From Library Journal
From his introductory notes explaining the book's subtitle, Kalman demonstrates a clear contrariness to the common understanding of the role of graphic design. From window dresser and shopping bag designer of the nascent Barnes & Noble in the 1970s to founder and leader of the award-winning M & Co. design firm in the 1980s to his revolutionary anti-selling aesthetic as founding editor-in-chief at Benetton's Colors magazine, Kalman has sought out roles unfamiliar to him and done them in his own way. This hasn't stopped him from developing one of the best-known and most influential bodies of work in the field. If all this monograph did were to convey this complex personality?as it does in the more than a dozen essays by and interviews with former clients and co-workers?it would be a grand success. But, more than that, it surveys important work from his entire career in more than 600 illustrations, all thoughtfully captioned. Essential for all academic libraries, this addictively browseable tribute is also recommended for larger public libraries.?Eric Bryant, "Library Journal"
Copyright 1999 Reed Business Information, Inc.
Der Verlag über das Buch
From The New York Times:"Kalman (called Tibor even by those who do not know him) may be an obscure, egghead personality, but his work is everywhere. In the 1970s, he designed distinctive medieval-looking shopping bags for Barnes & Noble that became the signature for a global retail empire. He produced the memorable East-meets-West logo -- a coat of arms with chopsticks -- for the midtown Manhattan power room China Grill, and hilarious menus and advertising for the downtown after-hours mecca Florent.
Kalman designed perhaps the '80s' greatest album artwork, for Talking Heads, matching the impenetrable nerdiness of lead singer David Byrne with a collage of color, primitive typography and techno-images. And he was behind Colors, Benetton's radical and mysterious magazine. His memorable images invariably evoke the response: "He did that? I love that."
It is a body of work breathtaking to behold all at once, which is the best thing about "Tibor Kalman: Perverse Optimist" (Princeton Architectural Press, $60), a handsomely produced volume published last month that is an archive of and homage to the designer.
The book is also an oddly appealing scrapbook of Kalman's passions, which include his family and his hard-to-nail-down politics. It is a playful greatest hits compilation of his most important work with M&Co, the groundbreaking design firm he founded with his wife and collaborator, the artist and children's book author Maira Kalman.
In the fine print is his own story, entertainingly told by various contributors, including Kalman himself. He is interviewed by writer Kurt Andersen. We learn how the child political refugee from Eastern Europe fell in love with America even as he was repulsed by its capitalist excesses in the 1950s and '60s. At New York University, he joined SDS and in 1970 he made an illicit trip to Castro's Cuba to learn farming, which could have earned him a deportation hearing.
He dropped out of NYU, and as a "paste and prop boy" making window displays for a college bookstore, he started his career. The store's owner, Leonard Riggio, was then cobbling together a retail business that would become Barnes & Noble... On balance, this book, like his work, is oddly touching for all its bluster. Unstated but poignant on every page is the hint of Kalman's struggle with cancer, which has taken a toll on his outward vitality and gives this whole volume the somber feel of a retrospective.
His free will intact, Tibor Kalman lives on."