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From Kirkus Reviews
Cognitive psychologist Norman searches for humane technology and just plain user-friendliness in the paraphernalia and artifacts employed in everyday life. What he finds is that ``today we serve technology,'' though, of course, ``technology should serve us.'' Currently a thinker at Apple Computer (actually, ``an Apple Fellow''), Norman expands on his previous offerings (Turn Signals Are the Facial Expressions of Automobiles, 1992; The Psychology of Everyday Things, 1988, etc.)--and his current text, though more thoughtful, is just as user-friendly as his earlier works. Citing the appalling slogan of the 1933 Chicago World's Fair, ``Science Finds, Industry Applies, Man Conforms,'' the good Apple Fellow offers a new guiding principle: ``People Propose, Science Studies, Technology Conforms.'' Usage, he says--especially of computer software--follows design, but it doesn't have to be that way. With intelligences now darting though cyberspace, Norman can differentiate between the human and the artificial kind. Neither of them is the sole, true McCoy: They're just different, each with different innate abilities. People are better at language, the arts and emotions that make life worthwhile. Technology is better at such things as logic and mathematics, both invented artifices. Not new notions, certainly, but when was the last time you heard a technocrat say that ``our goal should be to develop human centered activities, to make...the task fit the person, not the other way round''? Norman's presentation is eminently accessible, with incidental insights into such matters as primitive office procedures, and why, for addition and subtraction, Roman numeration is superior to Arabic. As he notes, books are one form of technology. Television is another. It might be interesting to see if his message could survive a change of medium, perhaps to educational TV. Lots of things make us smart, Norman points out. His book could be one of them. -- Copyright ©1993, Kirkus Associates, LP. All rights reserved.
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
From Library Journal
By virtue of their design, machines shape the way we relate to the world. Moreover--as anyone who has been annoyed by voice message systems can testify--many technological "advances" that are efficient from the engineering point of view are of dubious value to those who must use them. In this highly readable book, Norman, author of Turn Signals Are the Facial Expres sions of Automobiles (Addison-Wesley, 1992), offers an intriguing look at the nature and characteristics of human intelligence. He argues that it is time for us to adopt a more human-centered perspective and to insist that informational technologies enhance and complement human cognitive capacities rather than undermine them. Entertaining anecdotes, puzzles, graphics, and speculations regarding future possibilities flesh out this wise and witty book. Recommended for academic and public libraries. --Elise Chase, Forbes Lib., Northampton, Mass.
Copyright 1993 Reed Business Information, Inc. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Copyright 1993 Reed Business Information, Inc. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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Einleitungssatz
THE GOOD NEWS IS THAT TECHNOLOGY CAN MAKE US SMART. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
THE GOOD NEWS IS THAT TECHNOLOGY CAN MAKE US SMART. Lesen Sie die erste Seite
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3 von 3 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
This book is easy to read - and should open most peoples eyes a bit more...
It describes how we (mankind) uses external representations to assist our brains - from writing, to diagrams, to maps, to the way we build our offices.
If you want a deeper psychological understanding with which you can do your own reasoning on different types of external representation - get this book. If you want clear-cut guidelines - get another book.
If you like this book - try Normans: The Design of Everydaythings as well. You might like Donald Schöns The Reflective Practitioner also.
Last word: Norman seems to prefer easy reading to structure - which means the book is best read end-to-end.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
I have to preface this review by saying that I'm probably a tough audience for this sort of book -- I have a PhD in cognitive psych, and I work as a research scientist with a specialist in interface designs. With that caveat, I have to say that the book was very readable and enjoyable, but I was constantly wondering "Where's the Beef?"
Much of the research he reviewed was rather old, even at the time of publication, and most of the analysis of them elaborated too much, without really being that trenchant. I found myself skipping ahead about halfway through the book when I knew the point of a chapter after a page or two, and didn't find any surprises along the way.
A good "gee-whiz" book for those new to cognitive psych or human factors, but a bit of a let-down for the specialist.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
In this book, Donald Norman offers a thoughtful examination of the tools, toys and games that we interact with every day. According to Norman these "things that make us smart can also make us dumb." It is the way that we use and interact with these "things" that will determine their effect on our intelligence. Not only does this text offer a comprehensive history of technology tools, but it also examines the evolution of human thought and cognition.
Like Alan Cooper, Norman examines "what is wrong in the design of the technology that requires people to behave in machine-centered ways for which people are not well suited." Norman, however, does not concentrate on the negatives of software design. He presents a look at how we have evolved into our current state in order to make predictions and recommendations about how to proceed into the future.
Norman's study of experiential and reflective cognition should be required reading for any teacher. The study could help both new and veteran users of educational technologies make appropriate choices for the use of different software for different learning opportunities. The section on "optimal flow" is useful for educators, software or game designers and cognitive scientists. Doesn't everybody strive for a "continual flow of focused concentration?"
In his study of the human mind and distributed cognition, Norman examines some of the differences between humans and other species. One of the key distinctions for me was that humans can create tools to help them "overcome the limitations of brainpower." This is where he makes the connection to how things can make us smart. The philosophical nature of this section of the book was very interesting and useful for me. I believe it could help the reader better understand how social learning theory and situated cognition can have an impact on the work of educators and interactive designers.
Overall, this book could be useful for a wide audience of educators, software developers, game designers, interactive designers, cognitive scientists, and students of any of these fields of study. Norman successfully makes connections between many technologies and thought processes. Whether it be the "Wooton Desk and the file cabinet or video games and edutainment, he shows the significance of each and their place in the study of interactive design.
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Die neuesten Kundenrezensionen
Making Peace with Machines
What if we put aside worrying about how computers will replace human thought and behavior and focused, instead, on the fundamental differences and complementary strengths of humans... Lesen Sie weiter...
Veröffentlicht am 30. Juli 2000 von K. Rocap
Human-Centered, Laments Loss of Reflective Skills
Technology can make us smart. Or stupid. It can liberate. Or enslave. Norman joins a select group of thinkers advocating a human-centered approach to technology. Lesen Sie weiter...
Veröffentlicht am 8. April 2000 von Robert D. Steele
It's all about us!
In Things That Make Us Smart, Donald Norman comes to the defense of the human being in the world of technology. Lesen Sie weiter...
Veröffentlicht am 14. Februar 2000 von Jennifer Lamkins, Pepperdine University
Machine-Centered vs. Human-Centered technology
I have often heard that "computers don't make mistakes, humans do." It is around this premise that Donald Norman centers his book. Lesen Sie weiter...
Veröffentlicht am 14. Februar 2000 von L. Ralston
I read, I like, I recommend
As a student at the University of California, San Diego, the native school of Dr. Donald Norman, I had the good fortune of reading Things That Make Us Smart as a textbook. Lesen Sie weiter...
Am 13. Juli 1998 veröffentlicht
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