This book held my attention and enjoyably helped me understand the concept of design from a holistic point of view rather than a "graphic design," "industrial design" or "any-other-niche design" point of view. Heskett has written a very readable (5-6 hours, and I don't read fast) book that successfully communicates what design is and why it is important. He helped me understand why design is personal, cultural and everywhere. Most of us, at some level, understand why design is important (especially when we experience poor design), but it was very educational to be reminded of this by someone with his perspective and understanding. He provides foundation (The 1st three chapters are "What is Design?," "The Historical Evolution of Design," and "Utility and Significance") and then details five applications of design (a chapter per application). The areas of application are "Objects," Communications," Environments," Identities," and "Systems." He concludes with a chapter on the contexts in which design exists and a look at the future of design. It is well written, and packed with great insights. I look forward to reading it again and gleaning more.
