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Twelve Marketing Lessons for Entrepreneurs: An Extraordinary Resource For Startup Owners (English Edition)

Twelve Marketing Lessons for Entrepreneurs: An Extraordinary Resource For Startup Owners (English Edition) [Kindle Edition]

J Shankar

Kindle-Preis: EUR 0,00 Einschließlich kostenlose internationale drahtlose Lieferung über Amazon Whispernet



Ineffective Marketing Is The Key To Failure Of Startup Business

The success of your business lies in marketing ability and many startups fail within first year because they do not get enough customers. First time entrepreneurs often ignore marketing or make inappropriate market related decisions for their business. These are things that may happen if you neglect marketing in any startup business.

- You try selling to the wrong people and come to conclusion no one is buying
- You discover something about the product that is unattractive to customers
- Your product has nothing unique over its competitors
- You invest a great deal in advertising but no one is buying your product

Twelve Marketing Lessons For Entrepreneurs: An Extraordinary Resource For Startup Owners

This is a perfect book for startup owners to learn marketing strategy that you can directly use in your business. In this kindle edition J. Shankar discusses practical solutions and real life situations while busting commonly held marketing myths of first time entrepreneurs. In this book you will learn how to avoid common mistakes made by entrepreneurs and strategies used by successful business owners. This book is divided into 13 chapters and each chapter starts with a common perception about marketing.

In this book the author shares difficulties he faced in marketing during startup days and lessons learnt. Many available books will teach how to do marketing but this book tells you how not to do marketing in your business. You will find this book helpful even if you are an experienced entrepreneur.

Twelve Rules Of Successful Marketing

Rule #1: Your business needs better marketing to survive

Rule #2: Target profitable customer segments in market

Rule #3: Customize products and services according to customer needs

Rule #4: Listen to your customers because they decide your future success

Rule #5: There is always an opportunity among high competition

Rule #6: Create a strong brand identity and make yourself distinct

Rule #7: Make customers believe you offer something more unique than others

Rule #8: Advertisement is an investment for the future of your business

Rule #9: Understand market responses when you change prices

Rule #10: Provide greater customer value and profit will follow

Rule #11: Discover what makes your business unique to sustain market presence

Rule #12: Create distribution channels to reach the end customer


  • Format: Kindle Edition
  • Dateigröße: 386 KB
  • Seitenzahl der Print-Ausgabe: 63 Seiten
  • Gleichzeitige Verwendung von Geräten: Keine Einschränkung
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00LI491GG
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #1.828 Kostenfrei in Kindle-Shop (Siehe Top 100 - Kostenfrei in Kindle-Shop)

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Die hilfreichsten Kundenrezensionen auf (beta) 5.0 von 5 Sternen  6 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Must Read for any Small Business Owner 5. Juli 2014
Von Cathy - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
12 Marketing Lessons for Entrepreneurs is a great guide to achieving success with your own business. Nowadays, many things are done online, and more people are opening their own businesses. The internet has made communication easy, and we have seen a growth in entrepreneurs who are responding to demands of their products. But the most important thing that any small business owner should realize is that the key to success is marketing. With the internet comes a flood of people who are selling the same product as you, and for competitive prices. Successful business owners are the ones that think outside of the box and offer something unique--whether it be cheaper price or a unique service.

This book is perfect for the people who don't know where to start. I love how the guide is broken down into chapters that are titled by misconceptions that many people have about a small business. You just have to open to one chapter, read the title, and you will probably say to yourself, "Yes, that's what I think." But, when you read the chapter, you will realize how your thinking is flawed.

The book teaches us many things, like how to get repeat business from the same customer, and how to realize your worth and contribution even in a competitive market. It's a useful tool. I own my own business, but this book reminded me of many marketing tricks that I had forgotten.

I would recommend this book to anyone who is just starting his/her own business, and to people who just need some refreshing on concepts that they had forgotten. I'm hoping this author will produce another book with 12 more tips.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen 12 Steps For Becoming Businessman 5. Juli 2014
Von Gjorgji P. - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
After I finished my education in the Faculty of Economics, I decided to start my own business, which will include selling technology products. My colleagues were advising me, that if I want to attract a lot of customers, I need a good advertisement, but that costs too much.That's why I tried to find some useful and vocational literature on the Internet. This book intrigued me, because I found logic in the 12 steps, which are supposed to make a successful businessman out of you. I especially liked the strategy number 2 and 10. The customers are everyone in the market!! That's a good reason to sell high quality products with warranty, because that's the only way to make your customers return to your store again. Fantastic book, highly recommend it to all the fresh businessmans :))
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great Marketing Book for Entrepeneurs 6. Juli 2014
Von Tony - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
I read lots of books about this topic. This book was amazing to me. Very informative and it provide information I never read before. So, very helpful to me.
5.0 von 5 Sternen So useful!!! 12. Juli 2014
Von Anna - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
I found “12 Marketing lessons for Entrepreneurs” to be a great read that is full of all kinds of useful and practical advice! The author’s no-nonsense approach makes putting the advice into actual action very easy. The resources that the author provides are very eye-opening and really make you think! I would highly recommend this book to anyone who is currently starting a business, or I thinking about it! 5 big stars!
5.0 von 5 Sternen Terrific Guide 8. Juli 2014
Von PaigeTurner - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
This is a very helpful book regarding making a successful business. It has so many wonderful tips and guides you every step. It answered all of my questions and some I had not even thought about. It is written very well and is easy to follow and understand. It is set up in simple chapters; making it easy to go back any review anything you need help with. The charts and graphs are a big help I now have the necessary tools to make my business thrive. It is obvious that J Shankar put a lot of time and effort into compiling all of this information, and I appreciated his expertise. The market is a battlefield and only the strong survive and J shows you how to be a survivor and winner. I definitely recommend this book to everyone
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