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Total Engagement: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete [Kindle Edition]

Byron Reeves , J. Leighton Read
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Can the workplace be more productive by including avatars, three-dimensional environments, and participant-driven outcomes? This grounded and thought-provoking book by Byron Reeves and Leighton Read proves that it is not only possible, it is inevitable.

Implementing components of multiplayer computer games in the workplace will address a host of age-old problems. Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks within stories, creating internal economies, and implementing participant-driven communication systems - can not only boost employee engagement but overall productivity.

Of course, the strong psychological power of games can have both positive and negative consequences for the workplace. That's why it's important to put them into practice correctly from the beginning - and Reeves and Read explain how by showing which good design principles are a powerful antidote to the addictive and stress-inducing potential of games.

Supported by specific case studies and years of research, Total Engagement will completely change the way you view both work and play.

Über den Autor und weitere Mitwirkende

Byron Reeves is a professor at Stanford University, and has authored over a hundred published studies on responses to immersive features of media, including games. J. Leighton Read is a physician, inventor, successful biotechnology founder, CEO, and venture capitalist.


  • Format: Kindle Edition
  • Dateigröße: 2419 KB
  • Seitenzahl der Print-Ausgabe: 288 Seiten
  • Verlag: Harvard Business Review Press; Auflage: 1 (3. November 2009)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B002SXMO7E
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: 3.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: #443.791 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Die hilfreichsten Kundenrezensionen
5 von 7 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Amerikanisches BlaBla 20. Januar 2010
Format:Gebundene Ausgabe|Verifizierter Kauf
Dafür, dass die Autoren bekannt und das Thema interessant ist, steckt erstaunlich wenig Innovation im Buch selber. Die Thesen sind alt und wurden schon von Beck & Wade oder auch Edery & Mollick weitestgehend so in Buchform bearbeitet. Darüber hinaus gibt es auch in der deutschsprachigen Literatur entsprechende (jüngere) Aufsätze.
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Die hilfreichsten Kundenrezensionen auf (beta) 4.1 von 5 Sternen  15 Rezensionen
16 von 16 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Peek into the Future? 7. Februar 2010
Von James Fruchterman - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
I just finished reading the book Total Engagement. It's rare that I read a book that has me wondering if the authors have caught a glimpse of an unexpected future, and that ten or twenty years from now people will be looking back and be saying: that was the book that spotted this crucial trend. Having lived in Silicon Valley for many years, I'm used to having that experience of being exposed to the future ahead of its time. This could be one of them.

The thesis is simple. Millions of people pay each month to participate in massive multiplayer online role-playing games (MMORPGs). I've tried them, and I have friends (and kids) that have been totally sucked into them. They punch a bunch of psychological tickets for humans: the game designers know what they're doing. The book discusses how this is done:

* an epic story line(we're saving the galaxy from the Crumlons)
* clear paths to advancement, with transparency about your skills and performance
* intensely meritocratic societies called guilds that work together in groups to accomplish major tasks
* strong social interactions with other people
* the ability to try, fail and try again rapidly, learning quickly
* the option to try on leadership roles

For many people, these games are where they come alive and truly experience their potential to solve problems, meet challenges and lead a team.

And then they go into the modern workplace, which is frequently as stultifying as these virtual worlds are thrilling. Fail!

Read and Reeves are convinced that at least some smart workplaces of the future are going to adapt some of the ways of the games to more fully engage their employees and become more effective as economic organizations. They don't have a magic formula for how to do this, but do invest a great deal of time analyzing what makes people inside these games tick and how those concepts transfer to the workplace.

Fascinating ideas, and well worth watching and thinking about.
7 von 7 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Game on! Your move. 6. Juli 2010
Von Tamara Dull - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
"...on average many [game] players are physically healthier, work harder, make better grades, earn higher salaries, and are more socially connected than those who play less or not at all." Total Engagement, p. 13

I have always been intrigued with the notion that one's work should be challenging, and at the same time: fun. Seriously fun. So, of course, this book by Byron Reeves and J. Leighton Read caught my attention: Total Engagement: Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete.

