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Synopsis
Brownie Wise, the first woman to appear on the cover of "Business Week", was the driving force behind making Tupperware a household name. Fired under mysterious circumstances, she was written out of Tupperware history and died in obscurity.A trailblazing businesswoman decades ahead of her time, Wise created the Tupperware "home party" phenomenon in the 1950s. Her drive and creativity fueled sales and profits for the once sleepy plastic containers company. Tupper anointed Wise as the company figurehead and marketing guru. Long before Disney, her lavish national headquarters drew tourists from near and far to the outskirts of Orlando, Florida, where she held court with the press, politicians, and movie stars.Wise's idea to market Tupperware exclusively through in-home sales sparked a cultural revolution in post World War II America. For the first time, minimally educated and economically invisible housewives had opportunities for careers. She became a cult like, charismatic leader for the Tupperware faithful, so popular that "Tupperware Ladies" would vie to win the clothes right off her back.Behind the scenes, few knew Wise was stalked by her alcoholic and abusive ex-husband and feared him appearing out of nowhere to cause shame, embarrassment, or worse.The adoration from a legion of Tupperware dealers made her sudden fall from grace even more shocking and dramatic. At the height of her national celebrity, Tupper unceremoniously released her from the company. Journalist Bob Kealing has interviewed pioneering executives who helped build the company alongside Wise, reviewed hundreds of primary source documents written by Tupper and Wise, and obtained access to a wealth of previously unknown information, including sealed court depositions regarding a series of boat accidents successfully kept out of the press by the company, and details of secret recordings made by Tupperware Home Parties management seeking to prevent their distributors from unionizing.Wise's rise and fall, and her relationship with the eccentric Tupper, is the stuff of legend; a story told finally, and fully, in "Tupperware Unsealed".
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9 Rezensionen
4 von 4 Kunden fanden die folgende Rezension hilfreich
Finally an honest book about THP !
13. Juni 2008
Format:Gebundene Ausgabe
Having been in the Tupperware Family all my life, i found this book to be fascinating, truthful, and completely up front and interesting - My parents were one of the original distributors so i know what is true and what is not - But the author did great research and wrote it in such a delightful way - I highly recommend it to anyone interested in the true story behind Earl Tupper and Brownie Wise and the early pioneers who worked themselves silly(sometimes literally!) to make Tupperware become a household name!
4 von 4 Kunden fanden die folgende Rezension hilfreich
Fascinating look behind the curtain of an iconic company
4. Juni 2008
Format:Gebundene Ausgabe
I was amazed at the details Bob Kealing related in the book. He really brought Brownie Wise (as well as Tupper himself) to life. The story is not a "slam job" but an even-handed look at the rise and fall of a strong-willed single mother. Brownie Wise was an integral part of Tupperware's meteoric rise. Sadly, as a woman, she was all too easily cast aside. This book relates a sad chapter in the history of Tupperware that I had no idea of. The authors detailed accounts made it easy to connect with the main characters in a way some historical novels never do. I also loved the way he put you "at the scene" by relating details of significant events taking place at the same time as the story. I predict you will be pleasantly surprised at the level of details and straight-forward writing style of this book. Excellent story about one of America's first successful business women.
4 von 4 Kunden fanden die folgende Rezension hilfreich
Uncovering Tupperware history
30. Mai 2008
Format:Gebundene Ausgabe
Bob Kealing transformed meticulous research about the "Queen of Tupperware" into a fascinating story. The interlinking saga of Tupperware and Brownie Wise moves from the early days of the little known plastic container company to the heights of 1950s corporate America. Kealing points to the important contributions Brownie Wise made in home party sales which ultimately made Earl Tupper a very rich man. The surprising downfall of Wise shocked her legions of fans and women who valued her as a role model. She was a promoter & mentor to all the women who for the first time were able to gain financial success. This book is also an important addition to Orlando area history. The small town of Kissimmee eventually grew because of its proximity to Walt Disney World. However, Kealing points out that there was a rich history before Disney World arrived. This is a must read for anyone who is interested in long buried histories.
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