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Trump: The Art of the Deal (Englisch) Gebundene Ausgabe – 12. November 1987


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Produktinformation

  • Gebundene Ausgabe: 256 Seiten
  • Verlag: Random House; Auflage: First Edition First Printing (12. November 1987)
  • Sprache: Englisch
  • ISBN-10: 0394555287
  • ISBN-13: 978-0394555287
  • Größe und/oder Gewicht: 16,1 x 2,7 x 23,9 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (3 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 100.415 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Produktbeschreibungen

Pressestimmen

“This reads like Trump unvarnished–vainglorious, combative, ambitious, and unafraid to let us know about it. I found it fascinating all the way.”
–MIKE WALLACE

“He makes one believe in the American Dream again.”
–The New York Times



From the Paperback edition.

Synopsis

An overview of a week in the entrepreneur's life and opinions on everything from football to New York mayors accompany stories of Trump's best real estate deals and a discussion of the deal maker's art.

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Einleitungssatz
I DON'T do it for the money. I've got enough, much more than I'll ever need. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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4 von 4 Kunden fanden die folgende Rezension hilfreich Von Marc Schmitz am 8. November 2005
Format: Gebundene Ausgabe
In seinem ersten Bestseller beschreibt "The Donald" ausführlich seine bis dahin grössten Deals und wie es dazu kam. Des weiteren gibt er in Form eines Tagebuchs einen durchaus interessanten Einblick in sein tägliches Leben.
Wie auch aus neueren Werken gewohnt spritzt er einiges an Gift in Richtung Behörden und Konkurrenz, spart hingegen aber - was in der Natur der Sache liegt - an Selbstkritik.
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2 von 2 Kunden fanden die folgende Rezension hilfreich Von Joseph Hinninks am 29. April 2005
Format: Taschenbuch
Mit "The Art Of The Deal" gibt Donald Trump einen umfangreichen Einblick wie er innerhalb von 20 Jahren zu dem großen New-Yorker Immobilien-Milliardär geworden ist. Trump beschreibt dabei in 14 Kapiteln wie er durch seine Geschäfte sein Firmenimperium aufbauen konnte. Die einzelnen "Deals" erzählt Trump jeweils in kompletten sehr unterhaltsamen Kapiteln aus der Ich-Perspektive. Trump gibt Einblicke in sein tägliches Arbeitsleben, aber auch gleichzeitig in seine Langzeitgedanken und seine Strategien. Dabei erfährt der Leser viel über seine Persönlichkeit und seine Art (oder sollte ich vielleicht Kunst sagen?!) Geschäfte zu machen.
Das Buch (im original) ist witzig geschrieben und es erstaunt mit welchen Mitteln Trump aus seinen anfänglichen Luftschlössern diese in seine heutigen Trump-Gebäude transfomiert. Dabei ist Trump meist wenig selbstkritisch (sein Erfolg gibt ihm wohl recht) und schaut dafür umso kritischer auf seine Konkurrenten und Widersacher, insbesondere die New Yorker-Behörden, mit denen er immer wieder aneinander gerät.
Insgesamt würde ich das Buch als sehr gut beschreiben, da es einen Einblick in das Geschäftsleben Donald Trumps gibt und dabei kurzweilig und spannend bleibt.
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1 von 1 Kunden fanden die folgende Rezension hilfreich Von Rolf Dobelli am 22. August 2005
Format: Gebundene Ausgabe
This book is as smooth as its namesake author. Long before "You're fired!" entered the popular lexicon, "The Donald" was piecing together deals that changed Manhattan's skyline. The book includes a diary of Trump's typical week. He flirts with a hostile takeover of Holiday Inn (which nets him tens of millions of dollars), has a friendly conversation with radio personality Don Imus, selects Christmas decorations for the Trump Tower atrium, chats with NBC executives, talks with Ivan Boesky just two weeks before Boesky pleads guilty to insider trading, meets with a top New York banker who begs him for his business, has a conversation with Missouri senator John Danforth and speaks with international designer Calvin Klein - all by Tuesday. If you conclude that Trump is a self-promoting, silver-spooned name-dropper, take your shirt off now and hand it to him - before he tears it off your back. Trump plays for keeps. Tony Schwarz has done his usual masterful job of co-authoring this book. (If nicely spun anecdotes could be used as collateral, Schwarz could be a real estate magnate himself.) Of course, some of the less rosy chapters in Trump's career are downplayed, and his major bankruptcy problems (and bounce back) happened after this book's initial publication. We strongly recommend it to anyone who wants an entertaining look at some of the actual reality show behind Donald Trump's towering success.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 209 Rezensionen
93 von 94 Kunden fanden die folgende Rezension hilfreich
Empire-Building 101 (perfect for eager Apprentices) 9. März 2004
Von Christopher Hefele - Veröffentlicht auf Amazon.com
Format: Taschenbuch
"Trump, who believes that excess can be a virtue, is as American as Manhattan's skyline," wrote George Will in the 1980's. Regardless of whether you think Donald Trump as a symbol of American success, or you think he's an annoying, chest-pounding egomaniac with bad hair, this book will show you what it took for him to build up his empire. The book shows Trump doing what he does best -- boldly making big deals -- during the "greed is good" decade of the 1980's. I found it interesting to see how much of his current empire he had built up before his 40th birthday, and to understand how he pulled off various deals.
The majority of the book is a swashbuckling, detailed history of his biggest projects. He talks about all the details, from negotiating with landholders, arguing about zoning with city officials, lining up contractors, interviewing architects, dealing with partners in various projects, negotiating with banks to line up financing, and the like.
