive overview of every aspect of designing with type, from the basic terms and classifications to contemporary digital typesetting technology.

Fully revised and updated to reflect new techno-logical developments and emerging design trends, Typographic Design: Form and Communication, Third Edition offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design esthetics, and designing for legibility. More than 600 full-color, halftone, and line images clarify typographic fundamentals and convey a keen understanding of designing with type.

Theoretical and structural problem-solving approaches by leading design educators from across the United States reveal underlying concepts about typographic form and message. There are four pictorial timelines showing the evolution of typography and writing within the context of world events-from the origins of writing more than 5,000 years ago to contemporary website and electronic page design.

Important new features in this new edition include: * 80 full-color pages that address the use of color in typographic design * New case studies on specific typographic design problems for website, CD-ROM, and environmental graphics * New example projects assigned by prominent design educators * An emphasis on innovations in digital type technology * New typeface specimens that present outstanding digital fonts * New information on legibility and the Internet -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.


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Von Ein Kunde am 5. September 1998
Format: Taschenbuch
Very well organized, structured, etc, etc.... but, can you believe the illustrations of posters and printed examples in this book have NO INFORMATION ABOUT THE ACTUAL SIZE of them????? What happened??? Were all designers doing postcards and stamps before our time??? Shame on the authors, shame on the publishers.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 7 Rezensionen
22 von 23 Kunden fanden die folgende Rezension hilfreich
One of the best 4. Juli 2004
Von "artemis-raven" - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I have been a graphic designer for over 20 years. I teach typography at the university level. I learned typography the old-fashioned way: by specifying, setting, and manipulating it by hand. From that background I can confidently state that THE best way to truly understand how type works is through understanding the forms of letters, words, and groups of words.
Students trying to understand typography today have a huge disincentive to slow down and truly study how type works and that is, the speed of the computer. It's easy to go right past the fundamentally subtle nature of letterforms and combinations thereof. You can't understand type at the pace that you can pull down a menu and select a typeface while rushing to get to the more exciting steps of design.
This book is one of the very best for SHOWING what type is really about. Comments about the layout of the book and the size of artwork in it should not dissuade students and instructors; this book will show you what type IS and how it works in design.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Fair primer 4. Juli 2007
Von wiredweird - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I imagine this book working well as a text for an introductory course on typography. Part of that impression comes from the clear need for an instructor to tie the material together and bring it to life with practical exercises.

The format addresses an audience that reasons in visual terms. Each two page spread, sometimes each page presents a complete thought. Illustration demonstrates each of the points made. The first section presents a history in sound-bites, highlighting the history of print and placing it in historical context. Next, about fifteen pages establish the anatomy of a character and typeface, and the words that describe it. Successive chapters describe basic visual hierarchy and composition, page formatting and legibility, technology as of 1993, and samples from typographic curricula at colleges around the US. The last and larger half of the book presents case studies in a few pages each, then nearly 100 pages of type specimens. Each specimen appears in enlarged form, making important details easily visible. Next, the specimen appears in several examples of body text, giving the font's real reading experience at several point sizes and spacings.

This book does a fair job with the basics, and educators may find ideas that will help their own classrooms. Experienced typographers, even students taking their second course, will bottom out quickly. Your experience of this book will depend on how you use it. A good instructor could find it a helpful adjunct, but self-taught students won't get the direction they look for.

-- wiredweird
A must have 2. Januar 2007
Von Jose O. - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Definitely a must have. If you are going to own only 3 books on design this should be one of them.

Covers the basics of typography in great detail and then goes on to discuss how it has been implemented through history. Great solid content and great examples, like most of Meggs work.
An excellent typographic resource 13. Juli 2008
Von Creative Sponge - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I had the privilege to have Phil Meggs for Type I in which we used this book. This book in conjunction with his instruction provided me with an invaluable foundation in the understanding of type and it's use as a communication tool. It's a must in any graphic designers library.
13 von 23 Kunden fanden die folgende Rezension hilfreich
Wow, what a letdown 29. Mai 2003
Von E. F. Romano - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This is one of the rare books that my art college actually required me to purchase for a Typography class. The design of this book is poor and very dated. Just take a look at the cover. The first chapter offers a timeline which is interesting in concept--it features a brief history of lettering and type, and adds images of other significant events happening at the same time. But the timeline design forces you to jump back and forth from images to text and the grid layout forces the image placement to be so inconsistent that you give up trying to find the corresponding text. The rest of the book provides interesting and useful information for the type neophyte, but again, its WAY too dated to be a required textbook. I'm sorry I bought this book.
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