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Why do certain ideas become popular? The naive view is that it's because they're true, or at least justified. This fascinating book, influenced by evolutionary biology and epidemiology, is the first full-scale examination of some of the other reasons. Consider Aaron Lynch's example of optimism--it may not be true or warranted, but it tends to prevail because optimists tend to have more children to pass along their outlook to. Sometimes, Lynch points out, there is a paradoxical but predictable expansion-contraction pattern to the social spread of ideas. If nothing else, lobbyists need to look into this stuff to see which side their bread is really buttered on. Warning: this book is densely written. But it's worth the wade.
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Kurzbeschreibung
Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynchs groundbreaking examination of memeticsthe new study of how ideas and beliefs spread. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-propagates other ideas. In memetic evolution, the fittest ideas are not always the truest or the most helpful, but the ones best at self replication. Thus, crash diets spread not because of lasting benefit, but by alternating episodes of dramatic weight loss and slow regain. Each sudden thinning provokes onlookers to ask, How did you do it? thereby manipulating them to experiment with the diet and in turn, spread it again. The faster the pounds return, the more often these people enter that disseminating phase, all of which favors outbreaks of the most pathogenic diets. Like a software virus traveling on the Internet or a flu strain passing through a city, thought contagions proliferate by programming for their own propagation. Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people. Readers of this intriguing theory will be amazed to discover that many popular beliefs about family, sex, politics, religion, health, and war have succeeded by their fitness as thought contagions.
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Einleitungssatz
A religious taboo against modern farm machines is growing more widespread among American farmers, and for an unusual reason. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
A religious taboo against modern farm machines is growing more widespread among American farmers, and for an unusual reason. Lesen Sie die erste Seite
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1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Meme theory is an interesting concept, as exemplified by its analysis of the spread of Christianity. Likewise, Lynch has created a usable outline of the means through which memes spread, for example proselytization vs. procreation. However Lynch's lack of humility is insufferable and damaging. This manifests itself most obviously in his incessant hyperbolic sales pitch that memetics is a revolutionary "new science" or a paradigm shift comparable to the discovery that the Earth is round. Less immediately noticeable, but ultimately more damaging to his case is his refusal to seriously consider existing theory. This is most evident in the "missing link" chapter -- allegedly an overview of memetic's unifying place among the social and behavioral sciences -- which really shows the missing link in Lynch's theory is an understanding of the disciplines he expects to conquer. For instance, the well-established social psychology theory of cognitive dissonance deals with the evolution and interaction of ideas and the propensity of an individual to adopt and disseminate an idea, exactly the topics of Lynch's book, yet he does not integrate, confront, or even mention it. Ironically for a theory that originated in biology, Lynch even tends to ignore the importance of old-fashioned genetics -- for instance in his assertion that straight men look at women's breasts because it serves to advertise their heterosexuality. I think that meme theory may be a promising perspective for the social sciences, but it will only fulfill this promise when a more talented theorist becomes "infected" with the meme theory meme.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Dear reader. This review was precipitated by my recent procuremnet of Susan Blackmore's Meme Machine. As I perused the first few chapters, I realized how vapid and apassionate Lynch's book was. How much more entertaining Blackmore's description is! Lynch is like a K-mart cowboy attepting self-indoctrination into a new landscape over which he is unable to traverse. As you read, you feel anguishingly bootstrapped to a neophytic writer whose prose is as unnavigable and fractured as the badlands of Bryce Canyon. I read 30 pages. It was the first book I've put down unfinished since I tried Thomas Pynchon when I was 6.
Format:Taschenbuch
Aaron Lynch commits errors of the worst of "evolutionary" writers. He finds a social phenomenon (women being domestic workers, couples owning homes, etc.) and comes up with an explanation for it off the top of his mind, couching this explanation in scientific sounding jargon. This is not science. Science demands some proof or evidence for a hypothesis. In addition, it's not very hard to think of explanations for many of the social phenomena that he describes -- most people could come up with a dozen or so "memetic" or "evolutionary" reasons why couples might buy houses. This book lacks both wisdom and scientific vigor.
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This book got me to think
I read Thought Contagion as my first exposure to a book dedicated to the subject of memes and memetics and one of my earliest reads dealing with cultural evolution devoid of the... Lesen Sie weiter...
Veröffentlicht am 17. Dezember 1999 von Jake Sapiens
Valuable Insights
Aaron Lynch is an ex-Fermilab physicist who co-independently discovered the meme in 1978, and has been researching memetics full-time since 1986. Lesen Sie weiter...
Veröffentlicht am 14. April 1999 von Alex Burns
Excellent read for the layman
Although this book doesn't contain much in the way of research it is an excellent primer to the field. Lesen Sie weiter...
Am 15. Februar 1999 veröffentlicht
Kind of a Road to Nowhere
Maybe someday, someone will write a good book on memes, but I don't think this is it. There's just no "there" there, if you know what I mean. Lesen Sie weiter...
Am 27. Januar 1999 veröffentlicht
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