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Thinking in New Boxes: A New Paradigm for Business Creativity [Englisch] [Gebundene Ausgabe]

Luc De Brabandere , Alan Iny
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Kurzbeschreibung

10. September 2013
When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.
 
LIGHTERS?
 
With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.
 
IT INVENTED A NEW BOX.
 
Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start
 
THINKING IN NEW BOXES
 
—a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).
 
To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities.
 
This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps:
 
Doubt everything. Challenge your current perspectives.
• Probe the possible. Explore options around you.
• Diverge. Generate many new and exciting ideas, even if they seem absurd.
• Converge. Evaluate and select the ideas that will drive breakthrough results.
Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly.
 
Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve.
 
This book isn’t a simpleminded checklist. This is Thinking in New Boxes.
 
And it will be fun. (We promise.)
 
Praise for Thinking in New Boxes
 
“Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”Blogcritics

Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin
 
Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts
 
“As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive,  step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera

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Thinking in New Boxes: A New Paradigm for Business Creativity + Six Simple Rules: How to Manage Complexity without Getting Complicated
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Produktinformation

  • Gebundene Ausgabe: 352 Seiten
  • Verlag: Random House (10. September 2013)
  • Sprache: Englisch
  • ISBN-10: 0812992954
  • ISBN-13: 978-0812992953
  • Größe und/oder Gewicht: 16,3 x 2,5 x 24,1 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 56.471 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Produktbeschreibungen

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Praise for Thinking in New Boxes
 
Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin
 
Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts
 
“As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive,  step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera
 
“Offers excellent suggestions for thinking creatively and creating a sustainable work culture in the department and in one’s organization . . . a valuable tool for employees and managers of all institutions.”—Journal of Applied Management and Entrepreneurship
 
An imaginative, proactive, and creative approach to problem solving that prospects for new ideas rather than trying to predict the future.”—Booklist

“Psychology has shown us that there’s no such thing as ‘thinking outside the box.’ The mind always thinks in boxes, big and small, and the key to creativity is finding and creating the right boxes to think with. This practical book draws out the implications of this research, and it is a joy to read. I loved the many real-world examples, drawn from the authors’ many years of consulting for BCG.”—Keith Sawyer, Ph.D., Author of Zig Zag: The Surprising Path to Greater Creativity

"Brilliantly original and relentlessly practical, Thinking in New Boxes brings a truly fresh approach to the eternal question of how do I get more – and better – ideas. It not only challenges the readers to “think differently”, but also shows them how.  It is that rare business book actually  worth reading cover to cover."—Jim Andrew, Chief Strategy and Innovation Officer, Chairman Sustainability Board, EVP and Member of the Executive Committee, Royal Philips

"The pinnacle resource for any business or organization, Thinking in New Boxes is a straightforward roadmap on mastering the art of futurist leadership and understanding the intersections between creativity, innovation and re-invention.  A well thought out approach and a hands-down, must read for anyone tirelessly in pursuit of achieving success in an ever evolving and rapidly changing global business ecosystem."—Dr. Mehmood Khan, chief scientific officer, PepsiCo

Klappentext

Wanneer je je organisatie wilt laten groeien, is verdergaan op de ingeslagen weg niet de juiste strategie. In een tijd van steeds snellere verandering is het zaak om voortdurend een stap voor te blijven. Out of the box denken is niet genoeg. Je zult in nieuwe boxes moeten gaan denken.

De internationale bestseller Thinking in new boxes werpt een nieuw licht op creativiteit. Door met vijf essentiële basisprincipes te komen: daag gangbare perspectieven uit, onderzoek wat mogelijk is, bedenk veel nieuwe en spannende ideeën, evalueer en selecteer de ideeën die tot doorbraken zullen leiden, en blijf meedogenloos kritisch. Een innovatief boek dat je helpt om zekerheden voortdurend in twijfel te trekken, en daardoor succesvol te zijn.

