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Turning Visitors Into Customers: The Online Marketing Sales Cycle (English Edition) [Kindle Edition]

Rick Hart

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Businesses spend lots of money getting people to their websites but often they spend little turning those visitors into customers.

Too bad. They are missing out on lots of new customers — not to mention wasting money.

Rick Hart finally talks about this important aspect of online marketing in his book Turning Visitors Into Customers: The Online Marketing Sales Cycle.

Yes, getting people to your website is a challenge. But the only thing that's worse is watching those hard-earned visitors leave in the first few seconds because they didn't find what they are looking for. That's what happens on most websites.

So What Is The Sales Cycle?

It's the decision making process that everyone goes through before they buy a product or service. Everyone needs some important questions answered before they will buy...

  • "What is my problem and why do I need to solve it?"

  • "What solutions are available?"

  • "How will I feel once I solve this problem?"

  • "Is this solution the best of all available solutions?"

  • "How do I learn more about my problem and the solutions?"

  • "Why should I buy now?"

  • "How do I buy?"

And the beauty of online marketing is, once you get your website setup correctly, you can turn visitors into customers automatically, 24/7.

But there's more to getting your website ready for business than just talking about yourself. Until you can communicate the benefits of your solution clearly, you won't even get your visitor's attention let alone their business. They'll be gone in just a few seconds, as over 70% of website visitors do.

And communicating these benefits is something you'll need to do on all your touchpoints — on all the online locations where you might meet your prospects.

Here's what you will learn in Turning Visitors Into Customers: The Online Marketing Sales Cycle

  • How to identify where someone is in the Sales Cycle.

  • What questions you need to ask to turn a suspect into a prospect.

  • How to identify your market's problem/solution profile.

  • What are the most important Most Wanted Responses you want from your visitors.

  • What is the most important stage in the Sales Cycle (hint: it's about emotions).

  • How to setup your Sales Pages for maximum conversion.

  • Why your navigation may be driving away customers.

  • Why Social Media Marketing requires an entirely different mindset.

  • Why you need a Call to Action on every page.

And once you understand YOUR Sales Cycle you can begin to setup your Sales Funnel and leverage every visitor to your site no matter where they are in that Sales Cycle. You'll begin to build that lifetime relationship with your customer that every business needs to succeed.

Turning Visitors Into Customers: The Online Marketing Sales Cycle will teach you the secret sauce of conversion, the real holy grail of online marketing.

Getting new customers is not an art. It's a science. And once you know how to push the right buttons, your website can finally do its job of bringing you more customers. A conversion increase of just 1% can mean the difference between a business succeeding or failing.

Converting visitors into customers online is not an accident. It's a process that can be tracked, tested and tweaked as few other marketing tactics can. And Rick teaches the basics of how to setup up your website's tracking so you know where a visitor comes from, what they do on your site, and whether they respond to your Call To Actions — or not.

Turning Visitors Into Customers: The Online Marketing Sales Cycle is the book that will finally teach you how to make your website work — a


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Die hilfreichsten Kundenrezensionen auf (beta) 5.0 von 5 Sternen  5 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A veteran let's us in on some online marketing secrets! 10. Dezember 2013
Von Boston CPA - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
As an advisor to small businesses for over thirty years, I have watched as our business as well as those of our clients have evolved throughout the internet age. "Turning Visitors Into Customers" is an essential tool for businesses to understand how to use all the online marketing options that are available to them today. Rick has a unique, plain speaking style that cuts through the technical jargon that so many other online marketing books seem to rely on these days. He is a veteran in this field who has lived the development of online marketing from it's very inception. He helps small business people bridge the ever-widening gap from the old school marketing world to today's ever-changing world of online marketing.
5.0 von 5 Sternen Thanks to Mr. Hart for producing such a great and easy to understand book, taking the guesswork out of what our customers need. 9. Juli 2014
Von Amazon Customer - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
What a great book, full of some of the best information I have read to date. Very easy to read and understand. Thanks to Mr. Hart for producing a book. It takes the guesswork out of understanding customers. We need more books like this one.
5.0 von 5 Sternen Rick know his stuff! 17. Januar 2014
Von harleygirl58 - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
It is clear to me that Rick has been in the business for a long time. He shares his wealth of experience in the online marketing field to help you to understand this necessary way to grow your business using todays online tools. it's a quick read and worth your time.
5.0 von 5 Sternen Very straightforward helpful book 30. Dezember 2013
Von Lynn Friedman - Veröffentlicht auf
Format:Kindle Edition
Short and to the point, I found this book to be a terrific summary on how to develop a website that draws people who are interested in what you do. Rick Hart understands the marketplace and describes it clearly and without pretension.
5.0 von 5 Sternen Excellent Resource 11. September 2014
Von David B. Tick - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Valuable insight into how to connect with customers while being aware of what it means in terms of marketing yourself as more than your product. .
Waren diese Rezensionen hilfreich?   Wir wollen von Ihnen hören.

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