The book successfully fueled my "fun notion" with compelling business cases and research showing that gaming is not just for high school boys anymore. [Or grown-up kids such as myself.] If businesses want to compete successfully in today's culture, then we will have to overcome our taboo feelings of "playing games" at work.

I could easily write a paper around this book, but I want to keep this brief - so I'll just share three ideas from the book:

* On why people play games: In short, it's all about achievement, immersion, exploration, competition and socializing. Do you see the correlation to the business?

* On virtual money: One economics professor teaches that "economics is less about money than it is about making choices in the face of scarcity." This principle is demonstrated well in the context of gaming, and aptly applied to the art of making leadership decisions.

* On which large enterprises are already experimenting in the field: Check out IBM and Oracle Sun for starters.

If you are in a senior leadership role in your company or run your own business, I invite you to visit the book's website to read the executive reviews and the excerpts. If anything, it will help you understand why the leadership practices of "yesterday" really don't work well with this generation entering the workforce.

Game on! Your move.

[This review is a cross-post from my personal blog.]
7 von 7 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Total Engagement is totally engaging! 11. August 2010
Von Dickey Singh - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
Each chapter in this book begins with an interesting short story. The story immerses you into the plot and you want to read the rest of the chapter.

Passionate and enthusiastic employees outperform the average workforce. 3D virtual game environments, to do work in, is certainly the engaging and entertaining way to get work done with high productivity and quality, within organizations.

The book starts with a great introduction with excellent references in first chapter. You will be surprised by who plays and by how much, the topic of the second chapter, along with why these people play the games. Chapter three acknowledges that certain tacit work sucks and discusses corporate problems that games *might* solve (note emphasis). Chapter four describes the elements of best games. The book dedicates a chapter each to virtual currencies, teams, individuals and leaders. Another chapter discusses play and work productivity and suggests a natural convergence of work and play driven by the strong need of engaged workers in a workplace, and improvements in technology in the coming years.

I highly recommend this book. I still have to read chapters 10 and 12, but the authors in chapter 11, caution against the side effects of using games in businesses and concludes - the somewhat obvious - that not every type of work is suitable in a game environment.

Thank you, Byron and Leighton for this excellent resource!
7 von 8 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Totally Engaged 30. November 2009
Von Jeremy Bailenson - Veröffentlicht auf
Format:Gebundene Ausgabe
As I scientist who studies behavior in virtual worlds every day for a living, I was stunned at how much I learned from reading this book. The possibilities for using virtual worlds and games in the workplace are endless, and Reeves and Read do a fantastic job in providing concrete guidelines on how to navigate and leverage the future digital workplace. They combine a hands-on business approach with decades of research about the psychology of media; the result is what is sure to be the canonical text about serous gaming. More importantly, it was downright fun to read.

Jeremy Bailenson
Virtual Human Interaction Lab, Stanford University
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen How games and gaming will - and should - change business 5. Juli 2010
Von Rolf Dobelli - Veröffentlicht auf
Format:Gebundene Ausgabe
This book's title, Total Engagement, is a tantalizing banner, but its subtitle, Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete, is a full explanation. Stanford professor Byron Reeves and physician, inventor and CEO J. Leighton Read address the possibilities games offer at work. They explain the many ways that games might change work for the better, making it more meaningful engaging, and productive. They analyze gaming's positive and negative aspects. They are clear about the fact that since millions of people already "game" regularly, even obsessively, many changes they discuss are now under way at desks and in cubicles - everywhere that employees work with computers. Their book gives leaders the tools to use the games that are being played at their companies in a conscious, focused way. Given the broad array of topics that gaming addresses, this book can guide leaders who want to ride the gaming wave, human resources professionals who need to keep up with their shifting domain and others who are interested in workplace change (and games, of course).
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