* Een internationale bestseller over creativiteit in organisaties
* Creativiteit herleid tot vijf essentiële basisprincipes
* Voorzien van krachtige creativiteitstools en fascinerende cases

Luc De Brabandere is burgerlijk ingenieur en filosoof. Hij is senior advisor en fellow van de Boston Consulting Group en doceert aan Louvain School of Management. Alan Iny studeerde wiskunde en management en behaalde een MBA aan Columbia Business School. Hij is senior specialist creativiteit en scenario's bij de Boston Consulting Group.

-- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

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In diesem Buch (Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Hier reinlesen und suchen:

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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Thinking in New Boxes 23. Februar 2014
Von shopper
Format:Taschenbuch|Verifizierter Kauf
Hat man früher gerne erklärt, dass man "outside the box" denken soll, wird hier klar, dass es kein "outside" gibt, sondern wir immer in "boxes" denken. Deswegen braucht man eben "new boxes" fürs Denken. Für den kreativen Prozess schlagen die Autoren einen 5-Punkte-Plan vor: 1. Doubt Everything 2. Probe the Possible 3. Diverge 4. Converge 5. Reevaluate Relentlessly. Die englischen Produktbeschreibungen geben bereits eine treffende Inhaltsbeschreibung wieder, weshalb ich das ganze hier nicht nochmal wiederholen werde.

Was dort fehlt, wäre eine Einordnung der Lesbarkeit: Hier gibt es einen großen Pluspunkt, da man das Buch problemlos auch Nichtmuttersprachlern empfehlen kann! Das Buch ist gut geschrieben und das Englisch immer verständlich (was bei Business-Literatur leider oft nicht der Fall ist). Und es macht augrund der interessanten Beispiele Spaß zu Lesen.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Very interesting 3. März 2014
Von Lucas
Format:Kindle Edition|Verifizierter Kauf
The book really shows new ways to come up with new ideas. Ways that some times are even in front of you, but you can't see them.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.2 von 5 Sternen  66 Rezensionen
10 von 11 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A different, and useful, framework 18. September 2013
Von Srikumar S. Rao - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Are you tired of being exhorted to 'think outside the box'? I know that I am!

What, exactly, is this 'box' that I am supposed to think outside of? de brabandere and Iny postulate that the box is actually a mental model we have and embedded in this is all manner of assumptions, opinions, conjectures and beliefs. In other words, all our thinking is contextual. We ALWAYS think in a context and this is shaped by our life experience and the conditionings we have been subject to.

Since the context is the box and we think in contexts the way to be creative is to Think in New Boxes and hence the title of the book. Neat way of looking at it but not an earth shattering revelation. What makes the book valuable is that they go into greater detail. It is difficult to think outside the box and virtually impossible to do so on command. They show you many different ways of creating new boxes. For example, complete the sentence "An example of a bird is..." Odds are that you could do this easily and you drew from a sample of names you knew were birds like eagle or sparrow.

Now complete the sentence "A bird is an example of..." Now it gets more complicated. Did you come up with 'flying creature'? Or 'feathered animal'? How about 'something I like to roast and eat'? (UGH!)

The former is an example of deductive reasoning and the latter of inductive reasoning and the latter generally gives you richer and different ways of looking at any situation. It helps you create new boxes more easily.

The authors show you how you create boxes and you do this with limited data. Which company, for example, does not belong in this list: Goldman Sachs, Deutsche Bank, American Express, Pfizer? Most persons build a box 'financial service companies' from the first three entries and exclude Pfizer. Now, which company does not belong in this list: American Express, Pfizer, Goldman Sachs, Deutsche Bank? It is the same list of companies but now many build a box of 'US companies' from the first three and exclude Deutsche Bank. Which leads to an important precept of the authors - doubt EVERY thing.

What I like about the book is that it is practical and gives you many useful exercises that almost automatically get you to think outside the box - I mean in new boxes :-) :-)

For example, hallowed companies like Bear Stearns and Lehmann Borthers are no longer with us. Could Microsoft vanish similarly? What if it did and executives were asked in 2025 why this happened? Would they develop useful insights into what they should be doing NOW through this exercise.

