This book was suggested to me on Amazon because of other books I ordered on graphically displaying data, and I'm so happy it was! This book has easy-read essays about letters, text, and grids, all followed by some specific do's and don't's, and ideas/exercises to consider, all without being too preachy and laying the groundwork for you to make your own decisions about how to display text. I'm an urban planning & design student and I loved this book- I think anyone who will ever create anything from a report to a poster to a presentation should read it.