What makes this little book so good--and so original--is its voice and style and humor, which are perfectly in keeping with Esquire magazine's 70-something year history of offering sound advice to real American men. It's as much a collection of humorous axioms as it is a guide to dressing, which makes the topic easily and enjoyably digestible--and you have to love Pedro the bulldog that models the clothes. Yes, as some reviewers have noted, it's a quick read (wait: that's bad?), but the shelves are already sagging with self-important books that purport to be encylopedic guides to fashion, and how many men have time to sit down and read an encyclopedia? Amazon's page clearly indicates this book's compact size and modest price--I mean, how big a book do you want for ten bucks?. I found it an absolute hoot, and I gave it to both of my brothers for Christmas--who, in turn, bought it for their college-age friends. Two thumbs up from San Fran. More Pedro!