There are several techniques - and examples - of how you can gain useful insights from your customers. I can't imagine a scenario where an executive cannot gain much value from actually using these methods. Have to really devise a new box for this. :-) :-)

Get this book and enjoy it. Keep it as a reference.
12 von 14 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Thinking In New Boxes 3. August 2013
Von Michael Taylor - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
"Thinking In New Boxes" by Luc De Brabandere and Alan Iny is a good title for anyone wanting to improve their creativity in a business setting. While focusing on business, the suggestions may be applied to other areas of your life. Indeed, with a global economy, the business that thinks and acts creatively stands a better chance of surviving. The authors suggest a five-step plan for the creative process:

1. Doubt Everything
2. Probe the Possible
3. Diverge
4. Converge
5. Reevaluate Relentlessly

The book is around 300 pages and covers such points as:

1. Any idea, no matter how brilliant, will eventually need to be replaced.
2. Deductive vs. inductive thinking.
3. Creativity is possible when you are humble about your existing approach to thinking about things.
4. 3 essential tasks for opening your mind for creativity.
5. The best way to find solutions is to generate a range of possibilities and test them instead of just trying to confirm your first hypothesis.
6. Most of our "aha" moments come when we soak in as much information as possible instead of depending on "pie in the sky" notions.
7. Using divergence (overcoming discomfort) to stretch yourself and see new perspectives.
8. Using convergence to prioritize decisions to work on the best ideas yo have developed.
9. Suggestions for getting insights from your customers that can help your business.
10. Be sure to consistently evaluate how your way of thinking helps you or may hold you back.
11. Examples of businesses using creativity.

The authors, well-educated and possessing several years of business experience, thankfully write in an engaging and easily understandable style.

Good read for anyone needing suggestions or ways of looking at things in a business setting (although it could be used in other areas of life also).

Recommended.
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Re-examines and revitalizes thought processes needed to invent new things 7. Oktober 2013
Von Citizen John - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
The authors tackled a difficult subject and really delivered. Everything said about thinking outside the box from the 60s and then turned into the mantra of business schools in the 90s led me to believe it was all in vain. Nothing new had been added since the mid-90s and it seemed nothing would be until this book was published.

Thinking in new boxes replaces thinking outside the box. It annihilates "outside the box," and we're better off this way. Nobody has to be told anymore to start thinking outside the box. If the first box was defined, the next one can be and so on until there's no extraterrestrial thoughts behind the curtain.

"Think in a new box" simply means to use at least one of the processes discovered/identified by the authors to go beyond where we were when we were stuck in some respect. These processes are accessible to all and there's no justification for remaining stuck indefinitely. The processes require doing what is not easy to do, namely to remain professionally skeptical, to generate options when we don't feel it necessary, and to keep practicing the process no matter what.
18 von 25 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Good, Not Great 1. September 2013
Von Bradley Bevers - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
Business creativity books are everywhere these days, and to stand out it takes a unique angle or some new information. This book attempts to break new ground, but there are other business books that you should read first. It's well written, all the advice is good, and its a fairly entertaining read - but there's still not enough there for me to recommend it over others.

If you are looking for business creativity books, start here:

Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) - My first and best recommendation. Use these techniques and you will have more ideas then you know what to do with.

Cracking Creativity: The Secrets of Creative Genius

Six Thinking Hats

The Accidental Creative: How to Be Brilliant at a Moment's Notice

Creative Whack Pack
2 von 2 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Back in the Box 17. Oktober 2013
Von Antigone Walsh - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Vine Kundenrezension eines kostenfreien Produkts (Was ist das?)
This is a decent review of approaches designed to trigger creativity in corporate and business environments. While it is valid, it is not especially original. The examples spark interest and enliven the prose. Still their examination in some cases does not go far enough. For instance they concur that Netflix was capitalizing on a megatrend when they made their ill fated decision to split into separate mail and streaming services. But they seem to downplay the disastrous consequences noting in a footnote that there was an increase in 2012 profits. So while their processes may stimulate ideas, they do not guarantee success. While I doubt that "thinking in new boxes" will be the corporate world's next catchphrase, the book provides ideas that are both useful and accessible.
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