...or the logical illogic behind everyday life. ..Umberto Eco is one of my favorite writers/thinkers and I was well pleased when he allowed some of his followers like me off the hook with a down to earth, easy to follow book. Sharp witted and clearly with tongue placed firmly in cheek, Eco skewers human habits and modern day customs with a faux/not faux rationalism...sometimes with the same stance you'd imagine he'd lecture a graduate course in the theories of semiotics.
But, fear not, dear reader, Dr. Eco is just having a little fun. An essay entitled "How to Be a Television Host", turns out to be a parody on how the powers-that-be who produce entertainment/shows/movies must think the audiences are really dumb. Even though he kinda went overboard with applause and the fictional Bonga nation (somewhere "between Terra Incognita and the Isle of the Blest"), it is truth. He even parodies himself and academicians like himself in the piece 'Three Owls in a Chest Drawer' (in which two more of my favorites--Erica Jong and Camille Paglia--get a nod) which ends with a wry punchline "This, and only this, is what Poetry demands of us."
Eco says one should never fear exaggeration in writing parody. Well...truly, he is fearless in these essays.