Trump also devotes a couple chapters to his background. He was the son of a successful developer of rent-controlled & low-income housing in Queens and Brooklyn, NY. He was a mischievous, aggressive kid (he once punched a teacher), and was sent military school during his high-school years. He started college at Fordham in the Bronx, NY, to be close to home, but then then transferred to the Wharton Business School (at the University of Pennsylvania) because he liked its entrepreneurial emphasis. Shortly after college, he worked with his father to buy a troubled apartment complex in Cincinnati, which he fixed it up and sold for a multi-million dollar profit. Hungry for bigger things, he moved to a small studio apartment in Manhattan, and progressed from small deals to bigger ones, from renovating a hotel, to building Trump tower, to building and buying casinos in Atlantic city, along with a many other projects.
Besides the stories of his deal-making, Trump gives some tips for aspiring moguls. Although he believes you need a certain innate instinct for negotiating well, he thinks there are some tips everyone can use. For example: when planning deals, one should think big, always have a plan B, keep your options open, and use your advantages as leverage in negotiations. When executing a deal, one must deliver results, control costs, and fight competitors when necessary. Also, promotion of your project is important to get the word out. And finally, of course, Trump says one has to have fun doing all this -- if it's not fun, why do it?
Overall, the book was an OK read, and it moved quickly (I read it in about a day). Some reviewers were put off by Trump's bravado (but give me a break -- it's Donald Trump!! what did you expect?). If you can get past the bluster, you can see what it took to assemble his empire. I was inspired to re-read the book because of the success of Trump's new TV show, "The Apprentice," and I don't regret the day or so it took to re-read -- it's light reading & moves very quickly. If you'd like a quick refresher on Trump's rise, as I did, then this book (and some say the best book) should be on your reading list.
128 von 138 Kunden fanden die folgende Rezension hilfreich
A book about his deals 8. Juni 2002
Von Jeffrey Leeper - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
This book is not a how-to book for deal making or negotiation. This book is more autobiographical. Each chapter covers a different deal, which were mostly in the 1980s. To learn from this will require some reading between the lines and some extrapolation.
With the exception of the first couple chapters, which talk about his early years, each chapter goes into some detail about a different deal, like the USFL and Trump Plaza. Trump talks about some negotiations, licensing, and construction. Reading about the steps behind each deal has some benefit if you are patient and read carefully.
Unfortunately, you need to understand the time, New York/New Jersey, and Trump to get this information. Since the information is from the 80s, it is a bit dated. Also, if you are not familiar with New York or New Jersey, many of his references (which are oftentimes just the streets involved) will mean nothing to you. Trump also does a lot of name-dropping. If you are not from the area, then most of the names will mean nothing (with the exception of some of the USFL players he mentions).
I would rate this book higher if it wasn't so dated. If you are familiar with the area and time covered in the book, then this can be helpful.
41 von 46 Kunden fanden die folgende Rezension hilfreich
Excellent book by "the Donald" 24. April 2000
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
This is a must read for anyone in the real estate industry or those intending to enter the industry. Donald Trump tells how he did it - about himself, his deals, his money, the people he dealt with, his women... He tells you how the real estate industry really works and about the city he loves - New York. The stories of his deal-making strategies are absolutely captivating. I also recommend reading The Art of the Comeback.
16 von 17 Kunden fanden die folgende Rezension hilfreich
Trump: The Storyteller 2. April 2004
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book was recommended to me at the start of the inaugural season of "The Apprentice" -- Trump's reality TV Show. "It's one of the most inspirational business books I've ever read," he said. Personally, I found it more entertaining than inspirational.
It is a quick read, offering glimpses into The Donald's life in the 80's. These tales included some of his most successful real estate deals told in the first person from Donald's (somewhat biased) point-of-view. I kept wishing there was an alternate account of some of these tales to get more of a balanced view. And, after finishing the book, I also found myself longing for a similarly-executed book detailing his successes (and failures) in the 90's.
But despite some of its biases and lack of business or even "deal-making" tips (as its title might suggest), I think it would make a terrific gift for fans of Donald Trump and "The Apprentice" as well as for the entrepreneurially-minded. And I would strongly recommend it -- just not as part of a business course curriculum!
19 von 21 Kunden fanden die folgende Rezension hilfreich
The Art of the Deal -- Book Summary 6. August 2004
Von Justin Belkin - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Donald Trump has become arguably the world's best-known real-estate icon. He has undoubtedly worked hard for the honor. Trump routinely wakes up at 6AM, at which time he reads the morning papers before arriving to work by 9AM. He'll make anywhere from 50 to 100 phone calls daily, and will hold a dozen or so impromptu 15-minute meetings throughout the day. But Trump's work ethic is only part of the reason why he has come to define the quintessential real estate mogul.

Donald Trump provides for our benefit his eleven Trump Cards of success. They include thinking big, protecting the downside, maximizing options, knowing your market, using leverage, enhancing your location, getting the word out through a public relations/marketing campaign, fighting back, delivering the goods, controlling costs, and having fun. Yet even these Trump Cards fail to fully illuminate what it is that makes Trump so successful.

A great deal of Trump's success can be traced back to his father who built and sold homes throughout New York City, most prominently in Jamaica Estates. Donald would learn on the job from a young age about managing costs and putting together a working symphony of various real estate professionals. After transferring from Fordham University to the University of Pennsylvania to complete his undergraduate degree in business administration, Donald and his father bought Swifton Village in 1968, a 1200-unit FHA apartment complex in Cincinnati, Ohio. While the scope of a 1200-unit apartment complex may seem unfathomable to many, for Donald it was just the beginning. These formative years convinced Trump to look beyond NYC and take the next progressive step, which for him was to develop commercial real estate in Manhattan and later casinos in Atlantic City.

Trump approaches business very straightforwardly. He believes that the art of business can be reduced to the simple formula of buy low sell high. Trump writes, "Much as I like the [Beverly Hill's Hotel] I'm interested in it only if I can get it for a much better price than they're now asking" (12). Trump will walk away from a very good property if the numbers don't match up. Trump makes a point of surrounding himself with the best talent when making these hard decisions. In fact, he attributes much of his success to surrounding himself with the best talent available. Throughout the book Trump writes:

"I'm just looking to hire the best talent, wherever I can find it (6) [and] I have a very simple rule when it comes to management: hire the best people from your competitors, pay them more than they were earning and give them bonuses and incentives based on their performance. That's how you build a first-class operation" (220).

Simply, there exists no room for second best. In this respect, much can be learned from Trump and applied to our lives. However, there exists another more intangible component of Trump's success that underscores the need for of a heightened sense of intuition.

This sense of intuition can be interpreted by many as self-confidence, the experience of feeling comfortable in one's own skin, or going with one's gut. In any event, this feeling transcends many areas of Trump's life, including a pervading sense of justice:

"I hate lawsuits and depositions, but the fact is that if you're right, you've got to take a stand, or people will walk all over you (7) [and] You have to be very rough and very tough with most contractors or they'll take the shirt right of your back" (38).

A sense of intuition cannot be underscored enough. Trump believes in it so strongly that he writes, "You can take the smartest kid at Wharton, the one who gets straight A's and has a 170 IQ, and if he doesn't have the instincts, he'll never be a successful entrepreneur. Moreover, most people who do have the instincts will never recognize that they do, because they don't have the courage or the good fortune to discover their potential (46)." Trump's remarkable history of deal making should embolden us to apply some of the very same business principles that made Trump so successful to our lives in an effort to discover our own true potential.
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